This report provides an in-depth analysis of the application of Artificial Intelligence (AI) within the e-commerce sector, with a specific focus on eBay Australia. It begins with an executive summary and table of contents, followed by an introduction that highlights the growing importance of AI in modern e-commerce, particularly in enhancing customer experiences and streamlining operations. The report then delves into eBay Australia's current operations, emphasizing its use of machine learning and AI technologies to connect buyers and sellers. It explores the significance of AI for eBay's survival, addressing the evolving customer expectations and the need for strategic AI implementation. The discussion encompasses the impact of AI on various aspects, including customer experience, search systems, and optimizing sales. The report also examines specific AI applications like 'Image Search' and 'Find it on eBay,' driven by machine learning, and their role in enhancing user experiences. Furthermore, it analyzes the potential ways eBay utilizes AI, such as Platform as a Service (PaaS), advertisement engines, and augmented reality. The report concludes by summarizing the key findings and providing a list of references.
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