A Detailed Report on Contemporary Themes in Business and Society

This report delves into several contemporary themes relevant to business and society. It begins by defining global identity and its benefits for individuals and organizations, emphasizing international recognition and brand enhancement. The report then explores artificial intelligence (AI), describing its capabilities and current roles, particularly in education and business, highlighting applications like automation, analytics, and financial management. Furthermore, it examines the purpose of different business organizations—private, public, and voluntary—and their respective goals. Finally, it discusses the value of life in the modern world, addressing various perspectives and challenges related to this critical concept. The report includes references to academic sources and online resources to support its analysis.

Contemporary Themes

Table of Contents
Global Identity ................................................................................................................................3
What is global identity and its benefits in respect of an individual and organisation?..........3
Artificial Intelligence.......................................................................................................................3
Describe artificial intelligence and its role in present time?..................................................3
The Purpose of Business..................................................................................................................5
What are different types of business organisations and their purposes? ...............................5
The Value of Life.............................................................................................................................5
Discuss value of life in contemporary world?........................................................................5
References........................................................................................................................................7

Global Identity
What is global identity and its benefits in respect of an individual and organisation?
The global identity refers to recognition of an individual or a business at international
level among different communities. It is all about to generate an identity across borders of the
nations due to which an individual or business concern will be known by people in various
countries. However, the organisations can expand their business at international level which
facilitate to improve their brand image as well as profitability of regular basis. It includes the
criteria of enhancing business at global level in terms of increasing number of customers which
facilitate to boost up productivity and profits of particular company. The organisations put efforts
to expand their businesses globally by applying sufficient amount of funds, manpower and
effective strategies for setting business across borders (Xie, Batra and Peng, 2015). It will
provide support to grab more clients which facilitate to increase sales in order to gain more
profits respectively. In addition to this, global identity of person can be built by having unique
and special characteristics such as moral values, way of thinking, factor of humanity, concerning
about human rights & justice and many more which make them different from other common
people. It will facilitate to generate a unique personality internationally due to special features of
an individual and people will respect and follow them. These unique personalities become role
model or icons of citizens and they are generally actors, politicians, entrepreneurs and social
workers. Meanwhile, due to effective and good behaviour or ethical values, citizens support them
in large number of supporters at the time of conducting some social work. Global personality has
various benefits to an individual as well, as people who have global identity are served on
priority basis. It is beneficial for their business and even they receive special treatment.
Artificial Intelligence
Describe artificial intelligence and its role in present time?
The artificial intelligence can be described as an area of computer science which is
helpful for creation of intelligent machines in order to work and react like humans. It includes
various special machines which can plays several functions like human beings such as speech
recognition, learning, planning and problem solving (Charniak and et. al., 2014). However,
artificial intelligence can be considered as an important section of technology which provide
various benefits to people. AI is a science & technology which is based on several areas

including computer science, psychology, biology, linguistics, mathematics and engineering.
There are several roles completed by AI which is beneficial for people in terms of conducting
specific task in minimum duration of time with accuracy. Initially, AI is responsible for carrying
out automate basic activities in education like grading, marking and maintaining records
students. Secondly, it is efficiently capable to determine areas required improvements and
support students by becoming AI tutors in their studies. Thirdly, AI can make trial and error
learning less intimidating and educational software can be adapted for needs of students.
(Source: The Importance of Artificial Intelligence in this advanced world, 2019)
In context of business, AI can handle overall financial analytics and become a help desk
for clients to provide solutions regarding product or services. Meanwhile, Artificial intelligence
is much capable for predicting trends and make plan of action by analysing overall requirements
in organisation for achieving better outcomes. Furthermore, AI is broadly utilised in banking and
financial system as it helps to improve accuracy of calculating funds and management the same
properly. It can be considered as an important feature of medical science, use in air transport and
change the face of gaming accordingly.
Illustration 1: The Importance of Artificial Intelligence in
this advanced world

The Purpose of Business
What are different types of business organisations and their purposes?
Business can be described as a procedure of buying and selling of good or services to
fulfil needs of customers. The purpose of business depends upon its nature and type according to
which overall operational activities can be carried out for completing set targets. Business
organisation are divided into private, public and voluntary firms having their own purpose and
goals to be completed with appropriate results. Initially, private business establishes by private
individuals or partners that has a purpose of achieving more profits by providing products or
facilities of desired customer for which they conduct promotional activities to promote brand. It
will provide support to influence people for buying goods which facilitate to increase number of
clients for brand as well as profitability. However, private organisations make strategies to garb
more consumers and put efforts to enhance brand for boosting up profitability of business.
Secondly, public businesses are usually set up by government with a purpose of providing
different services to public for completing their needs at reasonable price rather than making
profit (Storey, 2016). Moreover, they make efficient policies to render required facilities to more
number of people for fulfilling their actual needs. Thirdly, voluntary businesses were set by an
individual having purpose to benefit and enrich society. In addition to this, such organisations
provide services free of cost to those needy people who are not able to afford their regular needs
of life. It includes their honest motive of creating social wealth by improving living of standards
of people and provide better lives to poor citizens.
The Value of Life
Discuss value of life in contemporary world?
The life can be described as an aspect of existence that processes, reacts, acts, evaluates
and evolves by growth including reproduction & metabolism. It includes that life is anything that
grows and eventually dies. In context of contemporary world, the value of life has become a big
issue that who pertains the right of value of life. However, there are various kinds of serious
problems are facing in today's world related to life of people. Moreover, it has been analysed that
there is an issue that value of life is not secure in anyone's hand because people misuse their
authority for the same (Grundmann, Yoon and Williams, 2015). Initially, if life of people is in
their own hand then they may take wrong step and commit suicide which shows that of an

individual did not feel the value of their lives then how the same can be expected from others.
Secondly, it determines that a parents decide to commit abortion of unborn baby and kill their
own child then it indicates that there is lack of value of life other's life. Thirdly, government
bodies have a legal right to give punishment of death of people but there is question mark
generated that all such decisions are correct and honest. Many times, government employees take
inappropriate attempts doe their private benefits which is not appropriate and this shows that they
are not liable to do so. Overall these situations conclude that people did to value their own life
and lives of other.

References
Books and journals
Charniak, E. and et. al., 2014. Artificial intelligence programming. Psychology Press.
Grundmann, O., Yoon, S. L. and Williams, J. J., 2015. The value of bioelectrical impedance
analysis and phase angle in the evaluation of malnutrition and quality of life in cancer
patients—a comprehensive review. European journal of clinical nutrition. 69(12).
p.1290.
Storey, D. J., 2016. Understanding the small business sector. Routledge.
Xie, Y., Batra, R. and Peng, S., 2015. An extended model of preference formation between
global and local brands: The roles of identity expressiveness, trust, and affect. Journal
of International Marketing. 23(1). pp.50-71.
Online
The Importance of Artificial Intelligence in this advanced world. 2019. [Online]. Available
through: <https://www.enterpriseedges.com/importance-artificial-intelligence>