Interim Research Proposal: Business Intelligence and AI Impact

This presentation, prepared for ITECH 5500, explores the application of Business Intelligence (BI) and Artificial Intelligence (AI) in modern business contexts. The research focuses on how BI, utilizing data analytics, influences organizational structure, management, marketing strategies, and overall business performance. The presentation highlights the use of Online Transaction Processing (OLTP) for data management and the benefits of BI, including data transparency, improved performance, cost reduction, and sustainable growth. It also covers the impact of Big Data and AI techniques, emphasizing real-time data processing and the role of AI in advanced data analysis for decision-making. The research methodology used qualitative research to find solutions for data-related issues. The presentation concludes by emphasizing the importance of BI and its tools for organizational success and growth. The references used include research papers that discuss the use of BI in business and data analysis.