Exploring AI's Role in E-commerce: ISIT938 Individual Assignment

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ISIT938 E-BUSINESS
TECHNOLOGIES
INDIVIDUAL ASSIGNMENT

TABLE OF CONTENT
• Introduction
• Areas of Artificial intelligence
• About Artificial Intelligence
• Methods of using Artificial Intelligence in e-commerce
• Business opportunities with the use of Artificial Intelligence model
• Conclusion
• References

INTRODUCTION
• Artificial intelligence is used in majority of the business
enterprises now days as it is very beneficial for the growth of
the business.
• In this presentation there is the discussion in regards with the
artificial intelligence and its use in e-commerce.
• There are different methods related with artificial intelligence
through which artificial intelligence could be used in the e-
commerce industry and all such methods will be explained in
this presentation.

AREAS OF ARTIFICIAL INTELLIGENCE

ARTIFICIAL INTELLIGENCE
Artificial intelligence is considered as the
development and theory of computer system having
ability to do tasks with the help of human
intelligence like speech recognition, visual
perception etc.
It is also known as machine intelligence where
computer start acting like human beings and
perform various tasks.
It makes inclusion of various applications like
robotics and software simulations.

METHODS TO USE ARTIFICIAL
INTELLIGENCE IN E-COMMERCE
Customer
centric
search
Retargetin
g of target
customers
Developm
ent of new
personalis
ation level
Assistance
of chat
bots
Effective
operations
in store
managem
ent
Integration
of
ecosystem

CUSTOMER-CENTRIC APPROACH
• Customer centric is being done to attract new customers by
making use of artificial intelligence and machine learning.
• The models which are there on the basis of AI could be trained
as per the custom training which supports users in showing and
understanding results as per the customer’s preference.
• This model can be utilised in integration with the models which
exists already like travel, color, wedding, food etc.

RETARGETING OF TARGET CUSTOMERS
• With the support of artificial intelligence techniques, more customers can get
attracted towards the organisation by targeting a specific segment.
• This thing channelise the sales team’s efforts so that focus could be there on
market’s specific part, particular sex and age group.
• This will also support the company to manage effectively and efficiently.

CREATION OF PERSONALISATION LEVEL
• Personalization has been an answer to different marketing issues
faced by e-commerce industry over the years.
• It now also forms a core opponent for the Artificial Intelligence models
.
• Personalized attention to customer needs helps the companies to
forecast customer behavior and needs.
• It helps in penetration into a fast growing sectors such as E-
commerce, which otherwise be a difficult task.

CHAT BOTS
• Main characteristic of an AI would be to make interactions
between a human and a machine more interactive and
personalized.
• The needs of customers are changing and evolving on a
continuously basis and companies need to consider this to
survive and grow.
• One example would be development of Chatbots, which can
provide assistance to customers on various platforms.

STORE MANAGEMENT
• Store functioning and management can be managed better
with the incorporations of AI into the business models.
• Store management requires incurring high costs and thus AI
can help in automation of tasks and thus reducing
operational costs.
• AI-based robots will also increase the efficiency of tasks to a
great extent.

INTEGRATION WITH ECO-SYSTEM
• Models of AI can be utilised to make integration of the entire
eco-system with the use incorporated models which will
connect different platforms such as social media,
entertainment portals, shopping portals to know about
experience and preferences of customers.
• This will support AI and machine learning models to have
more data at the disposal end.