This assignment provides a comprehensive analysis of how Artificial Intelligence (AI) and Big Data are transforming modern businesses. The essay explores AI's role in automating business processes, its benefits (efficiency, cost reduction), and associated risks (job displacement, data privacy), and the reasons behind the AI boom in business. It also examines the application of AI in auditing and accounting. The second part of the essay focuses on Big Data, detailing how it aids business growth, enhances competitiveness, improves customer service, and fosters customer-centric strategies. The analysis includes discussions on data analysis techniques, the impact of big data in various sectors, and the integration of AI and Big Data to improve business outcomes. The assignment adheres to Harvard referencing style and includes diagrams and images to illustrate key concepts.
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