AI in Content Creation: A Computing Research Project

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Computing research project
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Table of Contents
Introduction......................................................................................................................................3
PART-1 (LO1).................................................................................................................................4
RESEARCH PROPOSAL...........................................................................................................4
P1 Produce a research proposal that clearly defines a research question or hypothesis
supported by a literature review...................................................................................................4
P2 Examine appropriate research methods & approaches to primary & secondary research......8
M1 Evaluate different research approaches & methodology & make justifications for the
choice of methods selected based on philosophical/theoretical frameworks.............................10
D1 Critically evaluate research methodologies & processes in the application to a computing
research project to justify chosen research methods & analysis................................................12
PART-2 (LO2, 3 & 4)....................................................................................................................14
RESEARCH & REPORT..........................................................................................................14
P3 Conduct primary & secondary research using appropriate methods for a computing
research project that consider costs, access & ethical issues.....................................................14
P4 Apply appropriate analytical tools, analyze research findings & data.................................16
M2 Discuss merits, limitations & pitfalls of approaches to data collection & analysis............20
P5 Communicate research outcomes in an appropriate manner for the intended audience.......22
M3 Coherently & logically communicate outcomes to the intended audience demonstrating
how outcomes meet set research objectives...............................................................................25
D2 Communicate critical analysis of the outcomes & make valid, justified recommendations.
....................................................................................................................................................26
P6 Reflect on the effectiveness of research methods applied for meeting objectives of
the business research project......................................................................................................27
P7 Consider alternative research methodologies & lessons learned in view of the outcomes.. 28
M4 Provide critical reflection & insight that results in recommended actions for improvements
& future research considerations................................................................................................29
D3Demonstrate reflection & engagement in the resource process leading to recommended
actions for future improvement..................................................................................................30
Conclusion.....................................................................................................................................31
References......................................................................................................................................32
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Introduction
Artificial Intelligence alludes to machines with capacities that impersonate psychological
capacities related to the human personality most prominently learning & critical thinking. The
principles of substance showcasing change each year. Blog entries are longer now, hyper-
centered site pages & customized publicizing have turned into a need, & Google has propelled
new AI updates. Artificial knowledge is helping advertisers interpret the consistently changing
universe of substance promoting by dissecting client information & helping advertisers
comprehend client intent. As the innovation slowly turns out to be more standard, Artificial
Intelligence is likewise making advances into fields, for example, account & retail. The financial
division for one has transparently grasped AI, making it part of its client confronting procedures,
& utilizing it to plan one of a kind machine-based wise associates to address clients' every now
& again posed inquiries & banking needs. Artificial intelligence has additionally affected retail
since clients are currently searching for increasingly customized on the web & disconnected
shopping experiences. These stages help to spare time, increment effectiveness & efficiency, &
drive execution. Be that as it may, they don't give profound bits of knowledge into information,
cause proposals on moves to make, to foresee results or make content.
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PART-1 (LO1)
RESEARCH PROPOSAL
P1 Produce a research proposal that clearly defines a research question or hypothesis
supported by a literature review.
Aim
What role may AI play in generating content for big brand products & services?
Objectives
 To examine the predictive analysis, language processing, & algorithms to optimize the
efficiency of their content-marketing projects by using AI tools.
 To attract customers by consistently creating valuable content with the intention of
enhancing consumer behavior for big brands & products services.
 To determine the mapping of the most effective AI technologies for marketing across the
customer lifecycle.
Research Questions
 What Future Does AI Have In Content Creation?
 Where does AI remain in the content generation market?
 In what manner will AI Actually Impact the End Result for the Consumer?
Rationale
Artificial intelligence causes them to comprehend their gathering of people dependent on
gathered information, & enables them to make & target customized, devoted pages for them.
Customized presentation pages answer guests' inquiries through the point of arrival components.
They're then bound to click an invitation to take action catch & satisfy their transformation goal.
Artificial knowledge empowers advertisers to concentrate more on the client & deal with their
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requirements progressively. Information that calculations gather & create makes it simple for
advertisers to comprehend what substance to focus at clients, & which channel to use at which
time.
Literature review
According to Russell & Norvig, (2016), Artificial intelligence in generating contents for big
brands to advertise products & services. It allows for improving the engagement of visitors on
the brand site by showing them the relevant content. AI technology is an extreme topic in
marketing as well as covering a wide variety of various technologies artificial intelligence refers
any technology that is looking for minimizing human intelligence & also covers a wide range of
capabilities that comprises machine learning techniques voice recognization, image
recognization as well as semantic search. Advertisers like Wax Lyrical or always depended on
AI for speech or voice recognization.
