This report provides a comprehensive analysis of Airbnb's external environment, focusing on factors such as customers, pressure groups, competitors, political, economic, social, technological, environmental, and legal aspects. The report utilizes an uncertainty matrix to assess the impact of these factors and their associated risks. It then offers strategic recommendations for Airbnb, emphasizing a pricing strategy that maximizes fill rates to ensure high occupancy and consistent income generation. The report concludes by summarizing the various elements impacting Airbnb's business and highlights the importance of ongoing analysis for effective management and strategic control. The report also references the impact of social media, technology, and legal conflicts on Airbnb's operations. The assignment is a report for a Fundamentals of Management course.
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