Entrepreneur Project 1: Airdri's Growth Strategy and Risk Analysis

This project analyzes Airdri, a hand dryer manufacturer, focusing on its business growth through market expansion, specifically in Malta. The project covers various aspects, including a literature review, research background, and research methodology. It utilizes models like SWOT and VRIO to analyze the internal environment and PESTLE, Porter's Five Forces, and Ansoff Matrix to assess the external market. The situational analysis includes SWOT and value chain analyses, exploring strengths, weaknesses, opportunities, and threats. The external market analysis delves into political, economic, social, technological, environmental, and legal factors. The project also examines market entry strategies, risk analysis, and growth strategies to provide a comprehensive understanding of Airdri's potential in the Maltese market. The research methodology is described, and the project concludes with key findings and recommendations. The project aims to provide a comprehensive understanding of Airdri's business operations and its potential for international expansion.

The Entrepreneur Project
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Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................3
Research Background......................................................................................................................3
Literature Review............................................................................................................................3
Models to analyse the internal environment................................................................................3
Techniques to analyse the external market environment.............................................................3
Situational Analysis.........................................................................................................................4
External Market Analysis:...............................................................................................................6
Market entry strategy.....................................................................................................................10
Risk Analysis.................................................................................................................................12
Growth Strategy.............................................................................................................................13
Research Methodology..................................................................................................................13
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16
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INTRODUCTION
Entrepreneur is considered as an individual who initiates business as well as faces all risk
and also enjoys the profitability. Moreover, they are commonly undertaken as an innovator,
source of new offerings, ideas procedures and others (Mazzarol and Reboud, 2020). The chosen
company for this report is Airdri, which is a hand dryer’s manufacturer. It was developed in year
1974 in Oxfordshire through business partners named as Peter Philips as well as Peter Allen. The
topics which would going to covered in this report are research backgrounds, Literature review
and research methodology. Apart from this data analysis is also going to be done with help of
some model such as SWOT, Ansoff and others.
Research Background
The aim of this research is report is to analyse the business growth of aridri through market
expansion overseas in Malta. For instance, the research would going to conduct various analysis
would helps them to analyse the respective entity’s internal environment, external environment,
growth strategy, risk factor and others. So that the research would able to accomplish their
objectives in effective and efficient way.
Literature Review
Models to analyse the internal environment
As per the viewpoint of Aziri (2020), In order to initiate new business within any areas this
is essential for entrepreneur to analyse the internal structure of its workplace. As this would
assists them to determine the effective resource availability along with various opportunities and
threats for their new business. For instance, research are going to used some effective model
such as SWOT and VRIO. SWOT analysis, it is considered as one of the essential techniques
which are basically utilised through firm in order to determined their strengths, weaknesses,
opportunities and threats. While on other side, VRIO, it is also undertaken as vital tools which is
used to evaluate the resources effectiveness that are available into firm.
Techniques to analyse the external market environment
As per the viewpoint of Kuznetsova (2020), External environment is composition of whole
outside factors that affect the business operations as well as practices positively and negatively.
So, this si essential for entrepreneur to determined the various factors for expanding their
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business at new locations. For instance, some of the effective tools which can be used for
analysing the external market factors in effective and efficient way. Some of the techniques are
PESTEL analysis. Porter's five Forces and Ansoff Matrix
Situational Analysis
In relation to this research it include number of aspects which are based on outcomes and
has to be achieved. In order to Airdri require an appropriate system which will helps manager in
performing different function and suing these function according to needs. This is also analysed
that there are different function which has to measure by meeting explanation and perform
different operations according to resources. There are different situation which has to be used in
accordance with needs so that business firm can perform its function and manage resources. In
order to conduct internal analysis there are different framework which can be use by business
firm. These are useful to achieve business objectives and manage functions according to needs.
In order to this, there are different frameworks which are discussed below:
SWOT analysis
Scanning internal environment is most imposed part which have to be used by business
fir in order to achieve business objectives and meeting requirement of business function and
manage all those business function in order to achieve better results. In context Airdri, it is
identified that there are number of function which has to be performed by business organization
while lunching its operation in Malta. In order to perform business function there is use of
SWOT analysis. This can be define as that framework which is related to using tools and
performing business function by analysis internal capacity of firm . This internal identification of
strength, weakness, opportunities and threats of firm in business environment in which it is
trading. These aspects of Airdri are stated below:
Strengths
Innovation is major strength of this firm where there are number of individuals working on
different aspect of business. This is because firm is using continuous innovation approaches
which helps in performing function by using innovation and managing operation according to
needs.
