Research Project: AI's Impact on Solotech Inc. Growth and Production

This research project investigates the influence of Artificial Intelligence (AI) on the growth and production of Solotech Inc., a company specializing in audio, lighting, video, and rigging systems. The study explores the significance of AI in modern business, emphasizing its role in improving operations, reducing workload, and enhancing competitiveness. The report includes background information on Solotech Inc., research aims, objectives, and questions. A key component is the analysis of survey data collected from 30 respondents, which reveals insights into the benefits of digital tools, awareness of AI, the importance of business intelligence, and the impact of AI on various aspects of the company's operations, including e-commerce and customer experience. The findings suggest that AI is widely perceived as beneficial for Solotech Inc.'s growth, production, and overall efficiency, with the majority of respondents agreeing on its positive impact and potential for further improvements.

RESEARCH
PROJECT

TITLE:
To ascertain the influence of Artificial Intelligence on the growth and production of an
organisation. A case study on Solotech Inc.
CHAPTER 1: INTRODUCTION
Overview of the Research
Artificial Intelligence is considered as an area of computer science which emphasizes the
creation of intelligent machines that works and react like humans. Artificial intelligence is
considered as an important part of the technology industry, it is a branch of computer science
which aims and develops intelligent machines (Camps-Mur, Garcia-Saavedra and Serrano,
2013). The major purpose of each small and large business firms, is to increasing their sales and
revenue through developing their operations and functions. Organisations are widely concern on
adopting new and advance technology within the work place in respect to reducing the extra
workload and human efforts. This create value in attaining high growth and success through
attaining competitive position within the market place. In the modern business scenario, digital
implement and technologies performs vast role in heighten the growth or firm through
improvising the operations and production of firm. In the modern era it is also essential for each
small as well as large business enterprises is to adopt advancement in their functions and
operations in order to reaching at high competitive edge. It is advantageous for business
enterprises to sustain effective position within market through providing competition to their
rivals. Artificial intelligence ensures to improve existing goods and services through enabling the
automation of different tasks. Artificial intelligence has a huge influence on the economy
through offering new or general purpose like method of invention which can reshape the nature
of innovation process and the organisations of research and development. Artificial intelligence
is an effective process which is widely applied by organisations as to improvising their
production functions and operations, this is beneficial for an organisation to enhance their
customers base through offering variety and innovative products and services (Cimler and et. al.,
2015). Solotech Inc. is the selected organisation for this particular research report, the company
is engaging in renting and selling audio, lighting, video and rigging systems. The major focused
area of firm is to developing their operations and functions within the market place through
increasing the quality and standard of products and services.
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Background of the Research
In the world full of digitalisation, human life is very much based on the digital
equipment’s as digital technologies are effective in making humans life more easy and
comfortable. Artificial Intelligence refers as the most important part of digital technologies
which plays crucial role in management of organisational operations through applying new and
advance technologies within the work place (Curry, 2011). Solotech Inc. is a company which
offers solutions in the area of broadcasting, radio and monitoring, retail business, educational
institutes, corporate events or projects, festivals, government museum and exhibitions, emerging
music’s, hotels, restaurants, clubs, casino, health and medicine, sporting events, TV and film,
Circuses, theatres etc. The prior objective of each business organisation is to expanding their
business operations through developing new and innovative products and services at market
place as to satisfying the needs and wants of people who are willing to taking benefits of offered
products and services of firm within the market area. The company was founded in the year of
1977. The specialization of company is in audio, lighting, video and control system. Artificial
intelligence is effective for each kind of business as it create value in reducing the workforce of
firm through implementing innovation within the work place. This method is significantly
applied by organisations as to reduce human efforts and developing their production operations
by establishing new and advance technology within the work place.
Significance of the Research
This part of research emphasizes on determining the purpose of conducting an
investigation work as a research is effective in developing the knowledge base of learner by
gathering data and information through various sources. The present research is based on the
influence of Artificial Intelligence on the developing growth and production of an organisation.
