DBN608: Air New Zealand's Stakeholder Engagement and Compliance

This report provides an overview of Air New Zealand's stakeholder engagement and internal compliance practices within the framework of DBN608 Modern Business Practices. It identifies key stakeholders such as the board of directors and discusses strategies for engaging them, including the use of social media platforms like Twitter. The report also outlines internal compliance requirements, such as the formation of a board of members and the development of bylaws, emphasizing the importance of complying with these requirements for effective stakeholder engagement and decision-making. Furthermore, the report examines external compliance requirements like annual statements and franchise tax, highlighting the significance of adhering to these regulations and suggesting methods for managing compliance, including resource accumulation, documentation, stakeholder meetings, platform independence, and appropriate information transfer. The analysis provides insights into how Air New Zealand manages its relationships with stakeholders and ensures compliance with both internal and external regulations.

Course Code and title: DBN608 Modern Business Practices
Assignment Number:
Company Name: Air New Zealand
Student name and ID:
Lecturer’s name:
Date Submitted:

Table of Contents
1. Introduction..................................................................................................................................2
2. Stakeholder Engagement for Air New Zealand...........................................................................3
2.1 Explanation of one major stakeholder of Air New Zealand..................................................3
2.2 Stakeholder Engagement Strategy of Air New Zealand........................................................4
3. Internal Compliance of Air New Zealand...................................................................................5
3.1 Two Internal Compliance Requirements for Air New Zealand.............................................5
3.2 Importance of Complying with Internal Requirements.........................................................6
3.3 Two ways of Managing Compliance.....................................................................................6
4. External Compliance...................................................................................................................7
4.1 Two External Compliance Requirements for Air New Zealand...........................................7
4.2 Importance of Complying with External Requirements........................................................7
4.3 Five ways of Managing Compliance.....................................................................................8
References......................................................................................................................................10

1. Introduction
Air New Zealand is a global giant for providing the air passenger and cargo services in
New Zealand (AIR NEW ZEALAND LIMITED, 2018). It operates for providing to and from air
transportation services to the 15 million customers across the globe. It focuses on the strategic
growth and development for the formation of the competitive advantages of the Pacific Rim. The
network expands from the New Zealand to Asia, Pacific, Asia, UK, and North/South America.
The company has code number of FC008870 and registration number of 104799, incorporated in
26th April of year 1965 at New Zealand from the Limited Liability Company (About Air New
Zealand, 2018). The organization has to follow the norms and regulations of New Zealand with
provision of quality services to the customers. The company comprises of the following team
members,

Currently Janice Amelia Dawson (Director), Robert Jan Jager (Director), and Linda
Margaret Jenkinson (Director) is responsible for the major share holdings of the organization.
Air New Zealand is a global giant for providing the air passenger and cargo services in New
Zealand (Spenergynetworks.co.uk. 2018). It operates for providing to and from air transportation
services to the 15 million customers across the globe. The network expands from the New
Zealand to Asia, Pacific, Asia, UK, and North/South America.
2. Stakeholder Engagement for Air New Zealand
2.1 Explanation of one major stakeholder of Air New Zealand
The board of directors are the major stakeholder of the Air New Zealand as they are in
charge of all the possible activities of the organization. The board of directors of the organization

would take care of the activities for supporting the implication of the effective operations in the
organization (Cascetta et al., 2015). The board members of the organization include Janice
Amelia Dawson, Robert Jan Jager, and Linda Margaret Jenkinson is the main members of the
board of directors. They are responsible for the major key decisions and execution of the
organizational activities.
2.2 Stakeholder Engagement Strategy of Air New Zealand
Reason of Engagement Strategy: The Air New Zealand has been facing major setbacks
for their global operations and the alignment would also result in forming the problems for the
execution of the smart activities (Henisz, Dorobantu & Nartey, 2014). Hence, it is important for
targeting the passengers of the organization so that the operations can align with the utilization of
the operations can support the integration of the activities. The engagement of the passengers for
the organization would support the improved overall revenue generation. The organization
provide passenger and goods transportation services for easing the utilization of the activities for
forming the alignment of the functions.
Suitable Engagement Method: The most suitable engagement methods for the
stakeholders would include the deployment of the specific alignment of the factors. The
engagement using social media platform of Twitter Hash Tag Follow would help in collecting
the information on a more effective scale (Walker, 2018). The social media platform of twitter
hash tag follow is helpful for the making the successive formation of the promotion of the
organization’s offers for the general public. The Twitter media would support the utilization of
the operations and it would provide scope for using the alignment of the activities.

