Age UK: Enhancing Community Business Through Digital Transformation

This case study examines Age UK's approach to digital transformation within its community business model, focusing on strategies to enhance services for older adults. It highlights the organization's structure, mission, and services, alongside its competitive landscape. The study explores the use of social media platforms among older adults, the barriers Age UK faces in digital adoption, and the transformation to digital delivery. It references a survey carried out by Ofcom in the United Kingdom (UK) in 2020, and discusses the impact of the COVID-19 pandemic on service delivery and the importance of IT training. The study concludes with recommendations for improving digital access and skills among older adults to foster independence and social inclusion. Desklib provides this case study to aid students with their assignments and research.

Business
community

INTRODUCTION
 There are many forms of network
commercial enterprise inclusive of shops,
farms, pubs and phone centres. What all
of them have in not unusual place is that
they're responsible to their network and
that the earnings they generate supply
advantageous local impact, along with
boosting the local economy.
 Similar to social enterprises, network
groups are dedicated to undoubtedly
reaping rewards society via buying and
selling in a sustainable way. All benefit
from a network commercial enterprise is
reinvested in the local area

Age UK structure
 The Age UK community contains round a hundred twenty five local
Age UKs achieving maximum of England.
 People’s own circle of relatives additionally consists of Age Cymru,
Age NI and Age Scotland, in addition to Age International, with
whom they guide inclined older humans in extra than forty nations
worldwide.

Company culture
 Together with their country wide companions and local Age UKs,
they assist older humans to realize approximately and declare the
advantages they are entitled to, inclusive of Carer's Allowance,
Attendance Allowance and Pension Credit.
 People’s local Age UKs additionally provide advantage
recommendation domestic visits way to greater investment from
people’s Warmer Homes Programme

Mission/aims
 Age UK aims to boom the variety and fine of life-improving
offerings and critical guide to be had to humans in later life. they
and people’s local companions supply a number programmes
throughout the UK.
 Age UK ambitions to boom the variety and fine of life-improving
offerings and critical guide to be had to humans in later life.

Competitors and Age UK product and
services
 Competitors, their major competition are: The Stroke Association and Aged
 Products/services, there are a few services and products which might be
presenting through Age, Uk that are;
 Cafes and restaurants.
 Day centres.
 Exercise & bodily activity.
 Foot care.
 Handyperson offerings.
 Home assist and IT Training.

Organisational strategy
 Age UK is right here to offer recommendation, guide and friendship
to older humans.
 But with a developing growing older population, lots of people’s
older era are suffering extra than ever.
 People’s new method is designed to assist us cognizance on being
there for the older individuals who want us the maximum.

Social media platforms amongst older
adults
 According to a survey carried out by Ofcom in the United Kingdom (UK) in 2020,
16 to 24-year-olds made up the biggest organization of respondents who had used
social media sites or apps in the preceding week.
 This changed into accompanied with the aid of using 25 to 34-year-olds, comprising
the second one biggest organization. YouTube is the maximum energetic social
community amongst net customers in the United Kingdom (UK), with almost eighty
percentage of net customers reporting use of the service.
 Facebook changed into very near behind, with a price of seventy three percentage.
on the other hand In June 2021, Instagram had round 28.89 million customers in the
United Kingdom (UK). The biggest percentage of Instagram customers have been
people elderly among 25 and 34 years antique, at 31.eight percentage. This changed
into accompanied with the aid of using respondents in the 18 to 24 years antique
category.

Barriers that face by Age UK
 There also are issues amongst a few local Age UKs that on-line get
right of entry to is placing multiplied stress on their life Local Age
UK firms want to assist and if a person methods them approximately
a digital application this may additionally allow them to offer data
and recommendations approximately other problems or to provide
them support to enhance digital skills.
 During covid pandemic every one go through from their issues that
is why it is difficult for Age UK to give motivation to people. Some
clients didn’t have any tool to use digital platform so for Age UK it
is challenging to access the information of those people who are in
trouble.

Age UK local delivery service as per
transformation to digital delivery
 IT training is most effective services provided by the Age UK, Through this
transformation to digital delivery more easy. Digital transformation is the system
of making new possibilities for innovation in commercial enterprise strategies and
merchandise with the aid of using making use of virtual technology which include
mobile phones, cloud computing, and statistics technology.
 The technology allows the older humans to stay independently at the same time as
additionally supplying a precious security net, avoiding the want for
institutionalized care till genuinely necessary. Just as importantly, it is a scalable
solution. And the advantages of such generation enlarge past healthcare. One
Digital changed into a National Lottery Community funded undertaking related to
Age UK and people’s different companion organisations.

CONCLUSION
 All digital services are assist older people to enhance their bodily
and intellectual well-being, in addition to their social lives.
 Apps and social media can assist to save people loneliness, while the
internet can assist make it simpler to keep and to manage their bills
and some other services which are helpful for them such as watching
something which is helpful for their mental health as well.

Recommendations
 Digital service keeps to convert people’s lives, mainly almost about
how they communicate, work, get entry to offerings and spend
people’s spare time. It's an increasing number of critical for older
humans to have the virtual get entry to, abilities and self belief they
want to stay an impartial life, allowing them to maintain in touch
with cherished ones, make financial savings through buying on line
and pursue hobbies.
 Although net use amongst older age businesses is increasing, there
are nevertheless simply over a half of humans over seventy five who
don’t use the net.

REFERENCES
 Anderson, J.J., Ho, F.K., Niedzwiedz, C.L., Vittal Katikireddi, S., Celis‐Morales,
C., Iliodromiti, S., Welsh, P., Pellicori, P., Demou, E., Hastie, C.E. and Lyall,
D.M., 2021. Remote history of VTE is associated with severe COVID‐19 in
middle and older age: UK Biobank cohort study. Journal of Thrombosis and
Haemostasis.
 Drury, L., Abrams, D. and Swift, H.J., 2017. Making intergenerational
connections–An evidence review.
 Ebert, C. and Duarte, C.H.C., 2018. Digital Transformation. IEEE Softw., 35(4),
pp.16-21.

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