This consist to be a wide area of study which helps in enhancing the knowledge base on people
in the area of artificial intelligence. The present study helps the researcher in attempting their
future objectives in appropriate manner (Gál and et. al., 2014). The major reason behind
conducting a research is to overcome with the issue of the previous research or analyse a new
area in systematic manner as to gaining appropriate information in regards to the specified area
of study. A research procedure helps an individual in enhancing the ability of finding data and
information in relates to a particular issue. In a research project a particular research issue is
discussed as to reaching at valid and reliable outcome of the work.
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Research Aim
Research aim is considered as an important predetermined statement, which represents
the overall purpose of the study. A research aim needs to be clear and concise in nature as this
section is effective in providing a systematic way to the researcher to implement all research
activities in effective manner (Gumbo and et. al., 2012). A research aim reflects the expectation
and aspirations of the selected area of study. The important aim of this specific research is “To
ascertain the influence of Artificial Intelligence on the growth and production of an
organisation”. A case study on Solotech Inc.
Research Objectives
This is additionally an another fundamental piece of research work which is
interconnected with the point of research. This segment is suitable in giving a correct method to
specialist to execute all exercises of research in deliberate way. Research objectives are
accessible as little explanation which are successful in discovering the final products and result.
The significant goals of research are portrayed as under:
 To analyse the importance of digital tools within small or medium size business.
 To articulate the concept of artificial intelligence and its effectiveness in the growth and
development of organisational activities.
 To determine the impact of Artificial Intelligence on the growth and production of
Solotech Inc.
 To identify various measures which are adopted by Solotech Inc. as to increasing their
profitability.
Research Questions
This can be resolved as the noteworthy piece of research work, which gives an
unmistakable heading to actualize the session of writing survey in powerful way (MayJing and
et. al., 2014). In this segment information must be assembled through breaking down the feeling
of different writers and essayists. The real issues of the research are related as underneath:
 What are the importance of digital tools within small or medium size business?
 What is the concept of artificial intelligence and its effectiveness in the growth and
development of organisational activities?
 What is the impact of Artificial Intelligence on the growth and production of Solotech in?
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 What are the various measures which are adopted by Solotech Inc. as to increasing their
profitability?
Time scale
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9
Introduction
Literature review
Research
methodology
Data collection,
Analysis &
Interpretation
Conclusion
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CHAPTER 2: LITERATURE REVIEW
Importance of digital tools within small or medium size business.
Digitalisation has become an important requirement in current internet-driven era. With
the research of more than 3 billion internet customer at national level, one would have observed
that developing a website is essential for the any companies. They want to become more
successful, growing consistently and generating maximum revenue during the time. Likewise,
most of the small and medium size company is thinks that online mode is out of their reached,
because of their high cost or charges. Digital marketing is considered as one of the effective
requirement which has increasing maximum people toward them. A digital marketing is an
effective campaign uses the internet to reach as one of the reliable brand’s target market. Most of
the research need to simply use marketing campaign to increase their outreach customer closer
with the use of internet. Some common importance is mentioned underneath:
Cost effective: Digital tools are responsible for generating maximum ROI in comparison to
traditional marketing. However, there is no any need of long-standing commitment. Because of
this they are more effective or economical to be use by various people.
Brings people closer to the audience: Digital tools are more effective in terms of connecting
people with the valuable audience. They can interact with the customer or any other organisation
by the help of social media sources.
Results-or lack thereof- it can be seen almost quickly: This seems to be more closely related with
another important pillar of digital tools. The outcomes of digital tools used to measure within an
hours and sometimes even after it has been launched.
Concept of artificial intelligence and its effectiveness in growth & development of an
organisational activity.
AI is said to be one of the crucial areas under digital technology which assign the
company in providing more appropriate and quick results in faster time. It is majorly focus on
creation of intelligent machines that works and react such as human being. This seems to be
simulation of human action that are regulated by the help of computer system. It has been found
that machines become an important concern for the company, mental facilities once required to
be more vital in getting reliable outcomes in future period of time. Some of the vital activity
those are related with the artificial intelligence are designed for certain aspects such as, speech
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recognition and learning. Computers used to make proper ability to mimic or duplicate all the
operations that a normal human brain can perform. Artificial intelligence is the proper study of
how to implement computers do things an individual can do better at or would be more
effectively done in reliable manner. They could be more extend what they do to nationwide in
proper amount of information to be taken into account. It will assist in controlling all the
mistakes those are arises in the department.
