Legal, Ethical, and Operational Issues for Air Arabia in the UAE

This report provides a comprehensive analysis of Air Arabia, focusing on the legal, ethical, and operational issues it faces, particularly within the context of the United Arab Emirates' airline industry. The report delves into the company's adherence to international conventions such as the Warsaw and Montreal Conventions, which govern the carriage of passengers and their luggage, and addresses the critical aspect of passenger data privacy. It examines the legal frameworks and regulations Air Arabia must comply with, emphasizing the ethical considerations related to customer service, fare transparency, and the handling of sensitive passenger information. Furthermore, the report explores operational challenges and strategies, including data management, communication protocols, and the competitive landscape within the airline industry, ultimately assessing Air Arabia's position relative to competitors like Etihad Airways and Emirates.

1
Business law: Air Arabia

2
Executive summary
The report focuses on the company Air Arabia with regard to the airline industry of the
United Arab Emirates. The legal, ethical and operational issues are analysed for Air Arabia as
far as it’s prevalence in the United Arab Emirates a t a significant extent is concerned in
compliance with the international conventions with regard to the carriage of passengers and
their luggage are concerned. The aspects related to data privacy of the passengers are also
taken into account.

3
Table of Contents
Introduction................................................................................................................................4
Legal issues................................................................................................................................4
Ethical issues..............................................................................................................................5
Operational issues......................................................................................................................5
Conclusion..................................................................................................................................6
Reference List............................................................................................................................7

4
Introduction
There are set of ethics in addition to policies and frameworks to be followed by a company in
order to imply its modus operandi in an effective and efficient manner. As a result, it would
aid in the resolution of various kinds of issues to be resolved at the organizational level in a
proper manner without any kind of major hurdles or obstacles (Cordesman, 2018). The
company for the report is Air Arabia. It is an airline company primarily based at the Sharjah
International Airport, United Arab Emirates thereby providing services at the global level.
Legal issues
Law/Regulation Requirements Issue in business
Conditions of
Carriage
Article 5.3 implies that the airlines
must use the personal information
provided by the passenger must be
utilized in a proper and
appropriate manner without any
kind of malicious activity thereby
being in compliance with the legal
and regulatory frameworks
applicable to the airlines (Air
Arabia, 2019).
Air Arabia must act in such a manner so that
the data is utilized mainly for the issuance of
tickets to the passenger concerned with
regard to reservation to be made as per the
demands of the passengers with regard to the
fostering of customer relations.
Warsaw
Convention
An airline company is required to
act in the desired manner as laid
down by the provisions pertaining
to the carriage of passengers and
their luggage and the appropriate
documentation to be analysed as
far as the protocol related to
Since the United Arab Emirates is a
signatory to the Warsaw Convention, Air
Arabia is required to act in accordance with
the relevant provisions of the Convention
with regard to the carrying of passengers by
air. It also implies the confidentiality of
customers’ information.

5
ticketing is concerned (Ivanova,
2017).
Montreal
Convention
An airline company has to provide
compensation for the victims of air
disasters in the form of damages in the
desired manner as far as the derivation of
a comprehensive solution is concerned
(Clinton, 2019).
In the event of any kind of disaster thereby
resulting in the injury or death of a
passenger, Air Arabia would have to
compensate in the form of monetary relief in
an adequate manner as far as the remedial
measures are concerned since United Arab
Emirates is a signatory to the Montreal
Convention. Personal details of passengers
are to be kept confidential
Ethical issues
The excising of trust with regard to good faith would imply the resolution of the ethical issues
of Air Arabia in the desired manner. It further implies that the basic ethics on part of Air
Arabia are to be followed in the stipulated manner as far as the providing of the services to
the passenger in question is concerned. The information related to the fares for all the classes
are provided to the passengers in an incredible manner along with the charges pertaining to
excess baggage along with the baggage limit. The information related to the limit of the hand
luggage is also provided to the passenger in. As a result, it is imperative that no misleading
information is to be provided to the passenger.
Operational issues
The data of the customers are handled in a way thereby implying confidentiality. It further
implies that the data is not be disclosed to the unauthorized persons and are utilized with
regard to the issuing of electronic tickets and the providing of information to their regular
passengers with regard to various kinds of schemes related to discounts available for them.
The staff at the internal level of Air Arabia is committed that communication takes place in

6
an incredible manner with respect to the providing of qualitative services to the customers.
The various channels of communication are taken into consideration in order to make sure
that the information is provided in an effective and efficient manner thereby providing the
information to the passengers. In this regard, the aspect of Integrated marketing
Communication is also taken into consideration taking account of the scenario in question. As
a result, it is projected that Air Arabia would emerge as a competitive player thereby posing a
threat to Etihad Airways and Emirates. The sensitive personal data of passengers are handled
in a special manner as far as the special medical requirements are concerned. The cookies are
used in such regard along with various mediums.
Conclusion
It is observed from the report that the analysis with regard to Air Arabia is justified and
appropriate thereby delving into the legal, ethical and operational issues. The report has also
analyzed the aspect of Air Arabia with regard to the providing of services to its passengers at
the international level in a qualitative and incredible manner which would not only retain
many of its passengers as far as loyalty is concerned but would also attract more passengers.

7
Reference List
Air Arabia, 2018. Conditions of Carriage. Terms and Conditions. Available at: (Accessed on
June 10, 2019)
Clinton, A., 2019. The Montreal Convention: Establishing Unity and Predictability. Ct.
Uncourt, 6, p.14.
Cordesman, A.H., 2018. Bahrain, Oman, Qatar, and the UAE: Challenges of security. 6th ed.
Abingdon: Routledge.
Ivanova, M.G., 2017. Air transport–tourism nexus: A destination management perspective.
6th ed. Varna, Bulgaria: Zangador.