Business Report: Analyzing AgriDigital's Digital Escrow & Supply Chain

This report provides a comprehensive analysis of AgriDigital's business model, focusing on its innovative digital escrow and supply chain software. The report examines the company's introduction, consumer market, and the need for improvements in the agricultural supply chain. It details the business idea, the benefits offered to consumers, and presents a business model canvas, exploring key partnerships, activities, resources, value propositions, customer relationships, channels, customer segments, cost structures, and revenue streams. The analysis further delves into the interrelations between business model aspects, critical success factors, major risks, and assumptions. It assesses the feasibility of the generated idea and concludes with recommendations for the company, emphasizing the need to change its cost structure and form partnerships with technology firms. The report highlights the effectiveness of AgriDigital's model in leveraging blockchain technology to streamline the agricultural supply chain and offers insights into its potential for future growth and success.

Running head: AGRIDIGITAL’S NEW DIGITAL ESCROW AND SUPPLY CHAIN
SOFTWARE
Business Report on Agridigital’s New Digital Escrow and Supply Chain Software
Name of the University:
Name of the Student:
Authors Note:

1AGRIDIGITAL’S NEW DIGITAL ESCROW AND SUPPLY CHAIN SOFTWARE
Executive Summary
AgriDigital is an Australian company that offers cloud-based technology management platform
in ensuring effectiveness of agricultural supply chain. The business idea of making
advancements in the technology based supply chain block chain of AgriDigital Company can
offer exceptional consumer benefits of maintaining more secured agri-supply chains. In the
innovative business idea of developing Digital Escrows, the company is focused on building
digital asset protocol for international agri-commodities which employs smart contract based
workflows. Considering same, the new business idea is also deemed to be feasible in offering
real-time settlement for the physical commodity transactions and serving as a pilot system for the
consumers in maintaining real-time data of grain sale between growth and buyer.

2AGRIDIGITAL’S NEW DIGITAL ESCROW AND SUPPLY CHAIN SOFTWARE
Table of Contents
Introduction......................................................................................................................................3
Consumer Market and the Improvement Needs..............................................................................3
Business Idea that Offers Consumer Benefits.................................................................................4
Business Model Canvas...................................................................................................................4
Interrelations between Business Model Aspects.............................................................................5
Analysis of Critical Success Factors................................................................................................6
Major Risks and Assumptions.........................................................................................................7
Generated Idea Feasibility...............................................................................................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

3AGRIDIGITAL’S NEW DIGITAL ESCROW AND SUPPLY CHAIN SOFTWARE
Introduction
AgriDigital is an Australian company that offers cloud-based technology management
platform in reducing any complexities faced by the farmers in handling their agricultural supply
chain prices. The company has expanded successfully in the foreign markets such as Canada and
US (AgriDigital - Trust & Transparency for Agri Supply Chains., 2019). Moreover, over the
years it has positioned as a technical platform with having the forefront of latest technologies
that positively impacts the way the company produces, process transport and fuel services. The
objective of the report is to analyse the success of AgriDigital’s new Digital Escrow and supply
chain software in offering innovative solutions to improve its existing technology of supporting
agriculture supply chain.
Consumer Market and the Improvement Needs
The consumer market for AgriDigital Company’s new software products based on
supply chain and Digital Escrow includes buyers, farmers, in-time storage operators and the
consumers those can interact and operate on a single transaction platform for committees
internationally (Bacina & Narkiewicz, 2017). The new business idea of AgriDigital regarding
introducing software related with supply chain and Digital Escrow is intended to improve the
supply chain process solutions offered by the company to its consumers. Such innovative
technology can facilitate in developing world leading pilots in food traceability, supply chain
province and real time payments with use of Digital Escrows. That is a block chain revolution to
consumers financial and microcredit service levels.

4AGRIDIGITAL’S NEW DIGITAL ESCROW AND SUPPLY CHAIN SOFTWARE
Business Idea that Offers Consumer Benefits
The business idea of making advancements in the technology based supply chain block
chain of AgriDigital Company can offer exceptional consumer benefits of maintaining more
secured agri-supply chains. In the innovative business idea of developing Digital Escrows, the
company is focused on building digital asset protocol for international agri-commodities which
employs smart contract based workflows (Kamilaris, Fonts & Prenafeta-Boldύ, 2018). Such
innovative idea has the ability to offer exceptional consumer benefits of attaining modern and
most efficient block chain based supply chains supporting international commodity trade,
traceability and financing operations.
Business Model Canvas
Key Partners
 Square
peg
capital
Key Resources
 Constant innovation
ideas
 Efficient human
resources
 Intellectual
property
 Software of modern
and latest features
Value
Proposition
 Efficient
traceabilit
y and
financing
operations
 Smart
contract
based
workflows
Consumer
Relationship
 Social media
platform
interactions
 Personalised
e-mails and
calls
Consumer
Segments
 In-time
storage
operators
 Farmers
Key Activities Channels

