Air Canada's Use of Social Media for Business: A Detailed Report

This report examines Air Canada's social media activities on Instagram, Facebook, and Twitter, assessing how the airline utilizes these platforms to connect with its clientele, build brand awareness, and achieve its business goals. The analysis references an article highlighting the importance of social media for networking, engagement, establishing expertise, and targeted messaging. Air Canada's Instagram presence showcases its services, while its Facebook page provides a platform for customer reviews. The airline uses Twitter to communicate and enhance brand awareness among potential and existing customers. The report concludes that Air Canada effectively employs social media to promote its activities and attract potential clients, aligning with the key principles of social media marketing discussed in the referenced article. Desklib provides a platform for students to access similar solved assignments and study resources.

Running head: SOCIAL MEDIA AND BUSINESS– AIR CANADA
SOCIAL MEDIA AND BUSINESS– AIR CANADA
Name of the Student
Name of the University
Author Note

1SOCIAL MEDIA AND BUSINESS– AIR CANADA
To: Carlton Pierre
From: (Author)
Date: (date)
Subject: Social Media and Business – Air Canada

2SOCIAL MEDIA AND BUSINESS– AIR CANADA
Purpose
The following report aims to review the activities of the concerned organization,
Air Canada, over three different social media platforms like Instagram, Facebook and
Twitter.
Secondary research
The given article states that the various business organizations that are active all
over the world tends to use the various social media platforms in order to connect to the
potential clientele of the organization, creating an awareness among the various
stakeholders of the company as well as messaging the target audience or the target
segment that needs to be addressed by the company (Holbrook, 2016, pp. B 5).
Company use of social media
Instagram
Instagram is one of the most popular social media marketing channels that is
used by the various business organizations that have been active all over the world.
The company in discussion has been observed to have a highly engaging
presence in the concerned social media platform (Aircanada.com., 2018). The
Instagram handle of the company depicts the various services that the company has
been offering to the clientele.
Facebook
Facebook might be referred to be another important social media platform that
might be helpful in establishing a connection with the various stakeholders especially
the clients of the organization.
The Facebook page of Air Canada is known for providing the clients with the
needed platform to express their experiences with the concerned airline organization
(Aircanada.com., 2018). The consumers of the airlines in discussion are known to
provide a review of the services that have been meted out to them.
Twitter
Twitter is yet another social media platform that has been in use by the airline
organization in order to communicate and create brand awareness among the various
existing as well as potential clientele of the organization.
The Twitter platform of Air Canada might help the clientele to know more about
the brand through the brand awareness among the clients (Aircanada.com., 2018).

3SOCIAL MEDIA AND BUSINESS– AIR CANADA
Conclusion
Thus, it might safely be concluded that the company has been utilizing the social
media platforms in an effective manner to promote the activities of the company and
attract potential clients.

4SOCIAL MEDIA AND BUSINESS– AIR CANADA
References
Aircanada.com. (2018). Air Canada - The Official Website. Retrieved 11 July 2018 from
https://www.aircanada.com/ca/en/aco/home.html
Holbrook. W. (18 February 2016). How do you use social media to meet your business
goals? Calgary entrepreneurs explain how social media helps them
succeed.. Calgary Herald. pp. B, 5.