This report presents a research proposal focused on Airbnb, exploring customer loyalty and satisfaction within the hospitality market. The study aims to investigate how Airbnb meets customer needs, its competitive standing against traditional hotels, and the factors influencing customer loyalty. The research outlines specific objectives, including examining the relationship between Airbnb's services and customer satisfaction, and identifying the impact of different personality types on commitment. The methodology involves a quantitative approach, with limitations including a mono-method design and potential challenges in accessing real-time data. The report also includes a review of relevant literature, ethical considerations, and the anticipated benefits of the study, such as understanding Airbnb's long-term success factors and the importance of customer loyalty.
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