Agility Logistics: Strategic Positioning and Cultural Influences

This report provides a comprehensive analysis of Agility Logistics, a leading global logistics company, focusing on its strategic development, positioning, and the influence of organizational culture. It explores the company's strategic approach, including intended, deliberate, realized, emergent, and u...Read More

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Agility Logistics

Agility Logistics 2
Executive summary:
In the task will discuss about the strategic concept of the company Agility Logistic
which is the largest logistics company worldwide providing the services of the
logistic. The strategic development of the company is discussed through the different
types of the strategies. The company brings the supply chain efficiently towards the
challenging environment around the world with offering unrivaled private service, the
global footprint and tailored competences in developing and the developed
economies similarly. In the later part of the task, strategic positioning of the
company and the influence of the culture on the company is discussed.

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Introduction:
The company Agility logistics started as the provider of local warehousing in
Kuwait and flourished to become as the biggest logistics corporation in the Middle
East. The company is acquiring around 40 logistics brands around the Globe,
building the worldwide network with the well-built footprint in the rising markets.
Presently Agility is known as the largest organized logistics providers around the
globe having a wider enterprise headcount, which is more than the 22,700
employees and having the presence in around 100 countries ("Agility - A New
Logistics Leader", 2017).
The core business of the company Agility’s is related to the (GIL) Global Integrated
Logistics that is providing the solutions related to the supply chain and meeting the
complex and the traditional needs of the consumers. Global Integrated Logistics of
the Agility Logistics offers the consumers with the services such as the ocean, road
and air freight forwarding, distribution, warehousing and also the specialized services
concerned with the project logistics, events, fairs and chemical logistics ("Agility - A
New Logistics Leader", 2017). The company is distinguished in globally as a result of
its global networks and acquiring the front position in the emerging; an eagerness to
make specific solutions for the consumers; an entrepreneurial culture that lead the
company to grow and invest in such areas where the other company sees the risk
and also having profound commitment to special service for the consumers and
communities. The company believes in becoming the leader in the logistics with
meeting the challenges related to the trade globally and mission is to facilitate the
trade of the company through the innovative solutions of the supply chain ("Agility - A
New Logistics Leader", 2017). The company maintains the structure of the flat
management which allows the company to take the significant decisions at the local
level and also quickly for the smooth functioning of the company in the global
markets.
The concept of Strategic development:
The strategy is the plan or the method that is selected by the company for the
desired future that is to achieve the company goal and objectives. The strategic

Agility Logistics 4
development in an organization includes the intended strategy, deliberate strategy,
realized, emergent and the unrealized strateg (Li, Goldsby & Holsapple, 2009) y.
According to lynch the strategic development includes the two approach that is the
perspective approach where the objective of the strategy development is defined and
the significant elects related to the straggly development are commenced before the
development of the strategy; the other approach is emergent approach where the
strategy is developed over time as per the requirement and evolves continually and
incrementally (Li, Goldsby & Holsapple, 2009). According to Mintzberg et al. (2003),
it is believed that the better and compatible strategy is formed through the thorough
considerations, tactical allocation of the resources and meticulous evaluations. It is
also suggested that the strategy development is the process that encompasses two
distinguishing parts that are the implementation and the formulation (Li, Goldsby &
Holsapple, 2009). The strategy can be seen as the process of the balancing act
between satisfying corporate social responsibility commitment and maximizing
profits. The company Agility under the deliberated strategy development follows the
systematic approach through which executing and conceiving the customized
solutions to the consumers (Anshin, 2013). The strategy of the company is
supported by the technological capabilities, worldwide warehousing, the experienced
logistics professionals supports the company in optimizing and searching the new
efficiencies. The strategic management of the company combines the distribution,
warehousing, technology, advanced systems and value added services for
customizing the services of the supply chain and the seamless flow of the
information and cargo (Anshin, 2013). The actual implementation of such intended
strategy helps the company in improving the business performance in the market
place and also providing the flexibility to the company in the dynamic market place
(Tangenes & Steen, 2017).
The Investigation of technology, network, and business through the investigative
models of supply chain operation along with this the presentation metrics and the
expert conversation. The company appraises the trade and business with identifying
the opportunities for development. Perception development among the solution
design together, the company expands and develops innovative ideas and strategy,
design wide-ranging solutions and set up consequential supply series metrics
(Harrison, 2007). With identifying capability locations, selecting proper and

