Air Ticket Auction Business Plan: MBA 8300, ADSM, October 2018

This document presents a business plan for auctioning air tickets through an online app. It includes a background of the airline industry, an introduction to the business concept, the ideology behind the plan (market pull), and identification of target customers. A market analysis is conducted, and the proposed business model is detailed, including human resource management and the implementation process. The plan focuses on purchasing air tickets in bulk and selling them to customers through an online platform, aiming to increase accessibility and affordability while generating revenue through commissions and user charges. The target market includes airline passengers traveling to, from, or through the UAE, and the plan emphasizes a win-win situation for airlines and consumers. The implementation involves technical development, prototype requirements, business and pricing models, and a digital marketing plan.

Running head: Air tickets auction
Air tickets auction
Professor name
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Executive summary
This paper presents a business plan related to auctioning of air tickets through an online app.
First of all, the background is provided, and then a suitable introduction is given. After that,
suitable ideology is explained and target customers identified. After that, market analysis is done
and the business plan is presented. In the end, a suitable conclusion is drawn.

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Table of content
Background......................................................................................................................................3
Introduction......................................................................................................................................3
Ideology employed..........................................................................................................................4
Target customers..............................................................................................................................4
Market analysis................................................................................................................................4
Business model................................................................................................................................4
Human resource management..........................................................................................................5
The implementation process............................................................................................................5
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

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Background
The airline industry is scaling new heights by each passing day. The number of airline
passengers has been increasing because of the economic prosperity brought out in the world and
the reduction of charges by the airline industry. In this paper, the feasibility of auction of airline
tickets via an electronic software or better to say the online app is considered. The business plan
is presented with suitable ideas (Koch, 2017).
Introduction
The business plan of e-auctions of airline tickets to potential customers is presented in this paper.
The air tickets will be bought in bulk from airline companies and then they will be sold to
customers. In high demand season, the business can earn good amount of profit. In addition to
this, it will increase the economic accessibility of airline services for the comparatively poor
population. The business plan is to auction the airline tickets on an electronic platform.
Ideology employed
The technical details regarding the auction are already clear so the ideology employed in this
context is market pull. The tickets will be purchased in bulk from airlines and sold to customers
at competitive prices. Customers will be able to purchase tickets from an online app only
(Parthasarthy, 2011). This feature is considered .as the persons boarding flight must be tech-
savvy. The revenue for the organization will be generated from the margin in ticket selling
process and applying app using charges on the customers, customers will be ready to pay few
amounts to get cheap tickets and online services instead of traveling and waiting in the long
queue. The market pull technique will generate a wide market for the airline industry. Thus, there
will be many first time travelers.

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Target customers
The airline passengers who pass by UAE, traveling to UAE or going from UAE to other
locations will be the target. The airline .industry is doing well from the economic front so there
will be an adequate demand for auction services. The airline's companies will be happy to sell
their tickets in bulk. On the other hand, the customers will be happy to get tickets easily and at
competitive rates. There will be a sound management system to deal with contingencies.
Targeted customers will be approached through different means so as to persuade them to use the
services of the newly made business plan (Burbidge, 2016).
Market analysis
There are not so many competitors as of now, but there are estimates that very soon new players
can enter into the market with expanding airline business. There are chances that intellectual
property rights are transferred to many other corporate giants to reduce the burden on other
means of transportation. So there is a need to have sound knowledge management system so as
to keep the ideas confidential; at the same time running the organization successfully. According
to latest estimates, the world GDP is on the trajectory of growth so there are opportunities for the
business plan of ticket auction (Lin & Tsui, 2016). In addition to this, there are many young
individuals who aspire to travel by air. Their aspirations create a wide market for the industry.
Business model
The profit will be generated from the commission generated by e-auctioning the air tickets and
charging the user charges for the app from customers. As already stated above, this will create a
win-win situation for all the relevant stakeholders. While the airlines will be able to sell their

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tickets in bulk, consumers will be able to experience an easy journey. Customers who can pay
kindly will be provided with additional facilities. Plus, to target the mass population, the tickets
will be sold at low prices. This will reduce the cost of air travel. Cloud-based distribution
approach will be used to target customers (Hayashi, 2016). Customers include the travel
agencies, individual customers, business ventures and all the persons who want to travel by air.
This business model will generate revenue for the business plan.
Human resource management
There will be two teams; one core team and another support team. Each team will be divided into
a number of departments like the labor department, technical department, HR department etc.
each department will be allotted work according to the best suitable plan made in this regard.
The salespersons will be hired for the purpose (Schmidt, Ploetner, Öttl, Isikveren, & Hornung,
2015). In addition to this, technical experts will be hires for adequate maintenance of the
software or app (Opengart & Ison, 2016). The app will be compatible with most of the mobiles
and there will be no need to install the app. The services will be provided 24/7 and live chat
portal will be provided so that customers can easily buy the air tickets.
The implementation process
There will be a number of steps which are described as follows:
a) Technical work- first of all, the technical work related to the app will be completed so that
the app is available to customers for use at the earliest.
b) Determining prototype requirements- the prototypes related to software will be determined
in the next step

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c) Develop the business and pricing models- the business model as described above will be
developed and prices will be set according to the journey time.
d) Marketing plan- Finally, the plan and the app will be promoted through digital marketing so
that considerable awareness regarding the app can be generated in the market.
Conclusion
The business plan of air ticket auctioning via digital means is a new idea which has huge
potential in future as the airlines market are continuously increasing due to increasing economic
prosperity and the efforts of governments of the country to make air travel possible for the
market population (Guzhva, Curtis, & Borodulin, 2015). The ticket auctioning is a new idea and
has a bright future if the appropriate business plan is made and implemented. There need to have
a sound strategy related to intellectual property rights so that the business plan does not get
stolen to other business organizations.

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References
Burbidge, R. (2016). Aviation climate resilience: clarifying the impacts and identifying the
barriers. International Journal of Aviation Management,4(2) 88-104.
Guzhva, V. S., Curtis, T., & Borodulin, V. (2015). Market analysis for small and mid-size
commercial turboprop aircraft. International Journal of Aviation Management, 4(2), 121-
143.
Hayashi, T. (2016). A consideration on the impact of HSR on the aviation sector in view of the
recent Japanese case. International Journal of Aviation Management, 4(2),189-199.
Koch, S. (2017). Social media in the airline industry: acceptance of social seating.
emeraldinsights, 50-67.
Lin, B., & Tsui, W. H. (2016). The effects of the airline strategic alliance group on member
airlines' productivity during pre-mature stage. International Journal of Aviation
Management, 6(2), 136-149.
Opengart, R., & Ison, D. (2016). A strategy for alleviating aviation shortages through the
recruitment of women. International Journal of Aviation Management, 6(2), 200-219.
Parthasarthy, R. (2011). The Competitive Environment of the US Domestic Airline Industry In
2010. Airline Industry Case Journal, 3(1), 34-38.
Schmidt, M., Ploetner, K. O., Öttl, G., Isikveren, A. T., & Hornung, M. (2015). Scenario-based
life-cycle cost assessment of future air transport concepts. International Journal of
Aviation Management, 6(2), 167-182.