Price effectiveness is also an strength of firm. This is because Airdri is using effective tools
which support minimum wastages and provide advantages to firm in context of low prises of
there product and services.
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Weaknesses
In effective production process is a major factor which act as an weakness of business firm. This
is because there are number of loose points in production process which impact negatively on
function and leads to changes in business operations.
Employee turnover ration is also impacting as major weakness for business firm. This is because
it impact of fir by wasting the training and development cost.
Opportunities
Combing different function and using tools in order to perform business function and manage all
these roles. This is effective opportunities for business firm where it can use to expand its
business by using resource of other business firm.
Threats
There are different threat which have to faced by business firm. In relation to Airdri, market
competition is major threat which is by business firm in market. This is because there are number
of Chinese produce which are impacting in products which are soled by business firm in market.
Value chain analysis
This can be define as that analysis which is related to using function and managing these
function in accordance with business objectives. There are number of feathers which has to be
use. This is also helpful to achieve business objectives and managing these function so that
business function can be achieved in better way. In order to improve business in Malta, there are
different factor. Some of these are discussed below:
Inbound logistics: This include al those operation which has to be performed according
to needs and available resource. In this, there are different function which to be performed in
order to achieve business objectives. In this assembly plants, warehouses, or retail stores of
business function which have to be managed. Under this, there are different operations which
will be covered. These are related to function performed by AIRDRI.
Outbound logistics: This is that factor which is related to performing business function
in order to meet there functional requirement. This is also identified that there are difference
function which has to be performed in order to meet function.
Marketing and sales: This is an important function which can be use to achieve business
activates and manage function. Under this, firm needs to perform function which are related to
customers, clients, partners, and society at large.
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Service: There are number of services which are provided by business organization in present
busies environment. This is related to achieving business objectives and performing business
function.
In relation to this, chosen organization can use to perform its business function where it can use
different approaches which are related to price effective services and perform business activates .
Support activities
This is function which is related to performer those function when manager can use to manage
activates by setting priority. This is useful furmtion in adding value to each function and meeting
needs.
Infrastructure: This is related to perform business activities accounting, legal, finance,
control, public relations, quality assurance and general (strategic) management.
Technological development: This is also factor which can be use by business function
in order to meet requirement equipment, hardware, software, procedures and technical
knowledge. There are number of transformational development and perform business function to
meet requirement.
There are number of inbound and outbound factors which have can be used by business
firm in order to perform business function. This also helps in business function and manage roles
according to needs of firm. This are essential resources which are needed to perform function
and match needs according top firm objectives.
External Market Analysis:
This is important function which has to be performed by business organisational in order to
8ima0plement its fucntio0n and perform business operations. This is also helpful in order to
perform business actives and analyses impact of external environment on business functions .
This will helps firm in meeting standards and performing business activities in accordance with
this. This is also used to achieve business function and manage roles so that firm can manage all
these functions and meet needs. In order to this there are different frameworks which can be use
to perform activities. These are PESTLE analysis, Porter's five Forces and Ansoff Matrix.
PESTLE analysis
This can be defines that function which is related to scanning business environment in order to
meet requisitioner and perform functions. This also helps in performing business function so that
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manager can meet to perform this . In order to achieve business objectives of AIRDRI, this is
identified that there are different external environment factor which has to be use in order to
achieve business objectives and manage functions according to it. These are mentioned below:
Political factors: this include all those factors which has there direct relation to political
condition of the area where firm is working . Under this, there are different factors which can be
used to achieve business objectives . In context of Malta political environment , it is identified
that there is political stability which help business environment and performer business function
in effective way. This is also used as approach to achieve business objectives and manage
business activities.
Economic factors: these are those factors which are related t economic conduiation of to
particular area where firm is working . This is also identified, that there are number of economic
environment factors which are related to business of MALTA which will impact on performne of
business firm. These factors also impact on business function where manager can perform
activates so that business can achieve its function. This helps firm in using activates and
managing these function so that it can meet its requirement.
Social factor: this is also analysed that there are number f business function which has to
be used according to social environment of area where business firm is working. Under this , it is
evaluated that there are different business function which helps in achieving business objectives.
In context of Airdri, there are number of function where firm can use to perform its function.
Here. Malta social couture is similar to business function of firm which will help in performing
these functions according to needs and achieve business objectives (Majid and Yaqun, 2016).
Technology factors: this is related to changes in techniques which can be use to perform
business activities Here, there are number of activities which are used to manage business
fucntion and perform all these according current situation . This is also evaluated that there are
different concepts which are related to adoption of new and innovative tools so that business firm
can perform its business certificates.