Agility Logistics 5
appropriate modes of transport and advising on the source of the decisions, Agility
specialist choose all essential resources, as well as administer the complete supply
chain. Following from side to side from beginning till the end, Agility Logistics
solution experts implement the personalized supply chain resolution to realize the
savings and efficiencies of the plan (Harrison, 2007). For the quality declaration and
development, Agility logistics calculate and report the provided chain’s presentation
to assure fulfillment with the service-level agreement and recognize supplementary
areas for continuing improvement. Each segment of the company complete strategic
development is supported by highly developed optimization and replication tools
(Harrison, 2007).
The business under the developing strategy humanizing operational presentation
through technology: the alteration strategy of the company will carry on to result in a
re-engineering of the nucleus business process, and get better success and
efficiency of how Agility logistics administer the trade and serve the clients (Anshin,
2013). Intensification commercial presentation will help the company to carry on to
use the roadway record of greater global account examine to facilitate better
examine delivery to the SME clients that stand for a large segment of our client base
while enduring to preserve a strong worldwide and district account agenda. Running
the trade professionally and the company carries on driving output and effectiveness
across our operation so as to run a smooth and closely controlled business with a
suitable cost arrangement (Anshin, 2013).
Strategic positioning:
Porter (1996) understood that “the spirit of strategic position is to decide
actions that are dissimilar from the rivals” (Tangenes & Steen, 2017). Particularly,
the planned position is beneath the impact of outside surroundings, the internal
planned potential (competencies and resources), as well as the potential and
authority of stakeholders (Tangenes & Steen, 2017). For the logistics service
provider, particularly in an up-and-coming market, there are frequent ways by which
the organization or the firm can distinguish itself from supplementary competitors
and peers (Juga, Pekkarinen & Kilpala, 2008). With the change in the demands and
markets, the logistic companies strive to offer the exciting range of services and offer
so as to maintain the acquiescent, relying on the needs of the consumers that match

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with the standard packages of the company. The logistics companies pose
themselves as the solution providers, where the business is found on the prudence,
flexibility, and creativity in the crafting solutions. This helps the company in reaching
the extensive base of consumers, and at the same time serving the present clients to
the larger extent. This leads the logistics company in winning the contracts and
leading to the higher profits and revenues (Juga, Pekkarinen & Kilpala, 2008).
Secondly, the globalization of the consumer market and the supplier resulted in
elevated demands globally. The impression of path addiction relates to where near
the beginning decisions and events set up ‘policy paths’ which have permanent
effects on succeeding decisions and events. Path addiction is not only concerning
expertise. It also relates to whichever form of performance that has its genesis in the
history and become so well-established that it appropriately becomes locked-in
(Janiszewska & Insch, 2012).
According to Rushton, Croucher, and Baker (2012), the generic supply chain
includes the outbound logistics, inbound logistics and reverses flow (Janiszewska &
Insch, 2012). As per the path dependency theory, the outbound logistics of the Agility
Logistics has been the most preferred and the most served segment in the supply
chain, for customer companies have a propensity to subcontract the sharing function
to reduce costs and make use of the expertise from the service providers.
Furthermore, transportation and distribution of the finished products/fully-processed
are more often than more complex and finicky, which leaves room for Agility logistics
to accuse superior and augment revenue per agreement. However, as this is an
ordinary practice in logistics service commerce, the opposition is tight and
unsympathetic (Janiszewska & Insch, 2012). So as to keep away from superfluous
struggles, Agility logistics may want to shift their focal point onto the additional less
well-liked parts with probably new clients, more opportunity and much less
antagonism (Janiszewska & Insch, 2012).
Effects of culture on strategy
By participating in various part of the supply sequence, the company will
expand deeper perceptive and a more holistic sight of the complete commerce,
which prove to be tremendously precious in the logistics evolution. The path

