Report on AI in ASDA: BM565 Digital Business & New Technologies

This report examines the adoption of Artificial Intelligence (AI) by ASDA as a key component of its digital business strategy. It highlights the importance of AI in areas such as personalization, inventory management, theft reduction, social distancing, and checkout process improvements. The report details the development of AI within ASDA, including the introduction of robot supermarkets and advanced algorithms for understanding customer interests. It describes various AI technologies like natural language generation, speech recognition, and machine learning platforms, as well as technological platforms and software such as Google Cloud AI and Amazon AI services. The report also identifies the types of businesses that utilize AI and assesses its effectiveness as a business tool for ASDA, emphasizing its role in predicting market shifts, automating tasks, and increasing productivity.

BM565 Digital
Business and New
Technology

Table of Contents
INTRODUCTION...........................................................................................................................1
Importance of Artificial Intelligence in ASDA...............................................................................1
Development of Artificial Intelligence in ASDA............................................................................2
Description and use of the technology used in the Artificial Intelligence in ASDA.......................2
Technological platforms and software used in Artificial Intelligence in ASDA.............................3
Type of business and organisation that uses the Artificial Intelligence...........................................4
How Artificial Intelligence in ASDA is used as a business tool and how effective it is.................4
CONCLUSION................................................................................................................................5
References........................................................................................................................................6

INTRODUCTION
Digital Business and new technology is defined as the companies who has adopted the
emerging technology in order to simplify their functioning within the firm. The current report
covers the artificial intelligence as the emerging and the new technology which is adopted by
ASDA. Artificial Intelligence is defined as the ability of the computer system which is controlled
by human being in order to perform the task in a more accurate manner as compared to the
humans. It highly requires the human intelligence and discernment in the form of computers for
more speeding up the functions. ASDA is one of the leading international supermarket company
which is established in 1949 and headquartered in UK. It deals with the products and services
such as food products, home appliances and many more. ASDA uses Artificial Intelligence as a
new technology in their organization. The following discussion is based on the importance and
development of artificial intelligence. The report also provides the insight of use of the
technology and technological platforms in artificial intelligence. The report also views the type
of business who uses the new technology and how much the Artificial Intelligence is effective as
a business tool in context of ASDA.
Importance of Artificial Intelligence in ASDA
ASDA has a great importance of artificial intelligence. Such as gaining consumer interest
via personalization is one of the importance of AI in ASDA. AI helps in personalised promotions
and advertising to the company and also the in store navigation along with the dynamic pricing
of the products technique in order to gain the interest of the customers through personalization.
Improving inventory management is an another importance of AI in ASDA. AI supports in the
facilities of grocery store robots who performs work in an accurate manner and AI based
forecasting on grocery stores in order to enhance the management of inventory of the firm.
Reduction in theft is also one of the importance of AI in ASDA (Dick, 2019). AI assist in
reducing the shoplifting and sweethearting tool for identifying the stealing of the products from
the stores with the help of the computer based vision in order to reduce the theft in the stores.
Improving social distancing is also an another importance of AI in ASDA. AI aids in tracking
and monitoring the social distancing and also the robots who are replacing the human staff on
grocery stores in order to enhance the social distancing in stores. Improving the checkout process
is one of the important of AI in ASDA. AI facilities with the smart shopping carts to the
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customers so that they can enrich the customer experience while hopping up with ASDA and
also helps in self checkout with the help of the AI powered cameras. Moreover, it also renders
the smart shelves technology and autonomous self driving stores as well in order to enhance the
entire checkout process within ASDA (Gangjee, 2019).