Environment factors: this include those factors which are related to business
environment and performing business activities according to needs. Under this manager has
responsibility and manage function in concocter of business environment. This is related to use
of tools which can be managers in accordance with current needs and requirement of business
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firm. Here are different environment friendly which are used by business firm to manage roles
and perform environment friendly business operation (Petrovskaya and Mirakyan, 2018).
Legal factor: this is related to those function which has to be performed in order to
achieve business objectives and manage roles in accordance with needs. This is related to
different rules and function which has to be performed in order to meet requirement and perform
business functions. In context to airdri, this is identified that there are number of function which
is related to achieving business objectives an performing business function in appropriate way.
This are different elements which as to be used in accordant with needs of business firm
and perform activities This will helps in achieving better results and perform activities in
effective way.
Porter's five Forces
Porter's five force model can be defined as that model which is used by the organisation
order to identify industrial factors which can impact on functioning of. It includes five different
forces which has to be analysed by a drive in order to implement its product within malta. All
these factors are discussed below:
Competitive rivalry: does that factor within porter's five force models which is related to
the existing competitive rivalry of the organisation within the market where it is trading or going
to trade. In context of choose an organisation, it is going to perform its functions within the
market of Malta. There is no existing competitive rivalry of the organisation within this market
which act as a factor leads to competitive advantage to the organisation.
Power of supplier: power of supplier can be defined as that factor which is related to the
existing power of supplier within the market. In context to choose an organisation it is identified
that organisation is going to launch its business in Malta and expand its operation where the
power of suppliers is higher in comparison to other market. This is because there is no fix supply
to the organisational products which provide power to the suppliers in order to supply the
products at their own prices (Ting, Feng and Qin, 2017).
Bargaining power of customer: one more effective than the porters five force model
which impact on the functioning of tourism organisation within the area is related to the power of
buyer. In context to this it is identified that there are a large number of customer to the products
and services offered by the organisation. This also provides an advantage to the firm in order to
improve it services as well as decrease the power of customer within the market. Here is an
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organisation can work according to its requirement and perform the function in an appropriate
way.
Threats of substitute: it is identified that the chosen organisation is operating with innovation
approach. This help in eliminating the competition from substitute this is because it is difficult
for the substitute organisation to use a similar product as well as innovative approaches in their
function to attract the customer for stop this act as an advantage to the organisation in terms of
thirds of substitute where it can lead within the market of Malta (Sisson, 2017).
Threats of new entrants: one of the major factor which will impact on organisational
functions in lead to changes between different priority is related to threats of new entrants for
staff is identified that the chosen organisation has a better infrastructure as well as various kind
of development facility which help in eliminating the competition from the environment and help
in achieving better results.
Ansoff Matrix
It can be defined as that Framework which can be used by the organisation in order to
achieve better results as well as adopting an appropriate strategy for implementing the functions
for staff in contexts offence of matrix there are different strategies which has to be covered by
the organisation in accordance with needs and requirements for stop it is also identified that there
are various factors which is to be covered with it to meet the requirements and use the available
resources according to it for staff in context of current business environment of the organisation
it is identified that air dry is performing various functions which are required to be identified.
This make it essential for the form to use ansoff matrix to identify different strategies and adopt a
particular strategy to achieve business results.
Market penetration: market potential is that strategy which is related to the organisational
functioning as well as help the form in developing its existing market fullstop under the strategy
organisation can use the appropriate steps in order to improve the existing product within
existing markets. This will help in achieving better results where form can perform price
decrease increasing in promotional and distributional support as well as modest product
refinements (Dubal, 2017).
Market development: market development strategies are those which are related to
developing the market conditions in accordance with the organisational requirements for stock
under this organisation will use an appropriate strategy where it will develop a new market for
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existing product for stock in context to this there are different activities which can be performed
by the chosen organisation which include differentiating the customer segments and industrial
buyers for good that where organisation can easily implement its products.
Product development: product development can be defined as that strategy which is related to
developing a new product within the market which include different factors and must be
identified according to the requirements. and this organisation will use to implement a new
product within the existing market so that it can attract the customer towards the products and
achieve better results. This matter is choose an organisation to meet the requirements and
perform the function in an appropriate way (Veleva and Bodkin, 2018).
Diversification: this is the last time in this model which is related to developing a new
product within the new market. It is a most risky strategy which can be adopted by the
organisation in terms of product as well as market because it include appropriate product
research as well as market research so that organisation can launch the new product within the
new market. In context of the chosen organisation it is not suitable for the formed because this
will lead to damage the reputation as well as bring huge loss in operations.
