ISYS 324: Business Analysis - Stakeholder Analysis of Airline System

This report provides a stakeholder analysis for Holiday Inc.'s airline information system, identifying and categorizing both internal and external stakeholders. Internal stakeholders include employees across various departments like HRM, accounting, sales, and marketing, all crucial for the daily operations of the airline. External stakeholders primarily consist of customers, divided into ordinary customers seeking budget-friendly options and frequent fliers who expect premium services and benefits. The analysis also considers suppliers, manufacturers, governmental organizations and shareholders as key external entities. The report includes stakeholder maps and matrices to visually represent the relationships and importance of each stakeholder group, emphasizing the need to balance the needs and expectations of all parties for the successful operation of the airline system. Desklib provides access to similar solved assignments and past papers for students.

Running head: STAKEHOLDER ANALYSIS
Stakeholder analysis
Name of the student
Name of the university
Author Note

1STAKEHOLDER ANALYSIS
The stakeholders are the most important part of any organization it can be said that these are
an accountant, organization, group member, or system that affects or can be affected by an
organization's actions. Stakeholders are divided into two categories, namely the internal
stakeholders and the external stakeholders (Jensen 2017). The process of proper analysing of
the all the stakeholders that are present in the organisation is known as the stakeholder
analysis. In the case of the holiday inc. In airline system, the stakeholders are the primary
persons running the business. The internal stakeholders of the organization are the people
who help in the process of running the organization (Jones, Wicks and Freeman 2017). These
includes the employees and the HRM personals. The employees are the key members of the
organization who helps in the process of smooth running of daily processes. These includes
the personals from the recruiting and the training departments, the performance and the
appraisal teams, accounting and finance system employees, sales and the marketing
employees. These group of the stakeholders are responsible for the working of the
organisation.
The external stakeholders are the ones who are affected by the working of the
organization. The primary external stakeholders are the customers of the organization. In this
case the primary customers are sub divvied in two categories namely the ordinary customers
and the frequent fliers (Mena 2016). The Ordinary customers want to buy cheaper flight
tickets in order to save some money and such customers are normally flexible with the dates.
Frequent flyers have distinct profiles where one can get benefit of superior discounts and
other benefits as elite member (Andriof et al. 2017). Thus it can be said that the frequent
flyers are more important to the organization that the ordinary customers, and hence special
care must be taken in order to lease them with proper services. Other than the customers other
key stakeholders of the organisation are the suppliers, manufactures and others.

2STAKEHOLDER ANALYSIS
Stakeholder analysis can be defined as the process of measuring a system and potential
changes to it as they relate to relevant and interested parties. Stakeholder analysis is a key
part of stakeholder management.
(Figure 1: Stakeholders Map)
(Source: Author)

3STAKEHOLDER ANALYSIS
(Figure 2: Stakeholders Matrix)
(Source: Author)
(Figure 3: Stakeholders Matrix)
(Source: Author)
Primany internal
stakeholders :
Employees,
Workers,
Accoountants.
Seconday
Internal
Stakeholders :
Sales and
Marketing team,
Tranin g team
Primary External
Stakeholders:
Frequnt Fliers,
Govermental
organsaitions,
Shareholders.
Secondary
External
Stakeholders :
Odinary
customers,
Suppliers

4STAKEHOLDER ANALYSIS
References:
Andriof, J., Waddock, S., Husted, B. and Rahman, S.S., 2017. Value maximisation,
stakeholder theory and the corporate objective function. In Unfolding Stakeholder
Thinking (pp. 65-84). Routledge.
Jensen, M.C., 2017. Value maximisation, stakeholder theory and the corporate objective
function. In Unfolding stakeholder thinking (pp. 65-84). Routledge.
Jones, T.M., Wicks, A.C. and Freeman, R.E., 2017. Stakeholder theory: The state of the
art. The Blackwell guide to business ethics, pp.17-37.
Mena, S., 2016. Book Review: Samuel F. Mansell Capitalism, Corporations and the Social
Contract: A Critique of Stakeholder Theory.

5STAKEHOLDER ANALYSIS