Airdri Limited MSME Report: Challenges and Growth Strategies

This report provides a comprehensive analysis of Airdri Limited, a well-known manufacturer of hand dryers and an SME, examining its business operations, challenges, and growth strategies. The report begins with an executive summary and introduction, providing background information on Airdri's establishment, employee count, and annual revenue, as well as highlighting key challenges such as the impact of lockdowns and innovation costs. The main body delves into the nature of the entrepreneur, the SME start-up processes, the business concept, and competitive advantages, including the company's focus on reliability, energy efficiency, and design. It also analyzes the current level of demand and competitive environment using Porter's Five Forces model, examining the bargaining power of suppliers and buyers, and the threat of new entrants. Furthermore, the report discusses Airdri's growth and development to date, its current growth strategy, and the challenges it faces, including government support measures. Overall, the report offers a detailed overview of Airdri's business model, market position, and strategies for overcoming challenges and achieving growth.