In context of airdri, it is identified that organisation is working within the new market where the
market development strategies can be adopted to achieve the better results for stop this also help
in maintaining an appropriate system so that organisation can achieve its objectives and perform
with profitability.
Market entry strategy
There are different market entry modes which can be applied by company in expanding
business in Malta including. There are related to using different function and managing all these
function so that business firm can its objectives and perform in effective way. This also helps in
getting direction so that an appropriator business expectation methods can be used. Some of
these methods which can be used by Airdri. Some of these business function which can be used
by business firm:
Franchising: This is that business functions which is related to using tools and performing
business activities in order to meet needs. This is effective method which can be use to manage
function in new situation (Martínez, Bañón and Laviada, 2019). These are related to using tools
and managing these function in accordance with resource which can be used. Under this method,
firm can use to expand its business operation by using tools under which it can easily expand its
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business environment. Under this firm can use other organization where it can implement
franchisor licenses its know-how, procedures, intellectual property, use of its business model,
bran. Under this, opther organization use In return the franchisee pays certain fees and agrees to
comply with certain obligations, typically set out in a Franchise Agreement.
Licensing: this is also an tool which be use business firm in order to meet objectives and
perform business function in effective way. There are different factors which have to be covered
in order to meet needs and perform business activities. This is that function which is related to
using tools in order to expand business operation of firm in new market. This include patents,
trademarks, copyrights, designs, and other intellectual in exchange for a percentage of revenue or
a fee. This method is in trend form last several years. This is used in order to achieve business
objectives and perform business function in effective way (Mukherjee, 2016). This is related to
managing business function and using tools according to needs. Licensing usually means taking
advantage of an existing company’s pipeline and infrastructure in exchange for a small
percentage of revenue.
Joint ventures: It is most popular method which can be use by business firm in order to
meet there objectives and perform business function in effective way. There are number of
business function which can be used under this approach which are related to using tools and
manage all roles in effective way. This is identified that there are number of fucntio0n which has
to be performed under this. This involve using resource of both the organization which are
agreed on an mutual ration in order to perform business function.
Direct exporting: under this that function which can be use by business firm in order to
use internationalist function (Block, Fisch and Van Praag, 2017). Under this there are number of
business needs which has to be evaluated in order to meet the resource. In context of Airdri,
there are different factors which have to be evaluated according to needs. Here, firm can use to
promote its export polices in order to meet needs and perform business function to
internationalize its business. Here, Airdri can also use to send its produce top Malta by using
different tools and operations. This helps in implementing product as well as developing market
according to needs.
There are certain business function which can be use to achieve business objectives and
market the function in other nation. This will helps Airdri to meet explantation and perform
business according to neds of current business.
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Risk Analysis
This can be stated information that there are number of business function which involve
business activities , this is related to using tools and managing business activates where risk can
be minimised. This is related to using appropriate approaches which helps in meeting needs and
performing business function acceding to it . This is also evaluated that Airdrie is going to
expand its business operation in business environment of Malta. This impacted on performing
function and using these function according to needs of business activities. This is also evaluated
that there are different risk which has to be evaluated in order to achieve business objectives and
performing activities in effective way . Some of these are discussed below:
Suppliers risk: This is related to risk which involve main undersupply of firms produce and
services . This helps in meeting needs which can be used to achieve business function and
perform this business function according to it. There are different function in this , it involve risk
related to business function (Zhang and Acs, 2018). This is because while changing business
operation, manager in firm has to focus on availability of resource and using function in
accordance with needs. This impacted on business function where manager can perform business
activates by keeping check on suppliers of business organisation.
Employment risk: this is also an risk which have to be evaluated in terms of business
firm. Under this there are number of aspects which are related to business objectives and
meeting terms. There are number of function in this where manger in firm has to manage
employees according to needs of new area where firm is going to expand its business, these risk
are associated with changes in working environment as well as different functions which are
needed to be used. This also promote effective functions and using tools so that business firm
can achieve its objectives by motivation employees to perform business work.
Global environmental change: this is also analysed that there are number of risk which are
related to impact of changes which are faced by business firm in order to meet needs. These are
associated with using tools which will promote business objectives and managing success in this.
In context of Airdri, this is evaluated that there are number of business function which has to be
used and managed so that firm can achieve business functions (Levine and Rubinstein, 2017).
These are some challenges which has to faced by business firm Airdri in order to perform
its business objectives and manage roles according to needs. This also perforate effective
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