Questionnaire for Engagement Strategy: A specific set of questions must be set in order
for the development of the effective and improved communication methods that would be
helpful for engaging the stakeholders in a more classified method. The questionnaire is given
below,
Is it possible for the development of an integrated communication method?  Yes
 No
Are the methods of feedbacks helpful for the analysis of the specific deliverable for the
project?
 Yes
 No
Can the employment would be supportive for the inclusion of the specific deliverable
methods?
 Yes
 No
Should the engagement methods be feasible for the deployment of the activities?  Yes
 No
Are the actions being executed in the required time frame?  Yes
 No
Are there no possible issues for the completion of the operations?  Yes
 No
Smart Objective of strategy: The Smart is an acronym that stands for specific,
measurable, attainable, realistic, and time. The twitter media strategy is helpful for the
improvement of the communication media and promoting the strategies to the passengers for
easing the utilization of the activities supporting the implementation of the activities. The
specific objective for the project is for forming the alignment of the activities that would be
utilized for easing the professional development of the activities. The number of followers can be
measured using the effective employment of the operations. The increase in the number of
customers can be measured as the benefit of the operational alignment for the operations. The
analysis of the operations is a realistic specific deliverable for the project. The timely action of
the operations would serve the major alignment of the operations and utilization of the factors
supporting the implication of the factors.

3. Internal Compliance of Air New Zealand
3.1 Two Internal Compliance Requirements for Air New Zealand
The internal compliance requirements for the Air New Zealand are the legal and
regulatory practices that align with the implementation of the operations and utilization of
effective strategies. The compliance regulations would be helpful for supporting the
organization’s transaction and alignment of the safety procedures. The requirements of the
organization would be supported by the utilization of the business entity requirements.
Formation of the board of members: The formation of the board of members for
effective transfer of information would be required in the compliance of the internal operations
and utilization of the occasional operations. The board members would be consulted for
communicating with the alignment of the specific deliverable. The board members would be
required for easing the processes of the successive development of the functions.
Development of bylaws: The bylaws of the project are major internal requirements for
the development of the effective influence of the government. The bylaws would be required for
easing the processes of the improved functional development. The stock management and the
implication of the activities would be supported by the implication of the improved functional
and development models.
3.2 Importance of Complying with Internal Requirements
The importance of complying with the internal requirements for the stakeholder
engagement are listed below,

It is helpful for making the internal stakeholders aware of the situation supporting the
utilization of the integrated information transfer aligning with the operations
It would allow the faster decision making for forming the successful completion of the
activities with the help of the main internal stakeholders of the organization
Utilization of the internal stakeholder engagement it would be possible for retracting the
combination of the information in a specified and selective development of the activities for the
alignment of the operations
3.3 Two ways of Managing Compliance
Specified Documentation: The use of the proper documentation is required for easing the
development of factors that would help in listing the compliance in a more specific way. The
documentation would also allow the unique development of track for the execution of the
operations for internal compliance requirements.
Consent from key stakeholders: The consent from the key stakeholders is very important
for the management of the internal compliance with the formation of the specific deliverables for
the organization. It would help them for easing the flow of information and successfully
executing the information in a specified method.
4. External Compliance
4.1 Two External Compliance Requirements for Air New Zealand
Annual Statement of organization: The annual statement would be required for
forming the effective utilization of the records of the organization. The biennal statement can be

mandated for forming the effective state records (Padayachee, Naidu & Waspe, 2015). The use
of the right information transfer would be helpful for the complete development of the transfer of
the information. The double sided transfer of the information would also be helpful for easing the
flow of the information and forming the implication of the operations.
Franchise tax: The use of the Franchise tax would be helpful for executing the fee
payment for the analysis of the state development (Forsythe et al., 2016). The information
transfer to the external employees would be helpful for the completion of the effective execution
of the activities. The amount is dependent on the varying criteria for the annual revenue
collection.
4.2 Importance of Complying with External Requirements
The importance of complying with the external requirements for the stakeholder
engagement is explained in this section. It is helpful for making the external stakeholders aware
of the situation supporting the utilization of the integrated information transfer aligning with the
operations. It would allow the faster decision making for forming the successful completion of
the activities with the help of the main external stakeholders of the organization. According to
Strand and Freeman (2015), utilization of the external stakeholder engagement it would be
possible for retracting the combination of the information in a specified and selective
development of the activities for the alignment of the operations
4.3 Five ways of Managing Compliance
Resource Accumulation: The accumulation of the resources would also be helpful for
easing the flow of information in the utilization of the situation supporting the utilization of the
integrated information transfer aligning with the operations

Documentation: The documentation would also allow the unique development of track
for the execution of the operations for external compliance requirements.
Stakeholder Meetings: The various meetings with the stakeholders would be developed
for forming the specific engagement of the stakeholders so that the appropriate information
transfer of the information can be achieved.
Platform Independence: The independent platform would help the organization for
engaging the stakeholders irrespective of the type of technology they use for the execution of the
operations. It would allow external stakeholders for easing the flow of information.
Appropriate Information: The right information transfer would be helpful for the
development of the activities and formation of the improved communication development using
the specific transfer of the key operations.

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