Business Introduction: Air Jordan Marketing and Advertising Strategies

This report provides an introduction to the marketing strategies employed by Air Jordan, a well-known brand specializing in athletic and casual footwear. It highlights the company's use of television advertisements to enhance brand value and the 'Jumpmania' marketing campaign designed to leverage Michael Jordan's legacy. The report also emphasizes the significance of celebrity endorsements, featuring figures like Michael Jordan, LeBron James, and James Harden, in promoting the brand's premium footwear and services. Furthermore, it notes the company's recent engagement with consumers by inviting them to design their own shoes, thereby expanding its reach to target audiences.

Air Jordan is a renowned brand which deals in
different types of footwear such as Basketball,
athletic and casual shoes. This distinct brand is
formed by basketball legend Michael Jordan and
began its operations in the 1984. The company have
been employing different tactics to promote their
premium footwear.
These are referred to be one of the most often used
marketing strategy in which goodwill and fame of
celebrities is used to promote products. For Air
Jordan various celebrities are pitched in such as
Michael Jordan, LeBron James, James Harden who
have been promoting products and services of the
company.
Advertisements
It a means of marketing communication which is paid
and non personal. The message is communicated to a
larger share of audience so that it leads to carry
positive impact on sales revenue and goodwill of the
company. The company have been using Television
Advertisements for a while which have been
successful in enhancing their brand value. The
advertisements signify the premium quality footwear
along with high tech material which further
contributes to its success in the market.
Introduction to business
INTRODUCTION
Celebrity Endorsements
Marketing Campaign
Jumpmania was one of the marketing campaign which has
been developed for Air Jordan. The marketing campaign for
this brand have been designed keeping in the mind legacy of
Michael Jordan which instantly gathers reaction from the
prospects. Recently this brand have been asking people to
design their own shoe which have contributed to its reach to
target consumers.