Some of the common activities that used to determine an organisational effectiveness.
Such as: Determine and make procurement of different resources needed for effective production
of different for the proper manufacturing process. Efficient utilisation of resources to get more
valuable outcomes in near future time. Scanning the environment, determining appropriate
factors which would make impacts on an organisation.
Impact of Artificial intelligence on growth and production of Solotech inc.
It seems to be reasonable to make conclusion of all fears and aspects those are related
with artificial intelligence and automation that are understandable for the company. This seems
to be more changes that have been made to reduce certain job, but it has been always develop in
more than a process. It is more appropriate in delivering effective technologies from new
collaborations. They are creating new earning streams from overall data generation. Some of the
implication are related with use of technology would results in resolving human jobs at risk and
overcome employment in effective manner. Through, increasing proper demand for labour in
respect to small and medium industries that are arises because of digital automation. Specific
kind of invention in cars and automatic looms is having long term impacts that have valuable
implication on increasing growth by the help of using artificial intelligence. The impacts on Al
technology on business is projected to enhance labour productivity with almost 40% and
considered people is more efficiently through using their time to get rid of all issues those are
related with the SMS. It has been found that digitalisation will surely help the small business to
growth the living standards and make future planning in order to attain future target for the
company. It is a new factors of production and have the potential that implement new sources of
future growth, changing work environment and reinforcing all the specific role that are done by
the people in making certain contribution in growth and future sustainability in the business.
Artificial intelligence has positive as well as negative impact over the growth and
production of business, thus the emergence of artificial intelligence is cost consuming in nature
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as the execution of technologies needs high cost and affects the overall growth and success of
business. The company Solotech Inc. is a leading medium size business which is concern over
implementing artificial intelligence in their operations for the purpose of increasing the
production and functions of firm, thus the use of digitalisation is more effective in nature. As the
company operates at lower level so, it is quite important for Solotech Inc. to manage appropriate
flow of funds and capital for the implementation of artificial intelligence in their production
process to attain profitability and growth. It is also essential for the firm to hire experienced
people at work place for the purpose of effectively operating business functions through use of
artificial intelligence.
Various measure that are adopted through Solotech Inc. As to increase their profitability
Organisation that enable Artificial intelligence (AI) at small and medium level that are
increasing internal efficiency and making more informed decision. Likewise, certain issues used
to remain for those are not deploying AI as per their mentioned capacity. Solotech Inc that are
operating in areas of digital technology. They need to make use of various electronic aspects
which would assist them in attaining more effective outcomes in coming future time. It is going
to the taken into account that most of the businesses are done within in the range of the company.
there is still be a huge gap among research based on Artificial intelligence. It is crucial for them
to align with all their basic requirement that are useful for them in transforming future resources
in order to get more reliable outcomes in future. In order to measure the business success of
artificial intelligence which is a complex impact. These decisions made are helpful for the labour
of cost saving areas and to analyse them accordingly. Other implementation is need to be helpful
for the department in respect to get better results through proper utilisation of resources from
Solotech Inc.
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CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is a basic procedure for assessing information and data that are
required for the research work. This report contains the study about the importance of artificial
intelligence on the growth and development of business enterprises (Khan and et. al., 2012). The
researcher receives different methods and approach for directing the investigation in a successful
way, it is the duty of an investigator to assess the suitability, feasibility and accessibility of the
resources which are used by them for run the investigation into proper direction. According to
the research report it is mainly presumed that targets and points can be accomplished when the
analysed data and information must be determined and evaluated in an efficient way (Dhar,
2015). Research methodology is a systematic and theoretical analysis of methods which are
applied to a specific field of study. Some vital techniques are utilized for gathering suitable
information and data are described as below:
Type of Investigation
It is required for an investigator to analyse the kind of research; the examination is either
qualitative or quantitative in nature. Qualitative techniques are depending on the information
which is gathered by the researcher in qualitative means. The research is known as quantitative
in nature when it is based on the numeric information and figures. The present research is
managing the adequacy of preparing and advancement session in enhancing execution of
workers. In this present research report qualitative research techniques have been taken into
appropriate action as to drawing valid and reliable outcome.
