Airdri: Tapping into New and International Markets - Analysis
VerifiedAdded on 2023/01/13
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AI Summary
This report examines Airdri's strategic expansion into new and international markets, focusing on the global business environment, particularly within the context of the United Kingdom. It employs a PESTEL analysis to assess the political, economic, social, technological, environmental, and legal factors influencing Airdri's growth. The report highlights the opportunities and threats in a competitive global landscape, emphasizing the rationale for SMEs to expand, including sales expansion, cost savings, and market diversity. It also discusses the advantages of trading blocs and agreements, the impact of tariff and non-tariff barriers, and the influence of international trading blocs on Airdri's business. The report concludes by introducing Airdri and its founding, providing a comprehensive overview of the company's potential for international market penetration.
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