Exploring AI Innovations: Neuralink and Ford's Technological Impact

This homework assignment provides a summary and analysis of two significant AI-driven innovations: Neuralink and Ford's pre-collision assist. The Neuralink section focuses on the neurotechnology company founded by Elon Musk, detailing its goal of creating a direct brain-computer interface using implanted electrodes. The assignment explains how Neuralink aims to connect human brains with computers, potentially treating brain diseases and improving human-computer interaction. The second part of the assignment examines Ford's pre-collision assist with pedestrian detection, describing the technology's use of radar sensors to prevent accidents. The assignment highlights the benefits of this technology, including enhanced safety and improved company goodwill. Both sections include the authors' insights on the innovation's importance and relevance to the course, along with the links to the sources and references.

Week X
Topic A
Title:
A title/headline for your topic
The Potential Benefits of Neuralink May Lie in Science Fiction
Link:
Link(s) to the source(s) for your
topic
https://interestingengineering.com/could-neuralink-lead-to-
the-technological-singularity
Summary/Precis:
In your own words
This is an innovation in the field of medical wherein the
neuralink is prepared. This neuralink is a neurotechnology
company which specialises in building the tool that link the
human brains directly with the computers without any need of
physical connection. This company is being formulated by Elon
Musk who is trying to create new way of interfacing with
technology. This project began in 2016 and has created many
different types of advancement. The major inspiration behind
this company was the science fiction maned Neutral Lace
(Kulshreshth, Anand and Lakanpal, 2019).
This neurlink will work by implanting the electrodes into the
brain of patient. The major reason behind this is that when the
human brain is linked with computers with help of electrodes
then there is no need of using the physical connectors. Every
brain computer interface (BCI) will likely to be more than a way
to control all the services which are streaming at time of use.
Under the concept of electrodes, the module is places outside
the person’s head wirelessly and then information from the
thin flexible electrodes is being transferred which are
embedded in brain. This includes 3072 electrodes per array
that are distributed across the 96 thread where each of it is 4
to 6 μm of width. As described by Musk this system is like Fitbit
in the skull with tiny wires. Furthermore, these threads would
be embedded with help of robotic apparatus that have the
intention of avoiding the blood vessels which are damaging
others.
Why I found this interesting:
In your own words
This innovation was interesting as this assisted in effective
integration of the brain with the computers without any
physical connection. This is particularly interesting as this will
assist the person in getting cured in effective and efficient
manner. Many a times the people are suffering from many
brain diseases and for this the present innovation is very
effective. The major reason for this is that the patient will be
attached with the computers without any of the use of wires
and other attachment. Rather it will get connected with the
help of electrodes and directly with the brain.
How this links to the course:
In your own words
This topic is related much to the course as this includes the
latest innovation and this is a good innovation in the medical
field. Further this is assistive as this article helped to a great
extent in dealing with the patient and trying to improve their
health by attaching electrodes. Thus, this led to a good

innovation which is assistive in dealing with the company
developing in more effective manner. Hence, this includes the
complete innovation and trying to help people in getting better
treatment (Koroshetz, Ward and Grady, 2020).
Topic B
Title:
A title/headline for your topic
Ford innovation
Link:
Link(s) to the source(s) for your
topic
https://solutionford.com/en/ford-innovation/
Summary/Precis:
In your own words
The present innovation is based on the company Ford wherein
they brought the facility of Pre- collision assist with pedestrian
detection. This is a feature implanted in Ford cars which
includes a radar sensor which is located at the front of the car.
This is placed in front of the vehicle as this help in preventing
various types of accident. As any person will be near the
vehicle the sensor will blow the siren and the driver will know
that a person is near the car. Hence, with this siren the driver
will manage the speed of the car and this will assist in avoiding
the accidents (McCarthy and et.al, 2018).
Furthermore, this is a technology which is assistive for
company as this will reduce the chances of accident and will
assist the company in improving its goodwill. The major reason
for this is that when the company is innovating continuously in
the business and their product and services then this assist the
company in increasing its goodwill. The major reason for this is
that when the company will employ good and effective
innovation then this will provide a competitive advantage and
position in the highly competitive market.
Why I found this interesting:
In your own words
This is an interesting innovation in the automobile industry.
The major reason for this is that when the company is
providing such a good feature in their car then they have a
competitive position in the market. Thus, this will attract more
of the consumers and the business will flourish. Further the
major reason for this innovation to be interesting is that when
the company provides a feature which is in interest of the
society then this will create a good impact over image of
company. The major reason for this is that the company is
taking care of society and the people living in the society. Thus,
this will grab the attention of the consumer and the members
of society and as a result of this the company will flourish. In
addition to this another major reason for the present
innovation to be interesting is that this technology can assist
the person in reducing the accident and take care at time when
there is any problem or any person is near the vehicle. Further
another major interesting fact about this innovation is that this
is an innovation which is done in order to protect the life of a
person and not with the intention of earning profits. Further
this innovation was also interesting as with help of this the
accidents have decreased and this has improved the level of

society and the company as well.
How this links to the course:
In your own words
the current innovation is related with the course as this is a
very good innovation and this is for the benefit of the company
and the people as well. The major reason for this is that the
innovation majorly focuses over the benefit of the society as a
whole and this is good for the image of the company. In
addition to this another major reason is that this is an
innovation in which the company has not thought about their
growth, profit or development (de Jong, 2017). Rather the
company has majorly focused over the working and protection
of the society and the people living in the society. In addition to
this the company also made use of the pre- collision assist with
pedestrian detection in order to protect the people walking on
the road and try to protect these people from the vehicles over
road and especially the rash drivers.

REFERENCES
Books and journals
de Jong, E., 2017. Ford Service Innovation: Appropriately growing towards designing services.
Koroshetz, W.J., Ward, J. and Grady, C., 2020. NeuroEthics and the BRAIN Initiative: Where Are We?
Where Are We Going?. AJOB neuroscience. 11(3). pp.140-147.
Kulshreshth, A., Anand, A. and Lakanpal, A., 2019, October. Neuralink-An Elon Musk Start-up Achieve
symbiosis with Artificial Intelligence. In 2019 International Conference on Computing,
Communication, and Intelligent Systems (ICCCIS) (pp. 105-109). IEEE.
McCarthy, C., and et.al, 2018. Accelerating Innovation Through Coopetition. Nursing administration
quarterly. 42(1). pp.26-34.