Development of Artificial Intelligence in ASDA
ASDA has adopted the new technology of artificial intelligence because they were to
introduce the robots supermarkets for the future which are increasingly helping in tackling the
problems of inventory related. These problems includes the prevention of the out of the stock
items and incorrect labelling along with the pricing of the products and services offered by
ASDA. Company is also looking for the AI robots who can scan the shelves 2.4 m above the
floor within the store. There are cameras who enables the gauge of ripeness in order to produce
and monitor the product which are available on the shelf. It even identifies the spills and instant
alerts the staff to make sure the fast clean up (Taulli and Oni, 2019). ASDA is also using the
artificial intelligence for introducing the advanced algorithms so that it can be understood that
what are the basic and in depth interest of the customers. All such information are totally based
on the demographic data and social media behaviour along with the purchase patterns of the
customers. This data helps in enhancing the shopping experience of the customers and also the
personalised services both in stores and online as well. Artificial intelligence solutions is
developed in ASDA because it solves the major problems of the stores and performs the human
tasks in an accurate manner without any errors. It serves the customers from learning out from
the past experiences and also manages the customers traffic patterns. It also adjust the new inputs
by simply collaborating and integrating the large data sets with the help of the fast processor and
in depth algorithms (Jackson, 2019).
Description and use of the technology used in the Artificial Intelligence in
ASDA
Natural language generation is one of the technology used in AI. It helps in converting
the complicated text into data for better communication and ideas for the business. Speech
recognition is an another technology used in AI. It converts the human speech into
comprehensive format in order to process the computer applications. Machine learning platforms
is also one of the technology used in AI. It helps in developing the new technologies related to
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AI for further enhancement in business functions. Virtual agents is also an another technology
used in AI. It is the system which interacts the humans with the help of chatbots for solving
query of the customers. Decision management is one of the technology used in AI. It helps in
analysing the big data and its management for future analysis and strategic decision making. AI
optimised hardware is an another technology used in AI (Jordan, 2019). It assist in improving
graphics and central processing units as well for better structure formulation of the tasks. Deep
learning platforms is also one of the technology used in AI. These platforms code the
complicated software in order to solve the heavy problems within the business. Robotic process
automation is also an another technology used in AI. AI robots delivers the personalised services
and accounting management along with the financial services and human resources or supply
chain management as well. Bio metrics is one of the technology used in AI. It recognises the
human body parts or physical features to enter into the security such as speech, fingerprints and
face. Cyber defence is an another technology used in AI. It helps in detecting the cyber attacks
and mitigating the same for cyber security of the technical resources (Haenlein and Kaplan,
2019). Content creation is also one of the technology used in AI. It creates the video and audio
content long with the text based and many more for attracting the customers towards the brand.
Emotion recognition is also an another technology used in AI. AI helps in reading and
interpreting the advanced processing of the technology. Image recognition is one of the
technology used in AI. Customer can capture the image and show to the software so that the
software can process it in order to search it out for the customer as per the needs and
requirements of it. Marketing automation is an another technology used in AI. Customer
segmentation and data integration along with the campaign management is widely used with the
help of AI (Shaw, Rudzicz, Jamieson and Goldfarb, 2019).
Technological platforms and software used in Artificial Intelligence in ASDA
There are several technological platforms and software used in AI in ASDA. Google is
one of the technological platform and software used in AI. Name of the platform is Google cloud
AI used in creation of applications. Amazon is an another technological platform and software
used in AI. Name of the platform is Amazon AI services used in the accessibility of the AI
services (Shi, 2019). Microsoft is also one of the technological platform and software used in AI.
Name of the platform is Microsoft Azure AI used to integrate the cloud product ad mission
critical solutions. H2O.ai is also an another technological platform and software used in AI.
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Name of the platform is H2O.ai used in democratisation of AI and machine learning. IBM is one
of the technological platform and software used in AI (Jarek and Mazurek, 2019). Name of the
platform is IBM Watson Studio used in building and training of AI models. Google brain team is
an another technological platform and software used in AI. Name of the platform is TensorFlow
used in the clarification of the deployments and high level APIs. DataRobot is also one of the
technological platform and software used in AI. Name of the platform is DataRobot used in
accelerating the data science in automating the Journey from data to information. Wipro Holmes
is also an another technological platform and software used in AI. Name of the platform is Wipro
Holmes AI and automation platform used in consultation and business processes. Salesforce is
one of the technological platform and software used in AI. Name of the platform is Salesforce
Einstein used in customer relationship management space. Infosys is an another technological
platform and software used in AI. Name of the platform is Infosys Nia used in data management
and model development or digitization of images and documents (Goralski and Tan, 2020).