Artificial intelligence is affecting digital marketing in various ways & also influenced content
marketing in majorly. Content is a form of marketing, the customer requires a personalized
experience containing the observing content that is directly associated with them to their needs.
It's completely about data & segmentation: a large amount of data is absorbed by AI & it will be
easily segmented.
Extra Personalized Content
One of the main purposes of AI is to examine vast amounts of data & understand them. That is a
unique feature & also something that might have a massive influence on content marketing &
also even marketing in common. These effects will support content marketers to know accurately
who they're aiming at. Not in a strange way, but slightly in a manner that various customers
expect: Salesforce training, for example, it has been found from the survey that 76% of
customers expect enterprises to understand their requirements & anticipations (Hennig-Thurau,
et. al., 2013).After all, in today’s scenario various products & services delivering extremely
personalized skills – like Amazon. When it comes to spectators, AI assists in knowing who
exactly forming the audience for that particular organization, what platforms are getting
deployed mostly, content the customers reads, what sort of content they are desiring, & so on.
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Expectedly, when it associates to technology this prevailing, it's relaxed to get less scared: will it
take a job from all the content writers in the future? Will entirely content be printed by
technologies in a few years?
If AI can examine these plentiful data as well as take human-like decisions grounded on this data
as well as can argue for better decisions, subsequently a dominant machine can embrace so much
extra knowledge than anybody convincingly can.
As per Goh, et. al., (2013), this can sound depressed too many, however, it doesn't essentially
mean that all the content writing work will be taken up by Artificial Intelligence in future.
Reasonably, this kind of AI knowledge can be deployed to free up time & offer complete data
that is needed so that anyone can concentrate on generating improved content. It can be exploited
to mechanize the little jobs. Transparently AI will quickly develop a bigger fragment of digital
marketing. It is already winning over various aspects in individual life also threatening certain
jobs, however, how will it actually disturb content marketing jobs?
While the future can't be predicted by anybody, AI will have a tangible impression on content
marketing from producing incredibly comprehensive marketing approaches based on enormous
amounts of data to producing content automatically, AI will be more deployed by marketers as
well as more to support them in each stage of the way.
At presently, Artificial intelligence is transforming the aspect of marketing (Hennig-Thurau, et.
al., 2013). Beyond just an extra development or buzzword, AI knowledge can benefit in
optimizing & speeding up various advertising tasks, enhancing customer practices & powerful
conversions.
AI can be exploited in content marketing in various ways to make the development more
operative & effective.
 Automated preparation of the content
 Content Optimization
 Modified content
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 Auto-written content
The paybacks of deploying AI in content marketing clearly have been seen that 60% of corporate
marketers scheduled to use AI for content marketing approach in 2018.
Today, the Internet and the Web stage remarkably affect making data increasingly reachable and
transformable. This type of computerized, courageous world has affected life incredibly. Along
these lines, elements of the computerized world have been begun to be utilized in various works
and errands executed as particularly individuals arranged. Promoting is one of the trendiest
works and these days, the idea of substance advertising has had a spot in the core of advanced
world bolstered showcasing approaches. Right now, there is an exceptional research enthusiasm
for this new type of computerized promoting process, which expects to improve engaging quality
of substance through powerful advanced articles that might be helpful over well-known
correspondence conditions like internet based life (Togelius, et. al., 2013). The target of this
examination is to concentrate on the substance promoting and point an elective improvement
way, which depends on a significant research field: computerized reasoning. The examination
presents some precedent models of smart substance advertising approaches so as to improve
elements of substance promoting to an ever increasing extent, because of the man-made
reasoning as of now forming the cutting edge life of things to come.
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P2 Examine appropriate research methods & approaches to primary & secondary
research.
Research Methodology
The research looks through the different measurements connected to the idea of man-made
brainpower showcasing. This paper is an expressive report, where models are referred to
dependent on the references from some auxiliary material available & some from the individual
encounters of the creator. The examination proposes a few estimates that can help marketers to
improve their promoting procedures.
Research Approach
The two sort of AI research approach for the pass on of an assessment. These are inductive &
deductive examine approach. The deductive research progresses propose the course all through
which obtainable speculations & model are discussed & surveyed. Under this strategy,
speculation is made using existing hypotheses & models & endeavored really or adroitly for the
help or frustration with the hypothesis. Obviously, inductive research approach suggests the
improvement of theory all through starters & observations likewise, further attempted the
assessment of consequences. Deductive examine approach look convey observed as obtainable
hypothesis & model & move towards the theory of the outcome.
