A Comprehensive Report on Air India's Corporate Social Responsibility

This report provides an analysis and evaluation of Air India's Corporate Social Responsibility (CSR) policy. It begins with an introduction to Air India, highlighting its role as a flag carrier and its commitment to CSR. The report then delves into the specifics of Air India's CSR policy, outlining its objectives, guiding principles, and activities aimed at eradicating poverty, promoting education, ensuring environmental sustainability, protecting national heritage, and supporting armed forces veterans. The analysis evaluates the alignment of Air India's CSR initiatives with India's pressing social issues, such as poverty, illiteracy, and gender discrimination. The report concludes with a recommendation for increased resource allocation and employee motivation, and emphasizes the importance of short-term goals for measuring progress. Desklib offers this and many other student contributed assignments for educational purposes.

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Table of Contents
Introduction......................................................................................................................................2
Analysis and evaluation...................................................................................................................4
Air India’s CSR policy:...................................................................................................................2
Recommendation.............................................................................................................................5
Conclusion.......................................................................................................................................5
Reference.........................................................................................................................................7

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Introduction
One of the oldest organizations that is a flag carrier is Airline India. The company is
maintained by Air India Limited which is owned by a governmental enterprise (Pearson et al.
2015). The company also operates in a series of Airbus and Boeing aircraft that assists 94
domestic as well as international destinations. Every Organization bear a social responsibility
that is a type of global private business self-regulation is called corporate social responsibility.
The primary aims of this report are to analyses Air India’s corporate social responsibility and
evaluate it. Firstly the report discusses air India’s corporate social responsibility, and secondly,
the corporate social policy is evaluated. Thirdly, the report presents recommendation based on
the analysis followed by a holistic view in conclusion.
Air India’s CSR policy:
Air India has been open about keeping its corporate social responsibility in their top
priority and making it a hallmark for them. There are several activities included in Air India’s
corporate social policy (Low and Lee 2014). Several principles guide the objective of Air India
CSR policy for carrying out operations of CSR policy. The company aim to demonstrate an
absolute commitment to the common good by good governance and by conducting responsible
business practices. To actively support the development of state agenda in term of ensuring
sustainable change is the company’s objective. It has also agreed extraordinary standards of
quality in the name of delivering facilities in the social sector by the method of vigorous
processes and replicable model creation. Also, the company aim to bring about a sense of
empathy and equity among all its employees to motivate them towards giving service to the
society (Airindia.in 2018).

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The list below is the set of activities that are undertaken by Air India towards achieving the
objectives mentioned above.
 The activities of Air India involve the goal of eradicating poverty, hunger and
malnutrition. It promotes precautionary health care and sanitation along with creation of
safe drinking water available.
 To encourage education, special education and employment to enhance the vocation
skills specifically across the women, children and elderly. To promote education and
special education among various kinds of abled and disabled. It has livelihood
enhancement projects as well.
 The CSR policy aim to promote gender equality and to empower women. To build
homes and hostels for women and orphans, old age homes and day care centers for the
senior citizen of the country. It also aims to work on reducing the existing inequalities
faced by economically and groups who are socially backward.
 To ensure environmental sustainability, protection of flora and fauna and bring a balance
in ecology. To protect animal welfare, agroforestry, conserve natural resources and
maintain quality of water, air and soil.
 The CSR policy includes protection of national heritage by restoring historical building
and historical sites. Protection of art, culture and art related work by establishing libraries
for public use. It involves promoting and developing of traditional art and handicrafts.
 To take up procedures for the profit of armed forces veterans, war widows and their
dependents.
 To endorse rural sports and nationwide renowned sports and Olympic sports it aims to
provide training.

