Detailed Analysis of Air Cargo Investment Proposal for Innovation

This report provides a detailed analysis of an air cargo investment proposal, evaluating its feasibility from an investor's perspective. The proposal centers on an innovative approach to reduce cargo weight using helium containers. The analysis examines key aspects including the technological soundness of the innovation, its practicality, target market, consumer purchasing power, financial projections, and team capabilities. The report highlights the need for more detailed information on the technology's weight reduction capabilities, marketing strategies, and team expertise. It also assesses the financial projections, growth potential, and sustainability of the product. The conclusion emphasizes the importance of a comprehensive business plan, including market analysis, sales forecasting, and growth strategies before implementing any innovation. The report also includes a list of references for further study. This report is available on Desklib, a platform offering study resources and past assignments for students.

Managing & Developing
Innovation

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
1.Is innovation based on sound engineering, technology, science and management realistic?...3
2.It is a practical concept?............................................................................................................3
3.Target market?..........................................................................................................................3
4.Consumers have enough purchasing power or any cultural social and political issues?..........4
5.Are investors are satisfied with various financial projection and exit plan?............................4
6.Are you satisfied with growth and sustainability of the product? ...........................................4
7.Is the current team members able to achieve business objectives and targets?........................4
8.You need to evaluate the presentation on a scale of 0 to 10.....................................................5
CONCLUSION ...............................................................................................................................5
REFERENCES ...............................................................................................................................6

INTRODUCTION
As a potential investor for Air Cargo industry I am evaluating proposal which is based on
information about project. As an investor, I am interested but required more details for this
business plan and also provide further justification.
MAIN BODY
Investor is interested in the proposal but required more information about this. Along
with this, there are some terms and conditions from investors side to make investment in this
innovative way of reducing weight of cargo.
1.Is innovation based on sound engineering, technology, science and management realistic?
Overall business idea of reducing weight of cargo during transportations is good and it is
unique technology which you going to introduce. Helium container is the solution as per the
proposal but it is feasible in practical life. As an investor, we wanted to know that how much
weight can minimise by the use of helium gas. Also explain that, if use of helium gas has almost
minor changes in the weight than it is not beneficial because it occurring more cost to develop or
provide training to employees about new technology. Technically it is possible because
properties of helium gas give upward force and in result it helps in reducing weight of container.
Justify more that how actual results this technology able to generate.
2.It is a practical concept?
It is look like that innovation is possible but need to clear more aspects such as lack of
marketing network how they can make people aware because it is your weakness which can
affect entire execution of plan or can increase the chances of failure. Increase in the price of
helium gas increase cost which automatically equal the effect. Air Cargo need to find its
substitute before this factor impact the operations. Justify that how it practically possible because
in the business plan is looking very good and it is very unique concept but how it is possible that
other competitors not think about it.
3.Target market?
India is the target market as per the proposal but why only focused on India because there
are lot of other countries in the Asia Pacific region. Selected country has huge population but
large number of group choose to travel by road or railway. Want to more about that how this

plan attracts people. There are very less proportion who travel by air, so it is possible that Air
Cargo unable to recover their cost or capture the market.
4.Consumers have enough purchasing power or any cultural social and political issues?
This technology need to be cost effective because everyone know that customers can spend
where they find products & services cost effective. For the success of this technology, business
need to spend on promotions, marketing strategy, there distribution channels, need to skilled
their employees for the functioning of drone and developing helium container. Organization need
to find substitute of helium gas.
5.Are investors are satisfied with various financial projection and exit plan?
As per the proposal, company use two methods to deliver their goods, first one is directly
deliver to the consumers and in the another one, set the mediator such as local agency between
distributor to consumers. Funds will be allocated from government grands where they able to get
$100,000 for 24 months. According to financial projection, available data is quite good because
in 2021, company can sell around 460 units or generate $920,000 sales revenue. Financial data is
very impressive which clearly indicate that after 1.5-year or selling more than 600 units’
company able to generate profit.
6.Are you satisfied with growth and sustainability of the product?
Growth and sustainability all are depend on the financial result and sales forecasting but it
is also very important to execute that plan as per the proposal which is most important. Delivery
of goods by using drown is very effective marketing strategy but for this they required huge
investment and it will possible after the successful implementation of this project. But, according
to Air Cargo proposal, it is look like this project successfully implemented and further provide
huge market growth business in other Asia pacific region & North America sector.
7.Is the current team members able to achieve business objectives and targets?
Current team members are chemical engineer, mechanical engineer, project executor and
advisor regarding business laws. It is not enough to achieve business goals & objectives because,
new innovation required more focus so company need to spend on its marketing in order to make
people aware about it. They need to hire some expert people in the field of marketing who can
build different strategies to attract their target group. Want to know about that which marketing
strategy used by company or which platform such as online or off-line. Also provide details

about short term partnership and what strategy after that. Proposal need to increase more people
in this team which helps them to target their customers or achieve their business goals &
objectives.
8.You need to evaluate the presentation on a scale of 0 to 10
Proposal presentation is very good and it includes all required information but it should be in
more details. On the basis of presentation, it will be evaluated around 6 out of 10. There are
some aspects where company lack, so they need to focus more or modify their proposal
accordingly. It is possible to invest in this plan after fulfilling required elements, so do changes
accordingly because it is quite interesting project but required more information.
Terms & Conditions:
 Demonstrate the technology that how helium gas reduce the weight of container.
 Want 20% profit share if we invest in this project.
 Company unable to sell this technology to another investors.
CONCLUSION
From the above discussion it has been analysed that before developing or implementing any
innovation, organization need to produce business plan or proposals. In includes the each and
every detail about new idea. Such as new idea, marketing strategy, sales forecasting, growth &
sustainability etc.

REFERENCES
Books and Journals
Agger, A. and Sørensen, E., 2018. Managing collaborative innovation in public
bureaucracies. Planning Theory. 17(1). pp.53-73.
Biemans, W., 2018. Managing innovation within networks. Routledge.
Erdogan, I., Rondi, E. and De Massis, A., 2019. Managing the tradition and innovation paradox
in family firms: A family imprinting perspective. Entrepreneurship Theory and
Practice, p.1042258719839712.
Lee, S. M. and Trimi, S., 2018. Innovation for creating a smart future. Journal of Innovation &
Knowledge, 3(1), pp.1-8.
Tidd, J. and Bessant, J., 2018. Innovation management challenges: From fads to
fundamentals. International Journal of Innovation Management. 22(05). p.1840007.