5AGRIDIGITAL’S NEW DIGITAL ESCROW AND SUPPLY CHAIN SOFTWARE
 Inventory tracking
through constantly
advancing block
chain technology
 Development of
distributed ledgers
and smart contracts
 Informati
on on
produce,
process,
transport
and trade
food,
fiber and
fuel
 Implementati
on of
connection
module
 Online
shopping
platform
Cost Structure
 Being cost effective through offering affordable real-time
supply chain solutions to farmers
Revenue Streams
 Business expansion
 Technological advancements on
digital agriculture services
Interrelations between Business Model Aspects
The interlinks between all the blocks of AgriDigital’s business model canvas for its new
supply chain software modifications and Digital Escrows ensures its success n offering
exceptional consumer value. Consumer relationship is maintained by the company through its
social media sites and its own “Connections Module”. Moreover, maintaining better partnership
with the “Square Peg Capital” has resulted in maintaining its key activities of data storage for
offering valuable information on warehouse deliveries (Kim & Laskowski, 2017). Exceptional
value proposition is offered to consumers through capitalising on its key resources and activities.
For instance, ensuring constant innovation in the block chain technology introducing
“Distributed Ledger Technologies” has resulted in offering competitive value proposition to its

6AGRIDIGITAL’S NEW DIGITAL ESCROW AND SUPPLY CHAIN SOFTWARE
consumers in the form of maintaining settlement in the agriculture commodity along with
enabling real-time payment of the grain growers. Effective link between the revenue stream and
cost structure is observed in the business model of AgriDigital Company. This is for the reason
that offering cost efficient real time supply chain solutions to consumers has supported the
company in coming up with more technological advancements in services and opportunities of
business expansion (Xu, Weber & Staples, 2019). In addition, efficient resource use by
AgriDigital’s new business idea can offer better assistance for enhancing the productivity by
means of software development, designing and cloud computing. In order to sere consumers in a
good manner, implementation of the new business idea follows direct and indirect marketing that
facilitates the employees in attaining insight within the consumers approach towards certain
levied services and products.
Analysis of Critical Success Factors
The major key success factor of AgriDigital is its technical resources for operating in new
business markets and introducing technologically advanced products serves as an exceptional
operational function in providing experience cloud based solution to its consumer base.
Moreover, the company’s ability to update and implement new technology has facilitated in
ensuring sustainable success of the company (Maidoki, 2018).
Expertise on ensuring quick and rapid information collection and inventory tracking has
served as the key success factor for the company. This is for the reason that the new business
idea of Digital Escrow and supply chain technology modifications offers real time view of its
inventory tracking along with ensuring zero downtime deployments. This is observed to be

7AGRIDIGITAL’S NEW DIGITAL ESCROW AND SUPPLY CHAIN SOFTWARE
applicable wherever the operator logs is within the private or public cloud that also ensures better
inventory tracking.
Another critical success factor for the ness business idea of AgriDigital is its
capitalisation on the “Internet of Things” to competitive distributed ledger technologies that has
that has successfully linked food and agriculture value chains internationally (Staples et al.,
2017). In addition, offering exceptional agriculture based solutions through this new software has
added advantages for the company’s service offerings. It is attaining popularity worldwide
through publishing comprehensive along with publically available agricultural database
throughout the cropping regions along with offering broadband loan and grant program through
Digital Escrow.
Major Risks and Assumptions
From analysing the business model canvas of the new idea of Digital Escrow and other
supply chain software, it has been observed that there are certain risks that are faced by the
business regarding pricing against the competitors in the new markets (Mendling et al. 2018).
Moreover, certain issues were also observed to be related with financial losses that can be faced
by the new business idea because of some identified downside risks indicated below:
 System failure
 Human error
 Delay in the loan repayments
 Procedure failures
 Price fluctuations in different nations on the software

