MBA622: A Comprehensive Strategic Plan for BUPA Aged Care

This presentation outlines a comprehensive strategic plan for BUPA Aged Care, developed for an MBA622 assignment. It begins with an industry and company overview, highlighting key aspects such as revenue, employment, and financial spending. The presentation identifies strategic issues including competition, demographic changes, funding, consumer preferences, technological advancements, and ethical concerns. It then defines a vision and mission for BUPA, proposing a business model focusing on marketing, client policy, organizational policy, and viability. The objectives address ethical issues, marketing, returns, and corporate governance. The expected outcomes include increased visibility, improved governance, decreased ethical issues, social service, and increased returns. References to relevant sources are also provided to support the strategic plan's development.

AGED CARE INDUSTRY A comprehensive
strategic plan of BUPA
aged care

INTRODUCTION
The following presentation enumerate:
The industry and company overview
Highlights
Strategic issues
The Vision
The Mission
The Business model
The Objectives
Expected outcomes

INDUSTRY AND COMPANY
OVERVIEW
Annual revenue - $20 billion.
It employs - 350,000 people
Estimated spending -$4.8 billion (Ergas 2006).
Estimated government spending-$22.2 billion.

BUPA AGED CARE
Providing Aged
care services since
1947

INDUSTRY HIGHLIGHTS
Inadequate remuneration
Aging workforce
Financially instability

INDUSTRY HIGHLIGHTS
Provides employment.
Trouble in recruitment.
The staff are leaving.

THE INITIATIVE-STRATEGIC
ISSUES
BUPA – Leading the industry
The figures speak for themselves (Bupa.com).
Following are the issue

Increased competition within the industry
Rival companies are making considerable amends.
Competition leading to privatization (Austin, DeScisciolo and Samuelsen
2016).
Threat to the financial sustainability.
Marketing expenditure is increasing.
Change in the demographic structure
Longer life spans
Population made up of ‘baby boomers’
High growth rate of elderly people

Scope of funding coming from every direction
Funding from the public and private sectors.
Self sufficient for now.
Changing patterns of consumer preference
Consumers are opting to spend their old ages in homes.
High degree of multifaceted care.

Changes in the Technological scenario and ageing workforce
Technological advancements
The growth of employment
Outburst of ethical issues
Issues associated with the quality of healthcare are arising.
Elderly people are tortured
The services not meeting standards.

THE VISION
The issues that have been detected can cause severe effects on all of its
associates.
The employees of the organization
The Stakeholders
The clients
The competition

THE MISSION
Increased transactions
Satisfied clients
Approval of the government
Differentiation of the company from the rest