AIB Chatbots Proposal: Revolutionizing Telecom Marketing with AI

This report proposes the use of AIB Chatbots to revolutionize marketing and customer service within the telecommunications industry. It highlights the challenges businesses face in reaching customers through traditional channels and positions chatbots as an innovative solution. The report details how chatbots, powered by AI, can automate customer communication, improve response times, and handle routine inquiries, freeing up employees for more complex tasks. It emphasizes the cost-saving benefits of chatbots, their 24/7 availability, and their ability to serve as an additional marketing channel. The primary target for AIB Chatbots is telecom companies, with the goal of enhancing customer engagement, providing a familiar interface, offering effective feedback, decreasing bounce rates, and ultimately improving customer relationships through trade shows, email marketing, events, and strategic partnerships.

Running Head: MARKETING 0
THE FUTURE OF WORK IN
THE DIGITAL AGE

MARKETING 1
Proposal for Chat Bots
With advent of digital technologies and innovations, every business owner is founding
various challenges to reach to both older and new customers. New technologies are coming in
the way and cutting up the roots of old ways for communication. For instance, rise of social
media and messaging apps have impacted negatively on the email channel as considering
HubSpot research, 55% of customers prefer to communicate with a business using messaging
applications. Hence, it raises the question that how to reach with old customers and engage
new ones effectively.
This presents one of the most innovative solutions in today’s communication pattern and that
is chatbots. It can be called as a service backed by algorithms of artificial intelligence and
sometimes rules. It allows users to interact with chatbots through a chat interface, just
identical to how an individual talk to a real person. Chatbots can be adopted by a business for
varieties of purposes and in consideration with consumer interaction, company can sell any
sorts of goods or offer varieties of services to its clients and customers. For example, Chabot
in Skyscanner helps to sell their flights and engage with their customers. This removes
manual research that waste traveller’s nerves and time.
Chatbots can accelerate the B2B sales and marketing process. For instance, Facebook has
developed more than 30,000 chatbots for the purpose of deployment in the messenger
application. It will help the company to increase B2B marketing. In relation to B2B buying
process, business can leverage a chatbots on any landing page to facilitate faster sales cycle.
The buying process includes - awareness, interest, consideration, intent, research, decision
and buying. Business can also advertise their chatbots effectively through various marketing
campaigns, events and partnership with other firms.
The most usual practise for using chatbots is customer service as it enables business to
automate the communication with consumers and therefore increase the response time and
giving solutions for up to 80% of routine questions. This also helps the company to free up
their employees and engage them in more competitive and challenging work. Chatbots are
multitaskers and it allows company not to worry about losing client due to lack of people
hired in the company. It benefits the business in saving much more money that even no one
can imagine. One of the special things of this product is the immediate response by the
businesses and thus it ensures that company do not lose any prospective client. Another great

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outlook of deploying chatbots is that they are less cheap to develop, much easier to handle
and faster than any normal staff. The first priority for our chatbots includes targeting telecom
companies in direction as better customer engagement, familiar interface, 24/7 availability,
effective feedback, decrease in bounce rate and serve as additional channel for the company
in relation with marketing and retargeting.