Global Hospitality and Tourism Issues: Air Travel Impact Analysis

This report examines the multifaceted impact of air travel on the global hospitality and tourism industries. It begins with an introduction highlighting the increasing ease of travel and its environmental consequences, emphasizing the need for responsible travel. The main body delves into the factors influencing aviation growth, employing a PESTLE analysis to assess economic and environmental impacts. Economically, the report highlights the UK's strong aviation network and its contributions to GDP and employment, while acknowledging risks like Brexit. Environmentally, it discusses the negative impacts of emissions and resource depletion, advocating for sustainable practices. The report concludes by emphasizing the importance of responsible travel, promoting technological solutions, and advocating for a balance between economic development and environmental sustainability in the aviation industry, as well as the need for awareness among people on the adverse impact of air travel.

Assessment

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

Introduction
With the increased globalisation the connectivity among countries has increased which
has also increased the ease of travelling to various locations. Also the aviation industry is
offering cheap travels to their customers by providing various offers and discounts which has
lead to further increase in the air travel which is also creating negative impact on the
environment. It is thus important that the concept of responsible travel is increased which can
help in making ait travel sustainable along with leading to growth and development in aviation
industry. In this report the factors which create an impact on air travel will be discussed along
with the challenges, risks and limitations related with aviation growth.
Main Body
In order to determine 'whether we should travel more responsibly' it is essential that the
factors which affect growth of aviation industry are analysed so that both the positive and
negative impact of these factors can be understood which can help in making effective decisions
regarding increased growth of air travel. The macro factors which can affect the growth and
development of aviation industry can be determined by using the PESTLE tool which is a
strategic management tool which help in analysing both the negative and positive impacts of
these factors. The two such factors that can affect the growth of aviation industry are:
Economical: These are the factors related with economy of a country and are affected
with factors like employment rate, interest rate, GDP etc. UK has a stable economy with high
standard living of people which means that people in UK use the aviation services more
frequently. Also the economic factors which can help in the growth of this industry are that
increase in air travel can help in increasing revenue thereby contributing towards UK economy
(de Vries, 2016). Also it can help in increasing the number of jobs in R&D and manufacturing
sector thereby contributing towards economic development so that the growth of industry can be
encouraged. Also as there are few manufacturers of aircraft which can help in the development
of aviation industry as it can help in gaining economies of scale which can further bring down
the costs of air travel and increase the number of people using aircraft as mode of transport.
Further it can help in contributing to the increase in tourism industry so that more revenue
generation can take place in UK. UK has the 3rd largest aviation network in the world and the 2nd
largest aerospace manufacturing sector. The aviation sector also has a turnover of over £60

billion and it contributes over £22 billion towards the GDP of UK along with employing more
than 1 million people in UK (Economic contribution of UK aviation industry .2016). The risks
and limitations can be the uncertainty of Brexit which can affect the prices of the components
which are brought from the countries of European Union thereby increasing the prices of overall
production of aircraft.
Environmental: These are the factors related with the environment of a country which
include availability of resources, pollution etc. In UK there are various Environmental Acts
which must be implemented by all the businesses so that they can work sustainably and increase
their profitability in market. The growth and development of aviation industry has various
negative impacts on the environment like the increase in number of air travels will increase
emissions in environment leading to increased pollution which can create negative impact on the
environment (Garrow, 2016). There will also be exhaustion of resources with increased number
of aircraft that can lead to increase in depletion of resources which can create negative impact on
the environment. Also the increased pollution like noise and air can also create adverse impact
on environment which can act as a negative factor for the growth of aviation industry. However,
by following all the Environment Protection Acts the companies can work towards increasing
sustainability of business so that the adverse impacts can be reduced thereby enhancing the
effectiveness with which the aviation industry can grow. The environmental impact of aviation
on UK is increasing with the increase ion demand for air travel among the people of UK and
accounting to 6.3% of all the UK carbon emissions in 2006 which has created an adverse impact
on the environment of UK (Irawan, Simanjuntak and Dwitasari, 2020).
Based on the above discussion it can be said that it is important that responsible travel is
promoted among people so that they can become more responsible and do not take flights
frequently for travelling within UK which can help in preventing more use of aircraft. Also it is
important that awareness among people is increased regarding increased adverse impacts on the
environment due to excessive travel so that they can become responsible and take flights only
when required. The growth of aviation industry can however lead to increased economic
development of UK it is important that sustainable travel is promoted so that sustainability can
increase with the growth in this industry (Gössling and Hopkins, 2019). On the basis of analysis
of macro-environmental factors it can be said that it is important that responsible travel in
increased among people. Use of various types of technologies can be done by businesses in UK

so that the people who travel for business purposes can be limited as work can be effectively
done irrespective of distance. Also the use of fuel which can help in reducing carbon emissions
must be used so that aviation industry can grow along with increasing its economic growth.
Conclusion
From the above report it can be said that the growth of an industry can bring both positive
and negative impacts which must be analysed and evaluated so that overall impact can be
considered. It can also help in changing the behaviour of people so that they can become more
concerned about sustainable growth of an industry which can help in increasing both the
profitability of business along with ensuring sustainable growth so that negative impact on
environment can be minimised.

References
Books and Journals
de Vries, A., 2016. Travel intermediaries and responsibility for compliance with EU travel law: a
scattered legal picture. J. Eur. Consumer & Mkt. L., 5, p.119.
Garrow, L.A., 2016. Discrete choice modelling and air travel demand: theory and applications.
Routledge.
Gössling, S., Hanna, P., Higham, J., Cohen, S. and Hopkins, D., 2019. Can we fly less?
Evaluating the ‘necessity’of air travel. Journal of Air Transport Management, 81,
p.101722.
Irawan, M.Z., Simanjuntak, N.I., Bastarianto, F.F. and Dwitasari, R., 2020. Predicting the impact
of Trans Java Toll Roads on demand for intercity air travel in Indonesia. Journal of Air
Transport Management, 87, p.101848.
Jochimsen, L.M., 2020. ‘I can do more.’: investigating frequent flyers’ responses to flight
shaming and encouragement interventions for reducing air travel and their effects on
perceived self-efficacy. Master Thesis Series in Environmental Studies and
Sustainability Science.
Online
Economic contribution of UK aviation industry .2016. [Online] Available through:
<https://airlinesuk.org/wp-content/uploads/2016/02/SA-Socio-Economic-Report-
Final.pdf>