Air Canada Report: Performance, Objectives, and Recommendations

This report provides an analysis of Air Canada, focusing on its business mission, performance objectives, and strategic recommendations. The report examines Air Canada's current business operations, financial performance metrics, and potential future strategies, including customer service improvements, branding, and technological investments. The analysis includes recommendations for enhancing customer service, expanding flight connectivity, and improving branding and merchandise flow. The report also references Air Canada's financial recovery and the importance of strategies related to pricing, branding, and customer loyalty. The report is based on the provided annual report and assignment brief, which includes financial highlights, operating statistics, and performance measures like GMROI, designed to guide the analysis and recommendations for the airline company.

RETAIL
MANAGEMENT

INTRODUCTION
 In this Presentation there will discussion
over the analysis and research
performed in the report. The company
which is taken is Air Canada which one
of biggest Airline Company in Canada.

ANALYSIS AND RECOMMENDATIONS OF
THE FOLLOWING RESEARCH
 In the context of the above research it can be said that company Air
Canada is one of the biggest companies in Canada which provide
connectivity of personals intercity in most of the countries. The
company was also awarded for the quality of the service provided for
the customers. The company was also named as best airlines in many
countries such as North America by Skytrax and Best Long-Haul Airline
in the Americas for 2018 by Airline Ratings in their website. The
company is also planning to launch new plans in the upcoming year.
The plans like loyalty program, casualty losses, employee and labor
relations, to improvise their relations within the company employees
and the customers.
 It is recommended that the company take more steps in order to
improve the customer service , as it will help in increment of more
customer and as well as in more brand promotion. The company
should take care about the market investment, in new technologies
and updating the ways to reserve the seats for passengers.
 2. It is also recommended that Ait Canada should increase branding
and merchandise flow which will increase the overall benefits which
the following will receive through operating in diverse operational
areas.

OPINIONS FOR THE FUTURE SUCCESS
OF THE COMPANY
 Firstly, the company should improve the
customer service more, as this will grab the
attention of the customers and help company
achieve a positive customer response. The
better the service of the customers, more
passengers will come in the company and
hence adding more profit to the organization.
The company should keep adding new safety
equipment in the flights in order to stay out of
any trouble from their side. In addition, the
company should spread the flight connectivity
to the remote continents also as the company
will have more customer and help the company
to grow.

CONCLUSION
 Concluding in the light of the above it
can be said that firm is doing
comparatively well and has recovered
from a financial loss in the year 20165.
It has to follow better strategies in
relation to pricing, branding to
developed the financial standard. The
company also to increase the customer
service, and loyalty to increase the
consumer base of the company.