Airdri Ltd: SME Business Analysis and Strategic Planning Report

This report presents a comprehensive analysis of Airdri Ltd, an SME operating in the UK market. It begins with an introduction and background of the company, highlighting its establishment in 1974 and its focus on providing high-quality products and services. The report then delves into a PESTEL analysis, examining the political, economic, social, technological, environmental, and legal factors impacting Airdri's business. Following this, a SWOT analysis is conducted to evaluate the company's strengths, weaknesses, opportunities, and threats. The report also applies Porter's Five Forces model to assess the competitive landscape. Furthermore, the report includes reflections from participants, evaluating the project's successes and areas for improvement. The conclusion emphasizes the importance of strategic planning for business growth, and the report concludes with a list of references.