This report provides an analysis of AirAsia's social media marketing strategies, focusing on their use of platforms like Facebook, Twitter, and Instagram. It examines their approach to advertising, customer engagement, and content diversity, highlighting the company's efforts to maintain an ethical presence and avoid discrimination. The report includes examples of AirAsia's social media posts, such as those promoting diversity and warning against scams. It also discusses the potential impact of social media content on audiences, particularly young people. The conclusion emphasizes the importance of ethical marketing practices and recommends the implementation of a marketing specialist team and improved social media support to enhance customer interaction and ensure adherence to ethical guidelines.
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