This report examines the challenges faced by Airbus due to rapidly changing technologies, evolving customer expectations, and globalization. It analyzes Airbus's operational areas, including technology, customer expectations, globalization, job design, quality management, and supply chain, to understand operational management practices. The study highlights the importance of operational management in enhancing customer satisfaction, optimizing resource utilization, and achieving a competitive advantage. It explores how these challenges can be converted into opportunities for market leadership through advanced technology, improved efficiency, and sustainable planning. The report suggests sustainable planning with innovative ideas, flexibility, measurability and time boundation. The report also analyzes the impact of these challenges on the company's performance. It offers recommendations for future success, emphasizing the need for adaptability and strategic planning in a dynamic market environment.
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