Project Proposal: AI for Customer Relationship Management

This project proposal focuses on leveraging Artificial Intelligence (AI) to enhance Customer Relationship Management (CRM). It begins by emphasizing the significance of AI in modern business and defines key terms such as AI and CRM. The proposal outlines the values of AI, including data centralization, lead generation, increased efficiency, revenue growth, and faster decision-making. It then describes the project, including meeting business needs, enabling efficient information flow, and automating business activities. The technologies involved include smart listening devices, cognitive toolkits, big data sources, and cloud-based services. The proposal also addresses potential risks and mitigation strategies. Finally, it highlights the consequences of not implementing AI, such as increased operational costs and competitive disadvantages. The document provides a comprehensive overview of AI's potential to transform CRM and drive business success.

ARTIFICIAL INTELLIGENCE FOR
CUSTOMER RELATIONSHIP
MANAGEMENT PROJECT
PROPOSAL
STUDENT
TUTOR
INSTITUTIONAL AFFILIATIONS
DATE

INTRODUCTION
The word artificial intelligence alone prompts anxiety in business front-
runners. The idea of artificial intelligence may seem a little far out and
maybe your business will go on without it at least for today.
On another hand, maybe your competitors will leverage the values of AI
technology to eat your lunch.
Let us push past the hype to find out the values of artificial intelligence that
your business can leverage to beat the competitors.

VALUES OF ARTIFICIAL
INTELLIGENCE AI
Before diving into the values of artificial intelligence, it is
imperative to define the following terms.
 Artificial Intelligence: the word intelligent refer to a person of
high intellect. And artificial intelligence apply to machines and
applications which possess this intellect and power (Zeng, Chen,
Lusch, and Li, 2010, pp. pp.13-16; Mason, 2016).
 Customer relationship management: apply to an approach of
managing a company’s relationship and interaction with both
current and prospective customers.

VALUES OF ARTIFICIAL INTELLIGENCE AI
Artificial intelligence has become one of the most impactful technologies in
the modern business and there is no reason why you should ignore it in this
digital era (Ramchurn, Vytelingum, Rogers, and Jennings, 2012, pp.86-97).
AI can lead to multiple positive impacts on your business, especially
customer relationship CRM including but not limited to the following:
All data from internet of things and social media can be centralized in CRM where AI
analyze them to provide a real value for your enterprise objectives.
Mine a considerable number of data that help in generating leads for CRM.

VALUES OF ARTIFICIAL INTELLIGENCE AI
Impacts of artificial intelligence continued (Russell, Dewey, and Tegmark,
2015, pp. pp.105-114).
Increase efficiency and productivity of your business
Incline your business revenue by identifying and exploiting sales opportunities
 Reduce human error given that the system is set up appropriately
Make business decisions faster on basis of the output provided by the cognitive
technology.

PROJECT DESCRIPTION
Having understood the significance of AI to a business, you might be
interested in adopting IA. Consequently, you may need a manager to take
control of the process and the best management is our artificial intelligence
team. Our team of artificial intelligence will leverage the following to the
fullest:
Meet with your staff to identify the business needs of your organization and rationale
for implementing AI and work towards meeting the requirements of your business.

PROJECT DESCRIPTION CONTINUED
Enable effective and efficient flow of information between all devices to enable CRM.
Automate daily routine of business activities and many other essential features of AI for
business.

TECHNOLOGIES
The technologies that will be involved include but not limited to the
following:
Smart listening devices
Cognitive toolkit
Computers

TECHNOLOGIES CONTINUED
Big data sources including social media among other sources that will contribute to
success of the project
Cloud based services
Networking devices
Software including TensorFlow software to mention a few.

RISK AND MITIGATION TECHNIQUES
The risks that may be encountered during the project and their respective
mitigation strategies include:
Due to the reason that you might be adopting AI for the first time, you may not be able
to put down all requirements regarding AI your business may need for an effective
system. As a counter measure to this risk, our management team shall take time to
discuss the business needs with your team to ensure that the technology meets the
business needs of your organization. Additionally our experts shall ensure that all
necessary technologies of effective AI for business are incorporated appropriately.

WHAT WILL HAPPEN IF YOUR BUSINESS
DOES NOT IMPLEMENT AI?
• Your business will spend a lot in its operations
• The business might end up losing the competency battle to its competitors
• You might lose a considerable leads to your competitors

REFERENCE LIST
Ramchurn, S.D., Vytelingum, P., Rogers, A. and Jennings, N.R., 2012. Putting the'smarts' into the smart
grid: a grand challenge for artificial intelligence. Communications of the ACM, 55(4), pp.86-97.
Russell, S., Dewey, D. and Tegmark, M., 2015. Research priorities for robust and beneficial artificial
intelligence. Ai Magazine, 36(4), pp.105-114.
Zeng, D., Chen, H., Lusch, R. and Li, S.H., 2010. Social media analytics and intelligence. IEEE
Intelligent Systems, 25(6), pp.13-16.
Mason J., 2016, Is Artificial Intelligence the Future of Advisory Work? Available from:
<https://www.accountingweb.com/technology/trends/is-artificial-intelligence-the-future-of-advisory-
work.> [Accessed on 16th October 2018]