University Report: AGRO100 Niche Marketing on Milking Goats Enterprise

This report, prepared for an AGRO100 assignment, focuses on niche marketing within the context of a milking goat enterprise. It begins by defining the process of establishing a business, highlighting both the advantages, such as decision-making autonomy and brand loyalty, and the disadvantages, including market competition. The report then explores the agricultural entrepreneurship in New Zealand, suggesting milking goats as a viable enterprise. It outlines the considerations for establishing a dairy company, including farming regions, product specifications, and distribution. The report details the advantages of goat farming, such as profitability, low maintenance costs, and climate tolerance, along with economic benefits. Conversely, it addresses the disadvantages, including potential environmental impacts, competition, and unemployment risks. The report concludes by emphasizing the importance of understanding market dynamics and adapting to challenges within the agricultural sector. The report is a great example of a solved assignment available on Desklib, a platform for students seeking study materials.

Running Head: Niche Marketing
Niche Marketing
Name of the Student
Name of the University
Author’s Note

1NICHE MARKETING
Setting up an enterprise can be defined as a process that describes an action of a leader
who showcases some initiatives by taking up the responsibility and risk by creating a business,
investing and administrating the business. Starting up a business comprises of both advantage
and disadvantage which comes with the system of the operation (Bromiley et al., 2015). The
advantage of having an own business comprises a responsibility of making own decision and
maintaining punctuality of time. Once the business runs in a successful manner the goodwill of
the firm remains as an asset that assist the customers to remain brand loyal. With the presence of
the advantage of setting up an enterprise there are disadvantages attached to it. The fear of
competitors in the market are the biggest fear that comes with an offering of a similar product at
a lower cost.
In the agricultural entrepreneurship it is important for the entrepreneur to understand the
location and region in cultivation of pasture. The new business in New Zealand region can set up
its organisation in milking goats (Yangilar, 2013). Before setting an enterprise, the entrepreneurs
seek agricultural assistance to consult about the feasibility of the proposed enterprise. A business
set up for dairy company should constitute of farming regions, the content modified inclusion of
fatty acid, setting up of machinery to add in more of additional nutrition and meet the specified
products that are necessary and the facility of warehousing and distribution system. The final
phase of the business process is finished with the sale portion. The aim of the organization
should focus on meeting the requirement of the consumers to place the global demand of
premium milk product and strive to involve new innovative technique in manufacturing.
Advantages of establishing new enterprise in milking goat:
 Milking goat can be profitable occupation for a commercial business for the framer and
can fit well into missed farming.

2NICHE MARKETING
 The occupation of looking after goats is profitable as they do not require housing and
shed management.
 The revenue generation of the firm is on a high scale as there is competition in the
market.
 The livestock can tolerate hot climate and higher temperature as compared to other farm
animals.
 The maintenance of goats are very cost friendly and is easy to conserve them (Souza et al
 ., 2014).
 The cost benefit analysis of goat farming plays a major role in countries economy and it
acts like an additional source of income for the country.
 The growth in the industry can result in large scale of production of milk which can be
made available for the consumers at much cheaper rates.
 There is an opportunity of creation of jobs for the unemployed candidate and aims at
removing poverty to an extent.
Disadvantages of establishing new enterprise in milking goat:
 The farming and cultivation of pasture can lead to loss of natural resources like and
water.
 There are large number of competitors in the market that stands as a rival in the existing
market of the firm. If the competing firm offers a same range of product and service with
lower cost then it becomes a challenging task for the business to involve innovative
technique.

3NICHE MARKETING
 The reason of unemployment from the orgnaisation can be a disadvantage for the firm as
the famers has to perform the same kind of task in the manufacturing and distribution of
goat milk (Henriksen, McLaughlin & Sharp, 2015).
 If inflation sets in the value of money goes down and the poor working section of the
society becomes poorer. The society as a result will be unable to buy their products and
company faces a deficit.

4NICHE MARKETING
Reference
Bromiley, P., McShane, M., Nair, A., & Rustambekov, E. (2015). Enterprise risk management:
Review, critique, and research directions. Long range planning, 48(4), 265-276.
Henriksen, I., McLaughlin, E., & Sharp, P. (2015). Contracts and cooperation: the relative failure
of the Irish dairy industry in the late nineteenth century reconsidered. European Review
of Economic History, 19(4), 412-431.
Souza, A. P., Medeiros, A. N., Carvalho, F. F. R., Costa, R. G., Ribeiro, L. P. S., Bezerra, A.
B., ... & Silva Jr, C. G. (2014). Energy requirements for maintenance and growth of
Canindé goat kids. Small Ruminant Research, 121(2-3), 255-261.
Yangilar, F. (2013). As a potentially functional food: Goats’ milk and products. Journal of food
and nutrition research, 1(4), 68-81.