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 It aims to contribute on prime minister’s national funds and other central government
funds set up for socio-economic development. It is also for the relief and welfare
specifically for the schedule castes, schedule tribes and minorities.
 Development of rural project.
Analysis and evaluation
According to Tai and Chuang (2014) corporate organization should not only profit-
making agencies. It should bear specific responsibilities toward society and environment. CSR
holds high importance in large companies for the reason it can make changes in the environment
(Cheng, Ioannou and Serafeim 2014). According to Ni and Van Wart (2015) most of the large
private companies have their way of contributing to the society. Similarly, Air India has been
one of the Indian company that has committed to the society in several ways. Each policy of Air
India’s corporate social responsibility is related to the most crucial problems of the country. With
more than 1.32 billion India is a developing country. As stated by Jewkes, Flood and Lang
(2015) poverty are one of the major social issues in India along with several other social
problems such as illiteracy, social inequality and gender discrimination. Air India has addressed
poverty and hunger issue in the CRS policy where they determine to eliminate the problem by
providing education, safe drinking water and healthcare facilities. The CRS policy of Air India
aims to provide education to the socially and economically backward people who target
eliminating the bigger problem of illiteracy. According to Das and Singh (2014) several social
issues in India needs to be taken care of by people capable of changing and the company has
identified the most critical social problems and designed its policy accordingly. The CRS policy
aims to empower the women, war widow and encourage the elderly and children with vocational
training.

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According to Collinet-Adler et al. (2015) environmental factors are highly responsible for
various diseases. The Air India CRS policy has successfully shown its responsibility towards the
environment by involving measures for the protection of flora and fauna. It has successfully
mentioned its responsibility of working in a sustainable process. Protection of the nation’s
heritage, art and culture by setting up a public library is the approach by CSR policy. The policy
includes plans for the development of rural areas of India and by contributing to prime minister’s
socio-economic benefits of the nation. The policy has important role-playing in promoting the
sports of the country and Olympic. Air India CRS policy have included plans which are a
contributing factor to the society, environment and culture. The policy has included measures to
help the armed forces veterans as well as war widows along with their dependents.
Recommendation
The Air India CSR policy has covered the nation’s major social issues. Therefore, there is
not necessarily any changes that are required to make it better. Several issues are undertaken, and
considering the population of the nation, the company would need to invest more attention and
resources. Although the policies are worth appreciation, it is hard to maintain and carry out every
plan with business ethics. The employees would need to be motivated to the right amount as they
are required to devote their part of service towards the policy. It is essential for the policymaker
to ensure the commitments of the employees. Lastly, there should be short-term goals as well to
measure the achievements.
Conclusion
As mentioned air India is one of the oldest organizations that is a flag carrier. It has been
in the nation for more than five decades. Every Organization bear a social responsibility that is a

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form of international private business self-regulation is called corporate social responsibility. The
corporate social policy developed by the company has adequately comprised the nation’s every
social issue. It is dedicated to eliminating the social problems of the country. With the
approaches Air India has developed the policy, there is an estimation of high development and
growth of the company along with social improvement.

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Reference
Airindia.in , 2018. Welcome to Air India. Retrieved from: http://www.airindia.in [Accessed 12
Oct. 2018].
Cheng, B., Ioannou, I. and Serafeim, G., 2014. Corporate social responsibility and access to
finance. Strategic management journal, 35(1), pp.1-23.
Collinet-Adler, S., Babji, S., Francis, M., Kattula, D., Premkumar, P.S., Sarkar, R., Mohan, V.R.,
Ward, H., Kang, G., Balraj, V. and Naumova, E.N., 2015. Environmental factors associated with
high fly densities and diarrhea in Vellore, India. Applied and environmental microbiology,
pp.AEM-01236.
Das, A. and Singh, S.K., 2014. Changing men: challenging stereotypes. Reflections on working
with men on gender issues in India. IDS Bulletin, 45(1), pp.69-79.
Jewkes, R., Flood, M. and Lang, J., 2015. From work with men and boys to changes of social
norms and reduction of inequities in gender relations: a conceptual shift in prevention of violence
against women and girls. The Lancet, 385(9977), pp.1580-1589.
Low, J.M. and Lee, B.K., 2014. Effects of internal resources on airline competitiveness. Journal
of Air Transport Management, 36, pp.23-32.
Ni, A. and Van Wart, M., 2015. Corporate Social Responsibility: Doing Well and Doing Good.
In Building Business-Government Relations (pp. 175-196). Routledge.

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Pearson, J., O'Connell, J.F., Pitfield, D. and Ryley, T., 2015. The strategic capability of Asian
network airlines to compete with low-cost carriers. Journal of air transport management, 47,
pp.1-10.
Tai, F.M. and Chuang, S.H., 2014. Corporate social responsibility. Ibusiness, 6(03), p.117.