This assignment analyzes the Airborne Express case study, focusing on its business and strategic management. The solution begins with an overview of Airborne Express's generic strategy, emphasizing its domestic delivery network, vehicle infrastructure, strategic alliances, and information systems. It then applies Porter's Five Forces to assess the competitive environment, including barriers to entry, threat of substitutes, supplier and customer bargaining power, rivalry, and complementary products. Finally, the assignment proposes a new strategy for Airborne Express, suggesting infrastructure renovation, international alliances, and capital structure adjustments, with key performance indicators and a balanced scorecard approach to guide implementation. The analysis highlights the company's challenges and potential for growth within the competitive air express industry.
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