BM565 Digital Business: Artificial Intelligence Applications Report

This report delves into the application of artificial intelligence (AI) within the realm of digital business, emphasizing its role in enhancing business processes. It highlights the importance of AI, tracing its development and detailing the technologies involved, such as speech recognition, machine learning, and text analysis. Various technological platforms and software, including IBM Watson Studio and Microsoft Azure AI, are examined, alongside programming languages like Python. The report explores how organizations like Amazon and Ocado Group Plc leverage AI to improve customer experiences and operational efficiency. Furthermore, it discusses the relationship between digital technologies and evolving business and management theories, focusing on how AI impacts production and marketing functions, ultimately contributing to increased organizational productivity and competitiveness. Desklib provides this and many other solved assignments for students.