Business Development Report: Airdri Company Growth and Funding

This report provides a comprehensive analysis of growth strategies for Airdri Company, a small to medium enterprise. It begins with an introduction to growth planning and its importance in a competitive market. The main body evaluates key considerations for determining growth opportunities using the Boston Consulting Group (BCG) matrix and the GE matrix. It then explores opportunities for growth using the Ansoff matrix, discussing market penetration, product development, market development, and diversification. The report assesses the competitive advantages that Airdri can leverage. It delves into specific options and pathways for growth, including risk mitigation strategies. Different funding sources are examined, with their benefits and drawbacks. The report also includes the design of a business plan for growth, including financial information and strategic objectives. Exit and succession options for small business organizations are also assessed. The report concludes with recommendations for Airdri's strategic development and growth, supported by references.