Research Design
It can be determined as the blue print of research work and give a legitimate framework
of work. It is the way of gathering, measuring and assembling information or data (Leroy and et.
al., 2011). This is classified among different types such as descriptive, exploratory and
experimental research design. The present investigation depends on descriptive research design
as it is effective in analysing the data which are gathered through qualitative means. This
provides a systematic direction to reach at the end goal of the research work. Research design
provides methods and procedures which is used to collect and analyse measures of specified
variables in a specific problem research.
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Research Philosophy
This area helps the researcher in giving information and data through analysing the
opinion of various authors and writers. In this section of research interpretivism and positivism
research philosophy must be taken by investigators so as to complete research in appropriate
way. In this present research project Interpretivism theory must be made into appropriate move
in light of the fact that in this qualitative methods for information and data must be assembled
through applying different instruments and systems. This philosophy is a belief which states the
way by which data is gathered, analysed and used. By using this philosophy investigator is
enable to assemble and analyse important material information.
Research Approach
The major activities of the research are relying upon different methodologies that are
utilized by the researcher for better running of their task (Mahalle and et. al, 2013). Inductive and
deductive methodologies are utilized to by the researcher as to completion of the research in
desired period of time. Also, these are sub divided into two elements such as qualitative or
quantitative research approach. Hence qualitative approach depends on the nature of information
and quantitative depends on the amount of gathered information and data. In the present research
work inductive research approach has been taken into proper action as to attaining valid and
reliable outcome. This approach is considered as a plan which includes various steps of
assumptions to the methods of data collection, analysis and interpretation.
Data collection
All the outcomes and results depend on the gathered information that acquired through
different sources. Two major methods for information accumulation needs to made into proper
action by the investigator for gathering appropriate and relevant information for run the
investigation into a proper way, such as primary as well as secondary source of data collection.
There are different systems accessible for gathering essential information, for example,
overview, talk with, up close and personal connection and optional information must be gathered
through diaries, books, articles and web. For coming to at the suitable outcome specialist needs
to accumulate significant and fitting information and data (Middleton and Bryne, 2011). There
are different ways by research gather primary data such as survey, interview, face to face
interaction and secondary information has been gathered through journals, books, articles and
internet. In the research work both the tools are applied by researcher as on the basis of
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questionnaire primary data is gathered, thus questionnaire is the best possible source of
accumulation of primary information and this is most effective in accumulation of fact-ful
information that drawing the suitable outcome. on the other side the section of literature review
is based on the secondary source of data collection.
Data Sampling
This includes on selecting the sample that replicates from the original population and
public. This can be considered as probabilistic or non-probabilistic in nature which depends on
appropriateness of research work. The present research depends on purposive sampling
technique as it is connected by researcher in regard to accomplishing legitimate outcome and
result in in desired time frame (Osseiran and et. al., 2014). For this specific research sample size
of 40 respondents are utilizing as a to reaching at significant outcome. In this investigation,
random sampling method is used when sampling population is large and requirement of
respondents is less.
Ethical Consideration
It is crucial for researcher to conduct a research project without facing any kind of issues
and conflicts. For the overall research work the investigator is responsible for each and every
activity of the research. The actual purpose of this research is to assembled relevant information
and data from different sources. The specialist should have remembered that the information and
data which is gathered from different sources are not influence the sentiment and feelings of
individuals. Private and classified data won't be utilized as a part of wrong way. Ethical
consideration is portrayed as the real fundamental component for leading an investigation in a
proper way. It is required for analyst to taking consideration of all respondents who are engaged
in the process of data collection. The researcher should keep individual information and data
more private since it might cause issue for a person. investigator ought not make any individual
inquiry in regards to their personal life. Researcher needs to manage time and cost as to
completion of the work in appropriate manner.
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