8AGRIDIGITAL’S NEW DIGITAL ESCROW AND SUPPLY CHAIN SOFTWARE
Moreover, risks of systems failure increase the complexities in attaining the efficiency of the
block chain based supply chain management. Such failure in the software can result in attaining
negative results. In addition, such failures increase the complexities in terms of maintaining
better relationships between the employees and the consumers (Babcock, 2015). Moreover, the
major cause behind software maintainice failure can be because of human errors caused in
designing such software. Moreover, negligence in the human error modification can be a risk for
the company for improving the business productivity. Other than that such negligence also serves
as a concern regarding the quality of consumer service.
Generated Idea Feasibility
The new business idea of AgriDigital’s New Digital Escrow and Supply Chian Software
is observed to attain high feasibility because of its capability to position itself among the world-
leading digital technologies that is rapidly maturing. Moreover, feasibility of the new generated
idea is also ensured through the technology’s exceptional ability to offer consumers with
acceptable value added services that can guide them in maintaining proper functioning of their
supply chain. The company has also focussed on maintaining a secure transfer of built payment
and assets in a timely manner and for this reason the buyer feels confident that their supply chain
solutions are delivered as expected and on proper schedule (Staples et al., 2017). The new
business idea of the company is also deemed to be feasible to attain success in the global
marketplace. This is for the reason that development of such innovative software serves as an
integrated platform in capitalising n the strengths of the cloud along with aligning directly into
the virtually unlimited secure storage, collaboration tools, and suits of content creation along
with cloud rendering. These services are offered in an on-demand model in which the content
remains securely stored and maintains transfer of data and payment related with agricultural

9AGRIDIGITAL’S NEW DIGITAL ESCROW AND SUPPLY CHAIN SOFTWARE
process easy and simple. Moreover, feasibility of the company’s new innovation is ensured as
AgriDigital has successfully executed world’s first settlement of physical commodity between
grower and the buyers through innovative block chain process (Bacina, 2017). Considering
same, the new business idea is also deemed to be feasible in offering real-time settlement for the
physical commodity transactions and serving as a pilot system for the consumers in maintaining
real-time data of grain sale between grower and buyer.
Conclusion
The objective of the report was to analyse the success of AgriDigital’s new Digital
Escrow and supply chain software in offering innovative solutions to improve its existing
technology of supporting agriculture supply chain. It was also gathered from the report that the
business idea of making advancements in the technology based supply chain block chain of
AgriDigital Company can offer exceptional consumer benefits of maintaining more secured agri-
supply chains. This is for the reason that development of such innovative software serves as an
integrated platform in capitalising n the strengths of the cloud along with aligning directly into
the virtually unlimited secure storage, collaboration tools, and suits of content creation along
with cloud rendering.

10AGRIDIGITAL’S NEW DIGITAL ESCROW AND SUPPLY CHAIN SOFTWARE
References
AgriDigital - Trust & Transparency for Agri Supply Chains. (2019). Retrieved from
https://www.agridigital.io/
Babcock, L. H. (2015). Mobile payments: How digital finance is transforming agriculture.
Bacina, M. (2017). Smart contracts in Australia: Just how clever are they?. Bulletin (Law Society
of South Australia), 39(10), 22.
Bacina, M., & Narkiewicz, K. (2017). Contracts and technology: Smart contracts: Just how
clever are they?. LSJ: Law Society of NSW Journal, (36), 78.
Ezeomah, B., & Duncombe, R. (2019, May). The Role of Digital Platforms in Disrupting
Agricultural Value Chains in Developing Countries. In International Conference on
Social Implications of Computers in Developing Countries (pp. 231-247). Springer,
Cham.
Kamilaris, A., Fonts, A., & Prenafeta-Boldύ, F. X. (2018). The Rise of the Blockchain
Technology in Agriculture and Food Supply Chain.
Kim, H., & Laskowski, M. (2017). Agriculture on the Blockchain: Sustainable Solutions for
Food, Farmers, and Financing.
Maidoki, M. L. (2018). SOZECOM: Leveraging the Synergy between the Existing Structure and
Opportunities in Digital Finance. In International Conference of Zakat.
Mendling, J., Decker, G., Hull, R., Reijers, H. A., & Weber, I. (2018). How do Machine
Learning, Robotic Process Automation, and Blockchains Affect the Human Factor in

11AGRIDIGITAL’S NEW DIGITAL ESCROW AND SUPPLY CHAIN SOFTWARE
Business Process Management?. Communications of the Association for Information
Systems, 43(Art. 19), 297-320.
Staples, M., Chen, S., Falamaki, S., Ponomarev, A., Rimba, P., Tran, A. B., ... & Zhu, J. (2017).
Risks and opportunities for systems using blockchain and smart contracts. Data61.
Staples, M., Chen, S., Falamaki, S., Ponomarev, A., Rimba, P., Tran, A. B., ... & Zhu, J. (2017).
Risks and opportunities for systems using blockchain and smart contracts. Data61.
Xu, X., Weber, I., & Staples, M. (2019). Case Study: AgriDigital. In Architecture for Blockchain
Applications (pp. 239-255). Springer, Cham.