Digital Business Management: AirBnB E-Business Strategy Report

This report analyzes AirBnB's e-business model, competitive strategies, digital marketing approaches, customer traffic data, e-CRM implementation, and cybersecurity measures. It identifies the strengths and weaknesses of AirBnB's online platform, focusing on aspects like website design, user safety, and digital engagement. Recommendations are provided to enhance AirBnB's digital strategy, including improvements to customer service, content creation, and data protection. The report also emphasizes the importance of effective key-word research, memorable content, and gathering customer information to improve overall customer experience. The conclusion highlights AirBnB's efficient use of digital platforms to sustain in the current competitive environment.

Digital Report

Table of Content
• Introduction
• E-Business model that the website pursues along with the strengths and weaknesses
• Competitive and Digital business strategy of AirBnB
• Digital marketing strategies and provide recommendations
• Discuss customer traffic data and provide recommendations
• Identify E-CRM and social network channel link with the website and provide
recommendations
• Identify cyber security measures used by the website of company and provide valid
justifications
• Conclusion
• References

Introduction
• In current time E-business has become a crucial aspect of business which is
related with using e-commerce platform to exchange the necessary piece of
information (Patel, Goyal and Agarwal, 2018). For the present report AirBnB
is taken into consideration. The present study will comprise E-business model,
competitive and digital business strategy of the company. Further, digital
marketing strategies, web marketing intelligence platform , E-CRM, security
measures of the company will also discuss in the given assignment.

E-Business model that the website pursues
along with the strengths and weaknesses
• Online or E-business is a type of business wherein information is shared
across the internet. AirBnB is an online platform which allows the sellers to
post the product on the website from where buyers can select the necessary
products as per their needs and requirements.
• Strengths: The website of AirBnB is well-designed and functional which
reflects the rentals listed by the sellers in an efficient manner.
• Weaknesses: The e-commerce website of the company is considered as less
reliable and secure. It has been accused of paying less or no attention towards
the safety of users. 21/01
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Competitive and Digital business strategy of
AirBnB
• The AirBnB provides opportunity to guests to book the rental place which best suits with
their requirements. The review system of the company also sets it apart from the competitors
as both the guest and host gain confidence by going through with the positive reviews
(Srnicek, 2017).
• Recommendations:
• It is analyzed that the company is required to focus on the safety feature. Being an online
service provider, they are lacking in terms of safety.
• In terms of digital strategy, they are likely to post visual contents like videos, graphics in
order to interact with the buyers efficiently.
•

Digital marketing strategies and
provide recommendations
• Airbnb is active on different social media platforms and regularly post pictures
and other relevant content on the social media pages. On Face book, the
company has already more than 3 millions likes and they are likely to post
constantly in order to keep the audience engage.
• Recommendations:
• To improve the digital marketing practices, company is required to keep a
check on the overall customer service.
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Discuss customer traffic data and provide
recommendations
• Customer traffic shows the number of visitors who visit the website of a company.
High customer traffic is the symbol of successful digital marketing strategy of the
organization. In case of Airbnb, it is a well-known name in travel and hotel industry.
The company recorded 72.61 million total visits on its website.
• Recommendations
• However, Airbnb is a renowned company but it is facing the issue of lower customer
traffic. In this situation, it is suggested that the entity needs to perform effective key-
word research and create memorable content so that the customers visit on the
website and stay for the longer run.

Identify E-CRM and social network channel link
with the website and provide recommendations
• E-CRM is the application of online and internet based tools like websites, chat rooms,
emails and other such channels to attain the CRM objectives. E-CRM improves the
efficiency of the overall process and also enhances the interaction of a business entity
with potential customers (Khanh and Cao, 2021).
• Recommendations:
• It is suggested that AirBnB needs to gather necessary information regarding the
market trends, needs and preferences of the customers and more in order to improve
the overall customer experience efficiently.
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Identify cyber security measures used by the
website of company and provide valid
justifications
• Cyber security refers to keep the information private and protected from the
damage and theft. It can be applied to both softwares as well as hardwares along
with the information present on the internet (Edgar and Manz, 2017). In Airbnb,
they are highly concern regarding the protection of personal credentials of the
customers, they take necessary measures such as preparing back up of data,
securing the network and device, encrypting the information and more.
• Recommendations: It is suggested that Airbnb needs to keep its software
updated as it helps in keeping the data protected and safe.
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Conclusion
• It is analyzed through above-mentioned information that E-business has
become a crucial aspect of business which is related with using e-commerce
platform to exchange the necessary piece of information. It is monitored that
Airbnb is making efficient use of digital platforms and techniques in order to
sustain in the current competitive environment.
•

References• Patel, D., Goyal, S. and Agarwal, R., 2018. E-Commerce
Business Model. In Improving E-Commerce Web Applications
Through Business Intelligence Techniques (pp. 110-129). IGI
Global.
• Zhang, Y. and Wen, J., 2017. The IoT electric business model:
Using blockchain technology for the internet of things. Peer-to-
Peer Networking and Applications, 10(4), pp.983-994.
• Singh, G., Kaur, H. and Singh, A., 2018, August. Dropshipping in
e-commerce: a perspective. In Proceedings of the 2018 9th
International Conference on E-business, Management and
Economics (pp. 7-14).
• Online
• Social media highlight:Airbnb-Stunning Strategy, 2018.
[Online].Avaliable
through:<https://www.stunningstrategy.com/>