Research Philosophy
Research thinking concludes the learning movement looked for after by the master in their work.
The idea utilizes the bearing the examination for passing on the arrangement of research plan,
diagram, & structure, looking into & explore approach. Artificial Intelligence (AI) has a closer
cognizant association with theory than do different sciences, since AI stipends different designs
to soundness, for example, development, discernment, epistemology, & even unnecessary
choice. This investigation treats the reasoning of AI yet besides isolates certain considerations
standard to speculation & AI from the point of view of AI. A reasonable comprehension in this is
essential to consider the assumptions. Inquiring about & grabbing from social the truth is kept up
by positivism.
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Data Analysis
Data Analysis exemplifies the amassed data. Data Analysis is the focal bit of several
examination exertions. It is moreover basically fundamental to assess the information required
for the AI experience as it is difficult to make yield from an AI system without data. Information
is amassed by the utilization of true & illustrative thinking to comprehend the precedents,
models, & affiliations. This besides engages the probability to recognize the point so as it is
examined in examine work.
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M1 Evaluate different research approaches & methodology & make justifications for the
choice of methods selected based on philosophical/theoretical frameworks.
Interviews
An interview session might be isolated into various stages. First, the analyst exhibits the goals of
the meeting & the contextual analysis, & clarifies how the information from the meeting will be
utilized. At that point, a lot of early on inquiries are posted about the foundation & so forth of the
subject, which is generally easy to reply. After the presentation comes the fundamental inquiries
questions, which take up the biggest piece of the meeting (Nenkov, et. al., 2016). On the off
chance that the meeting contains individual & possibly delicate inquiries, for example
concerning economy, conclusions about partners, why things turned out badly, or questions
identified with the interviewees claim ability exceptional consideration must be taken.
Questionnaire
Despite on the off chance that they are working with a customer or dealing with their activities
in-house, it's a smart thought to utilize an apparatus like the content questionnaire since it sets the
establishment for the article content technique, key messages, voice & situating. It likewise
uncovers where greater understanding is required.
Case Studies
Among organizations is our man-made brainpower contextual investigations, Alibaba utilizes AI
to help map the most effective conveyance courses. Alibaba claims that savvy coordination’s
have brought about a 10% decrease in vehicle use and a 30% decrease in movement separations.
Alexa is a standout amongst Amazon's most prominent and most celebrated AI item. It helps
drive the calculations that are basic to Amazon's focus on promoting methodology. Man-made
intelligence enables Amazon to foresee what items will be the most requested to give modified
suggestions dependent on client looks
Coca-Cola Amatil deal rep utilizes Trax Retail Execution picture support modernization to take
pictures of supplies racks with their cell phones; these images were sent to the Trax Cloud &
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investigated, habitual important information inside minutes to deal representative & give
increasingly nitty rough online evaluations to the executives. Coca-Cola Amatil increased by
1.3% part of the pie in the Asia Pacific locale within five months.
Survey
The market for Artificial Intelligence (AI) innovations is prospering. Past the promotion & the
elevated media consideration, the various new companies & the internet giants hustling to
procure them, there is a critical increment in speculation & selection by undertakings (Boerries,
et. al., 2012). A Narrative Science review discovered a year ago that 38% of undertakings are as
of now utilizing AI, developing to 62% by 2018. Research anticipated a more noteworthy than
300% expansion in interest in computerized reasoning in 2017 contrasted & 2016. IDC assessed
that the AI market will develop from $8 billion out of 2016 to more than $47 billion out of 2020.
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D1 Critically evaluate research methodologies & processes in the application to a
computing research project to justify chosen research methods & analysis.
Choosing content from a boundless amount of information and data you can discover a piece of
web-based, summing-up information, and deciphering them based on the unique circumstance,
altering and enhancing writings won't debilitate undertakings any longer, however simply the
reason for a productive and compelling substance advertising. Computerizing dull undertakings
implies sparing time and you realize how spared time can be helpful to concentrate on the most
key and innovative errands.
 The analytical techniques are as follows:
 Product/content recommendations
 Data filtering & analysis
 Search Engines
 Visual search & image recognition
 Social listening & sentiment analysis
 Product categorization
 Product pricing
 Predictive analytics
 Audience targeting & segmentation
 Programmatic ad targeting
 Sales forecasting
 Chatbots & conversational AI
 Speech recognition
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