Analyzing AI's Impact on Business: A Unilever Case Study Project

This project investigates the impact of Artificial Intelligence (AI) on business management, using Unilever as a case study. It aims to understand the benefits, evaluate the role of AI in improving management practices, and identify the challenges associated with its implementation. The project utilizes secondary sources to explore AI applications in business, highlighting its potential to streamline processes, personalize management, and improve employee administration. However, it also acknowledges barriers such as lack of traceability and cybersecurity threats. The timeline outlines the project's phases, from selecting the area of investigation to data analysis and final submission, ultimately aiming to provide insights into the effective adoption of AI across industries. Desklib provides access to this project and many other resources for students.

Project
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Contents
INTRODUCTION...........................................................................................................................3
Research Aim...................................................................................................................................3
Research Objectives.........................................................................................................................3
Research Questions..........................................................................................................................3
Literature Review.............................................................................................................................3
AI application in business......................................................................................................3
Advantages of AI in business management............................................................................3
Effective AI implementation barriers.....................................................................................4
Timeline..................................................................................................................................4
CONCLUSION................................................................................................................................5
REFRENCES...................................................................................................................................5
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INTRODUCTION
Artificial Intelligence is emerging as commonly adopted digital technology as it supports
the company in improving every functional area. This project focuses at the usage of AI
technology in business management and the selected company is consumer goods manufacturer
Unilever. The aim, objective, secondary sources, research methodology and timeline will be
included in this proposal.
Research Aim
To examine the impact of AI technology on business management. A case study on
Unilever.
Research Objectives
 To understand the benefits of AI in businesses. A case study in Unilever.
 To evaluate the role of AI in improving business management. A case study on Unilever.
 To investigate challenges of using AI in business management. A case study on Unilever.
Research Questions
 What are the benefits of AI in businesses?
 What is the role of AI in improving business management?
 What era the challenges of using AI in business management?
Literature Review
AI application in business
As per the views of Uzialko (2022) there are various applications of Artificial
Intelligence which improve organizational performance. Employment processes can be
streamlined with the help of Artificial Intelligence and average business data can also be gained
with the help of Artificial Intelligence. Finally AI can also introduce digital technology in
physical world to support business management (How Artificial Intelligence Will Transform
Businesses, 2022).
Advantages of AI in business management
According to Paknad (2022) the development of AI will help the company enhance
management practices. The data driver management supported by AI will help business
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personalize business management and offer consumers better services. In addition to this, AI can
also be used by businesses to better administer employees and process which improved
management (How Will AI Help Good Managers Be Great?, 2022).
Effective AI implementation barriers
As per the views of McKeown (2021) there are various factors associated with
implementing Artificial Intelligence which have negative impact on the company. This includes
the lack of traceability along with cyber security threats associated with AI (What Are the Risks
of Artificial Intelligence?, 2021).
Timeline
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CONCLUSION
From the above discussion it is determined that the recent rise in usage of artificial
intelligence in business activities as it provides various advantages. Investigating the impact of
artificial intelligence on business management will help uncover the possible uses and threats
introduced by artificial intelligence so that this technology is effectively adopted across
industries.
REFRENCES
Online
How Artificial Intelligence Will Transform Businesses, 2022. [Online] Available through
<https://www.workboard.com/blog/artificial-intelligence.php>
How Will AI Help Good Managers Be Great?, 2022.[Online] Available through
<https://www.businessnewsdaily.com/9402-artificial-intelligence-business-trends.html>
What Are the Risks of Artificial Intelligence?, 2021.[Online] Available through
<https://www.auditboard.com/blog/what-are-risks-artificial-intelligence/>
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