Event Planning Report: AI-Powered Food Delivery App Launch Event

This report details the planning and execution of a product launch event for a food delivery app incorporating artificial intelligence features. The report begins with an introduction outlining the event's purpose: to introduce a food delivery app that utilizes AI to recommend food items based on customer preferences and budget, addressing the common issue of online food ordering confusion. It then covers event research, including exploratory research, data collection via questionnaires, and the identification of the target market as digitally-inclined individuals with purchasing power. A feasibility study examines technical, economic, legal, and operational aspects. The financial section discusses budget allocation, revenue generation, and the primary financial goal of the event. The planning process is described, from setting objectives to event design, advertising, implementation, and evaluation. Potential pitfalls, such as expense management and customer attendance, are identified, along with proposed solutions like cost reduction and improved customer interaction. The report also includes proposed event details, emphasizing technology and customer facilities, along with personal views on the event's success and areas for future improvement. The conclusion highlights the importance of thorough planning and execution, referencing key aspects like event research, feasibility, finance, and potential pitfalls, to ensure a successful event. References to books and journals are provided.

Artificial
Intelligence

Table of Contents
• Introduction
• Event Research
• Feasibility Study
• Finance and Budget
• Planning Process
• Potential Pitfalls
• Solutions
• Proposed event details
• Personal Views
• Conclusion
• References

Introduction
Planning and delivering the event is all about
the product and service launching event based
on the food delivery app which is using the
artificial intelligence feature. This feature
helps the customers in recommending the
food item according to the current taste and
budget of the customer saving time and
energy. This feature is resolving the current
issue of today's generation of getting confused
while ordering some food online. The
following presentation is all about event
research, feasibility study, finance and budget,
planning process, potential pitfalls, solutions,
proposed event details, personal views and
confusion.

Event research
Event research includes the type of research undertaken
along with the methods used and target market along
with the way of reaching the target market. Type of
research undertaken is the exploratory research of all
the steps in the event management process with proper
investigation from budgeting to audiences. Methods
used to conduct the research are in the form of Data
collection methods of questionnaires and surveys which
are the primary research method. Target market chosen
after analyzing the data are the people who have the
lifestyle of digitalization and having a good purchasing
power and interest in the online ordering of food. Target
market can be reached out by advertising and promotion
either traditional or online marketing (Sahidi, 2020).

Feasibility study
Feasibility study includes the concept of feasibility
study along with its importance and the feasibility
work undertaken in the product launch event.
Technical feasibility was undertaken so that it can
better analyze what technical resources are used
in the event. Economic feasibility and legal
feasibility are also undertaken along with the
operational feasibility. All these studies are done
to better analyze the minimum and maximum
resources and how it can be utilized in an efficient
manner for the succession of the event (Harris
and Schlenker, 2018).

Finance and budget
Finance and budgets includes the importance of
financial management in event planning and
estimation of cost to run the event along with the
amount of revenue that can be generated and
primary aim of the event from a financial
perspective. In which the estimation of cost to run
the event includes the expenses of 10% to 20% of
the total budget. Amount of revenue that can be
generated is approximately 30% more of the total
expenses. Primary aim of the event from a financial
perspective is the revenue generating aim because
the food delivery app is a profit making organization
(Ziyadin, Koryagina, Grigoryan and Ismail, 2019).

Planning process
Planning process of the product launch event of a
food delivery app using artificial intelligence
features contains stages such as initially the
objectives are set and analyzed the needs of the
customers. Then the event is designed which
includes the presentation and flow of the event.
Then the advertisement of the event is done so
that the values can be created. Finally, the
implementation of the event along with the
evaluation to measure the succession or failure in
terms of profit and loss (Cain, Orlowski and
Kitterlin-Lynch, 2021).

Potential pitfalls
Pitfalls analyzed at the time of conducting of
the product launch event were the expenses
and attending the customers. These two things
are majorly a pitfall and it is not operated in a
potential manner. This is because while
planning about the expenses and attending the
customers it was not done in a proper way and
therefore these two activities are mismanaged
(Mair and Weber, 2019).

Solutions
Solutions of these mismanagement activities of
expenses and attending the customers are that
expenses can be controlled by reducing the
things which are not at all required in the event
but then too it is used without any reason and
moreover attendance of the customers can be
improved by greeting them at the time of
entrance and leaving as well because this can
create a good impression towards the
customers (Faeni and Faeni, 2018).

Proposed event details
Event details include the proper presentation
about the food delivery app along with the
explanation of using the artificial intelligence
feature and how it can benefit the customers
which is the free of cost feature. Event is
technology based and therefore technical
resources are properly placed along with the
facilities provided to the customers while
attending the event. Hosting activity was taken
care of so that everything can be visible and
audible to the customers so that they can be
attentive towards the content (Kolb, 2021).

Personal views
My personal views regarding the
whole event management are that
everything was not perfect as
discussed in the potential pitfalls
section but yet the event got success
and the imperfect things can get
improve next time by focusing all
those things which has created
problem in the event as discussed in
the solution section so that the next
time it can be perfect.

Conclusion
It is concluded that managing the event helps the
business in generating sales and revenues if the event
is planned and implemented as per the expectations
of the customers and therefore it is important to
analyze the event research and feasibility study along
with the finance and budget and planning process. It
is essential to examine the potential pitfalls and
solutions along with the proposed event details and
personal views. hence this presentation covers all
such areas in order to better understand the concept
of planning and delivering the event.