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dependency not only relies on the technology but also considers the behavior of the
logistics in the past (Tangenes & Steen, 2017).
According to Johnson et al, the taken-for-granted beliefs or the assumptions plus the
behaviours which make the wisdom of people’s company’s or the organisational
background and consequently contribute to how a group of individuals responds and
act in context to issues that they come across (Durango-Cohen & Wagman, 2014).
Building faith with clients, communities, supplier and each other by doing all that is
correct, working securely, maintenance of the promises, being a high-quality citizen,
comply with the set of laws and regulations, and glorification of the rules of
commitment (Durango-Cohen & Wagman, 2014). This also maintains the developing
of the multi-cultural team to grip the trade issues. These teams create agreement
and are able to put into practice projects across limitations, are additional
imaginative, and can expand better decision with due accommodations for others
The cultural web
The cultural web shows the physical, behavioural and the symbolic
manifestation of a society which inform and are well-versed with the taken-for-
granted paradigm or the assumption of an administration. The cultural web theory
includes the six components that include the stories of the company which reflects
the core beliefs of the company progress and meeting the challenges of the global
trade in logistics. The Agility logistics provides the turn-key solutions with the
intention of bringing the value to the consumer's supply chains through the
integration of the traditional stories of the companies. The symbol or the Logo of the
company also influence the consumers in a great way (Ronaldo Munck, 2008). The
visual representation of the company is very presentable which results in the growth
of the company. The hoardings of these offices are such nicely shown and the
manner in which they deal with the clients is really superb and this enhances their
sales and the customers are very much attracted towards their way of treatment for
them. Each and every fact is properly handled and also they leave no stone unturned
to be the preferred ones for the clients. The customers obviously move to the
companies which provide them with the appropriate value for money and this is the
point which is the major game changer for each company in the open trade market
(Ronaldo Munck, 2008). The smooth culture of the events is such that they attract

Agility Logistics 8
the clients and also ensures that the workings are performed in a fair manner with no
exceptional favourism what so ever. The reputation as a leader and as a well
established and a world-class competitor is what is expected and is also delivered
(Ronaldo Munck, 2008).
In the organizational structure, Mr. Tarek Sultan is the CEO of the company. He
acted as the chairperson of the World Economic Forum Board of the Governors
refers the Transportation and the Logistics market/Industry. The expertise always
matters and what is learnt always pays back for the proper growth, development and
to cope up with all kinds of competitions arising from the open trade markets. The
company has also got a much better control system refer the financial as well as the
competition in the open market, it has been able to source more and more business
and growth with each passage of time (Klimenko, 2017). The power structure of the
company is also very significant, it may also include/involve some of the main or key
superior and top management executives, a comprehensive and complete group of
the employees and executives, and even the department. The main is that such
persons have the biggest, as well as the greatest nit of influence, refer the
operations, decisions as well as the strategic direction of the company, this for sure
results in the comprehensive development of the firm in future (Klimenko, 2017).
Working transversely association and civilizing boundaries to attain the strange
performance and transport personal check to clients. Building a civilization based on
superiority in consideration and in implementation to enhanced serve clients.
Demonstrate fineness of protection to save from harm our staff and the community
that it serves (Cejka, 2017). Taking individual accountability for the conclusion of our
proceedings by performing safely as well as anticipating needs, being imaginative
and subsequent all the way through until the work is done. Working crossways the
organization and civilizing boundaries to attain extraordinary presentation and set
free the personal service to clients.
Conclusion:
The strong strategy of the company with the culture alignment resulted in the
profitability of the company. The culture of the company is considered as the
sustainable advantage the company has as this is hard for the other companies to

Agility Logistics 9
copy. Hence, to conclude culture of the company is the set of shared values and
norms within the organization and is generally freed as the way of the organizations
doing the things. The culture of the company has the positive influence in the
performance of the Agility logistic in the logistic sector (Cejka, 2017). The
organizational cultures of the company are unique and this offers the strategic
advantages to the company as the Agility culture plays a vital role in the strategic
management.
Constant development of the company strategies and the upcoming environment
begets the necessity for the changeover in the home logistics business. In order to
struggle fair-and square with overseas corporations and give a free rein to the local
private, and the full potential logistics companies are supposed to strive to turn out to
be better service providers in logistics (Cejka, 2017). In the midst of multiple factors
planned positioning show business a very important function in the company’s
practicality. In particular, in the service-based subdivision, strategic position via
value formation can have a thoughtful impact on not only one solitary firm but also on
the complete commerce and competition as a whole or larger concept.

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Durango-Cohen, E., & Wagman, L. (2014). Strategic obfuscation of production
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