Type of business and organisation that uses the Artificial Intelligence
There are several types of business and organisations that uses the AI. Business who has
the business mode of e commerce uses the AI at its maximum level. This is done for smart
searches and services personalisation along with the product recommendation and fraud
detection or dynamic price optimization. Business who are working as marketers uses AI to
content curation and image recognition along with the customer segmentation and predictive
customer service or social semantics as well. Moreover the business who deals with the smart
products and smart assistants along with the help desk chatbots and facial recognition technology
which is followed by the personalised recommendation and predictive maintenance or delivery
and travel and CRM are also uses the artificial intelligence in their working and quick
functioning within the firms (Akerkar, 2019).
How Artificial Intelligence in ASDA is used as a business tool and how
effective it is
Artificial intelligence in ASDA is used as a business tool because it has proved as an
effective tool for the company. This is because ASDA is benefited in predicting the market shifts
and also the customer interest in this fluctuating era of demands. AI has processed the billion of
data points and also uses the past data to interpret the future outcomes for ASDA. It helps in the
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high level of accuracy and allows ASDA to make more strategic decisions. It has saved a lot of
time and money of the firm by simply automating the tasks and processes. It has increased the
productivity of the firm with operational efficiencies and cognitive technologies as well.
Company is also seeking to introduce the data mining and electronic point of sale system and
installing it in each store (Bousoula, 2022).
CONCLUSION
It is concluded that digital business and new technology is an important concept to learn
and study so that its applications can be applied in the real world organizations. This is because it
is necessary for the company to adopt digital transformation by adopting new technology for
better working of the company. The reason being is that now a days it is impossible for the
businesses to survive without using the emerging technology for their growth and development
in the market place. Therefore, it is essential to examine the importance of Artificial Intelligence.
It is necessary to determine the development of Artificial Intelligence. It is significant to describe
and use of the technology used in the Artificial Intelligence. It is crucial to assess the
technological platforms and software used in Artificial Intelligence. It is vital to evaluate the type
of business and organisation that uses the Artificial Intelligence. It is imperative to analyse that
how Artificial Intelligence is used as a business tool and its effectiveness as well. Hence, the
above discussion covers all such areas in order to better understand the concept of artificial
intelligence as digital business and new technology.
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References
Books and Journals
Akerkar, R., 2019. Artificial intelligence for business. Springer.
Bousoula, A., 2022. Modeling and Improving the Distribution Processes of a Greek Supermarket
Company utilizing DMAEV Methodology and Digital Transformation.
Dick, S., 2019. Artificial intelligence.
Gangjee, D.S., 2019. Eye, Robot: Artificial Intelligence and Trade Mark Registers. Forthcoming
in N. Bruun, G. Dinwoodie, M. Levin & A. Ohly (eds.), Transition and Coherence in
Intellectual Property Law,(Cambridge University Press, 2020).
Goralski, M.A. and Tan, T.K., 2020. Artificial intelligence and sustainable development. The
International Journal of Management Education, 18(1), p.100330.
Haenlein, M. and Kaplan, A., 2019. A brief history of artificial intelligence: On the past, present,
and future of artificial intelligence. California management review, 61(4), pp.5-14.
Jackson, P.C., 2019. Introduction to artificial intelligence. Courier Dover Publications.
Jarek, K. and Mazurek, G., 2019. Marketing and Artificial Intelligence. Central European
Business Review, 8(2).
Jordan, M.I., 2019. Artificial intelligence—the revolution hasn’t happened yet.
Shaw, J., Rudzicz, F., Jamieson, T. and Goldfarb, A., 2019. Artificial intelligence and the
implementation challenge. Journal of medical Internet research, 21(7), p.e13659.
Shi, Z., 2019. Advanced artificial intelligence (Vol. 4). World Scientific.
Taulli, T. and Oni, M., 2019. Artificial intelligence basics (p. 9). Berkeley: Apress.
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