Virtual Make-Up Rooms: Project Management using AI, AR, VR in Retail

This project focuses on developing virtual make-up rooms using AI, AR, and VR technologies to address the challenges of online cosmetic retail. The core business problem identified is the reluctance of customers to purchase cosmetic products online due to the inability to physically try them. The proposed solution involves creating a virtual environment where customers can virtually apply cosmetics to see how they look. The project scope includes benefiting organizations through increased online sales and improved brand image, enhancing customer experience with convenient virtual shopping, and providing researchers with valuable skill development. Data collection methods include both primary (questionnaires) and secondary (literature review) data. The project design emphasizes a user-friendly interface with a clear camera, authentic website, and customer recognition system to ensure accurate virtual application. The ultimate goal is to revolutionize the online cosmetic shopping experience by offering a seamless and engaging virtual try-on feature.

Change makers Creativity and Value Creation Assessment 2 (Task 2: Project Management)
Project idea
Project idea is based on the artificial intelligence
(AI), augmented reality (AR) and virtual reality (VR).
Cosmetic retail industry is chosen for the innovation.
Business problem is such that it is becoming difficult for the
cosmetic companies to sell their products and services in an
online manner. The reason being is that without any physical
touch and applying the products on the body, customers
don't prefer to buy online. Therefore, in order to scale up the
online retail business in cosmetic companies, it is important
to innovate and create something due to which customers
can choose online purchasing at their doorstep without
visiting any physical stores. Hence, AI, AR and VR
technology can help to develop the application of virtual
make up rooms through which the customers can select any
type of cosmetic and apply on body in a virtual manner so
that they can analyse the suitability on customers or not.
This can solve the business problem of online purchasing in
cosmetic retail industry (Knott, Patini, N’guessan and Ollard,
2020).
Aim
To identify the change-makers creativity and value creation while developing virtual
make up rooms using AI, AR and VR technology to grow the online business: A study on
Cosmetic retail industry
Objectives
To investigate the business problem in cosmetic retail industry to grow business online
To analyze the concept of emerging technologies such as AI, AR and VR in cosmetic retail
business
To examine the development and use of the virtual make up rooms within cosmetic retail
industry
Project scope
Project scope is based on the organizational benefit. Which means that how the
organization can be benefited from the current project of virtual make up rooms in the
cosmetic retail industry. Organization who are seeking to adopt such technology will be
benefited with the high rate of return on investment made on implementing the emerging
technologies. This is because although it is time and cost consuming at initial point of time
but slowly it takes a pace starts growing the business in an online manner. Organizations who
are already using are benefiting with the greater turnover with huge sales and revenue
generations along with the good profit margins. Scope of the project is such that it creates the
positive image of the brand in the market place. It has a positive scope in context of
customers as well. Which means that customer experience convenient and faster shopping
experiences with the help of virtual shopping assistants (Nieuwenhuizen, 2020).

Notes:
The entire research is conducted on the methodology of data collection based on primary and secondary type of data collection. Questionnaire is
developed so that the multiple choice questions can be answered by the employees who are working in the cosmetic retail industry. This is a
primary collection of data which is quantitative in nature. Objectives which are met are based on the qualitative form of data collection which
sourced from various books and journals along with the articles and internet. Data gathered is personalised in nature and is highly required to
interpret so that the outcomes can be accurate and authentic in nature. Emerging technology requires in depth research so that evidences can be
gained in the data collection method (Murphy, 2018).
Scope of the project is also related with the researcher because it has benefited the investigator in gaining and improving the several skills. Such as
research skills and cognitive skills along with the problem solving skills and written communication skills which is followed by the analytical
skills and time management skills as well. It has also benefited the society by providing them with the comfort of ordering cosmetic products
online with a virtual applying of the products on the body without stepping in the stores of the company ans getting their products at their
doorstep. This can benefit society in the advancement of technology because technology eases the work and helps the people in speedy working
with full comfort. Therefore, scope of the project is associated with the benefits to the organizations and investigator along with the society and
customers as well (Parthiban, Qureshi, Bandyopadhyay and Jaikumar, 2021).
Developers of the website has features such technologies in the website or application of the company. This helps the customers to stand in front
of the camera and select the item which they want to apply, it will get reflected on the screen of the application that how the customers are looking
after applying the product. This helps customers in choosing the product wisely without any physical touch and physical visit to the stores.
Another major benefit is such that amount of items tried online can be maximum in number as compared to the traditional way of trying the
product. This is because physical try can be limited but online try can be unlimited because customers only need to just select the item an stand in
front of the camera. Therefore, as much as product they can try in an online manner, they cannot try it physically (Schaber, Fakoussa, Wright and
Farrugia, 2021).

Gantt Chart
Project Design
Design of the project is formulated in such a way that there are major
elements which are essential for the designing of the project. Such as clear camera
and application along with the proper and authentic website which is followed by
the customer and recognition system as well. As per the below figure, settings are
made so that the camera can recognize the human body appropriately for better
display. This is how the entire design is developed of the system.
Proposed solution
Business problem identified is the lack of online shopping of cosmetic products by
the customers. The reason being is that each and every customers wants to first apply the
product on their body and identify that it has proper suitability or not. This requirements
cannot be fulfilled in online shopping. That is why the solution is proposed using the
emerging technologies and using the concept of artificial intelligence and augmented reality
along with the virtual reality. These are advanced technology which can help the cosmetic
industry to grow their presence in an online manner with boosted sales and profits
(Ramaswamy and Ozcan, 2020).
Knott, T., Patini, C., N’guessan, J. and Ollard, J., 2020. Classroom Changemakers.
Murphy, L., 2018. Design Capabilities for social innovation in a world of “everyone a changemaker”.
Nieuwenhuizen, C., 2020, September. Innovation and Social Value Creation of Female Social Entrepreneurs in Africa.
In ECIE 2020 15th European Conference on Innovation and Entrepreneurship (p. 419). Academic Conferences limited.
Parthiban, R., Qureshi, I., Bandyopadhyay, S. and Jaikumar, S., 2021. Digitally mediated value creation for non-
commodity base of the pyramid producers. International Journal of Information Management, 56, p.102256.
Ramaswamy, V. and Ozcan, K., 2020. The co-creation paradigm. Stanford University Press.
Schaber, F., Fakoussa, R., Wright, M. and Farrugia, H., 2021, September. EMBEDDING CHANGEMAKER SKILLS
References