Airbnb's Strategy: Objective, Scope, and Advantage - Analysis

This report provides a detailed analysis of Airbnb's strategy, focusing on its objective, scope, and advantage. It examines Airbnb's target customers, geographic locations, and vertical integration strategies, including in-house operations and partnerships. The report references the Collis & Rukstad article on strategy statements and the Airbnb case study to evaluate the company's strategic management. It also addresses specific points about Airbnb's scope in terms of target customers, service offerings, geographic locations, and vertical integration. The analysis concludes with a proposed strategy statement for Airbnb, adhering to a 35-word limit, summarizing the company's strategic objectives and competitive positioning. Desklib provides access to similar solved assignments and resources for students.

New Instruction
clarification

INTRODUCTION
Strategy in business is having clarity about their plans, actions and goals that majorly
outlines where how business will operate to complete in particular market. As per in field of
management involves the formulation and implementation of plan for attaining better
competitive advantages (Dolnicar and Zare., 2020). In this the company is consider Airbnb is an
American company marketplace for lodging, primilarly and tourism activities.
MAIN BODY
Describe the scope in terms of target customers and along with what product and service
offering.
The scope of target customer for Airbnb company are tourists, travellers and peoples who
are seeking for rental house like outside guest. The product and service which they offer rental
houses and other accomodation services to tourists (Jiao and Bai, 2020). They usually target their
people group who are having willingness to pay rent with meet interesting people.
Illustrate the scope of Airbnb geographic location where they operates.
The scope of Airbnb company make determine their geographic location more than 191
countries in which 10,000 cities they provide their accommodation services at global level. They
majorly operates their business practises in Urban or rural areas with the age of 18-60 people
(John Dudovisky, 2019) .
Describe about scope in terms of vertical integration of business operations. What is done in
house at Airbnb and what operation or services business partners.
Vertical integration is type of strategy whereby a company use to handle controls where
its suppliers, distributors or retail location to control towards specific business supply chain. Yes
Airbnb company comes under vertical integration as their product distribution of product where
they could using someone else product. As Airbnb handle their own customise accommodation
services with better enhancement offer to positive outcomes (Bi, H., 2020). The reason that
Airbnb is vertical integration to create their own experience through better supply effectively. To
enable for list their space of earn rental money. The Airbnb provides insurance to listed
properties where the facilitates the process for booking in living space for travellers.
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CONCLUSION
From above strategy of business for specific company in which it summarise about the
scope of its target customers, product and service which offer by the organisation. Another detail
information of scope about company base geographic location in terms of services of
accommodation that provide to them in affordable prices.
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References:
Books and Journals
Dolnicar, S. and Zare, S., 2020. COVID19 and Airbnb–Disrupting the disruptor. Annals of
Tourism Research, 83, p.102961.
Jiao, J. and Bai, S., 2020. An empirical analysis of Airbnb listings in forty American cities.
Cities, 99, p.102618.
Bi, H., 2020. Effectiveness of Communications of “Airbnb”. Economic Management Journal,
9(1).
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