Critically Analyzing Modern Tech for Airline Air Pollution Reduction

This report provides a critical analysis of how airlines can reduce air pollution through the implementation of modern technology. The executive summary outlines the research's aims, objectives, and methodology, including literature review, research design, data analysis, and data interpretation. The introduction establishes the importance of the airline industry and its impact on environmental sustainability, highlighting the need for innovative solutions to mitigate air pollution. The literature review explores existing research on the topic, examining the impact of technology on reducing emissions and promoting sustainability. The research methodology details the quantitative research approach, data collection methods, and analysis techniques used to investigate the research questions. Data interpretation provides an in-depth analysis of the findings, while the conclusion and recommendations offer insights into effective strategies for airlines to reduce air pollution. The report also includes reflection on alternative research methodologies and a comprehensive list of references.

Critically analyse the different
ways through which airlines can
reduce air pollution by using
Modern technology

EXECUTIVE SUMMARY
Main purpose of this dissertation is to examine the various ways by which airlines can
reduce air pollution by using Modern technology. For achieving this purpose, number of
activities have been completed. Development of aims and objectives is a first activity that
support in identification of main reason behind conducting this project. Literature is consider
another main activity that have been done by using number of secondary sources such as
magazines, books, articles, publication research etc. In this activity, different authors give their
opinion about the research aim and objective. As it helped researcher in achievement of research
aim and objectives easily. Research methodology is another main activity that were completed
by using number of useful methods such as quantitative research, probability sampling, primary
and secondary method of data collection etc. These are useful methods that supported to the
researcher when they require primary and secondary information about the study. For analysing
quantitative data, content analysis is a useful technique that have been used by researcher. In this
method, number of themes have been made that turn to assist researcher in completion of study
easily. Conclusion and recommendation is another and main part of this dissertation that include
entire detail about the dissertation and different ways related to the topic. Reflection and
alternative methodology is last activity that was completed by researcher by providing their
overall experience for doing this investigation.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
Background of study...............................................................................................................4
Research aim..........................................................................................................................5
Research Objective.................................................................................................................5
Research Question..................................................................................................................5
Rationale.................................................................................................................................6
LITERATURE REVIEW................................................................................................................7
RESEARCH METHODOLOGY...................................................................................................20
Research Design...................................................................................................................20
Research Construction..........................................................................................................21
Research Sample..................................................................................................................21
Procedure..............................................................................................................................23
Data Analysis........................................................................................................................23
DATA INTERPRETATION.........................................................................................................28
REFLECTION AND ALTERNATIVE RESEARCH METHODOLOGY...................................46
CONCLUSION AND RECOMMENDATION.............................................................................48
REFERENCES..............................................................................................................................51

INTRODUCTION
Airline Industry is referred to as the sector which offers air transport services to travelers
or passenger. This industry includes various products and services that is helpful in meeting with
the requirements of customers. Airline industry includes different business that is helpful in
transporting different passengers as well as freight though air routes. The respective industry is
growing in rapidly and serving its customers in effective manner (Zhang and et. al., 2016). The
main reason behind the growth of this industry is because of modern technologies which are used
by industry leaders for improvising their operational activities. There are many companies that is
performing its services in airline industry area as well as developed strong brand image. It is
essential for this company to use new and modern technology in its services as this will lead to
enhance overall performance of company. Airline industry play crucial role in overall growth
and development of nation. This industry is supportive in enhancing the leaving standards of
society and its citizens. Airline industry will lead to have impact on enhancing economic
condition of country. Modern technology is very supportive in managing different task and
activities of organization in better manner. This will lead to introduction of new and better
services in respective industry as well as enhance the quality of services provided by
organization. The present investigation is conducted with the motive of determining different
ways through which airlines can reduce air pollution by using Modern technology. By
conducting this research, airline industry will be able to develop their understanding on range of
methods which will reduce air pollution (Rothaermel, 2016). Also, this research will also
contribute in maintaining environmental sustainability. In this regard, investigator have
developed research aim, objectives and questions, on the basis of which they will conduct
research and find out proposed research outcome towards the same. Different data collection
method and approaches by researcher in order to get more accurate information.
Background of study
Airline industry is providing better and effective services to customer for meeting with
their requirements. This includes different facilities such as air planes or helicopters. In this
research project different aspects of modern technology in successful implementation of
organisation task is identified. Airline company is effective way of transpiration and movement
of customer or object from one place to other It has been analysed that modern technology play

crucial role in overall growth and development of Airline sector as well as improve the quality of
services provided by airline company. Airline company can use modern tool and technology to
reduce air pollution and maintain environment. Advance technology is helpful for conducting
task and activities in environment friendly manner. This will lead to keeping environment
pollution free as well as meeting with customers requirements (Chen, 2016).
Research aim
The research aim for the current dissertation is “To critically analyse the different ways
through which airlines can reduce air pollution by using Modern technology such as Automated
assistance and cyber security ”. A case study on Airline Industry.
Research Objective
 To investigate the importance of reducing air pollution for airline industry.
 To identify the influence of modern technology in Airline industry.
 To determine the potential challenges in application of environment friendly practices in
Airline industry.
 To analyse the changes in Aviation industry due to increase in technology.
 To identify different ways and factors that needs to be consider by Airline industry for
reducing air pollution for environment.
 To manifest the strategies which can be employed to minimize air pollution through
modern technology.
Research Question
 What is the importance of reducing air pollution for airline industry?
 What is the influence of modern technology in Airline industry?
 What are the potential challenges in application of environment friendly practices in
Airline industry?
 What is the changes in Aviation industry due to increase in technology?
 To identify different ways and factors that needs to be consider by Airline industry for
reducing air pollution for environment?
 How different strategies can be employed in airline industry to minimize air pollution
through modern technology?

Rationale
Vital reason behind conducting the investigation on the chosen topic i.e. “Critically
analyse the different ways through which airlines can reduce air pollution by using Modern
technology” is because, many investigators has conducted research on different topics and
focused on existing technology, passengers safety and on other concerns. But, it has been
analysed that there is only few investigations were performed on air pollution which is done by
different airlines (Guttikunda and Kopakka, 2014). Considering this topic, researcher will
become able to get the knowledge about different tools and techniques within aviation industry
that can be utilised to reduce the air pollution that is specifically being done by different airlines.
Due to unclear investigations done by previous scholars, there is less information available for
the different readers on the chosen topic. Another reason why this investigation is specifically
being taken into consideration is self interest of the investigator, as it is considered to be a vital
subject to study because somewhere somehow this air pollution done by this industry will impact
negatively on future aspects that are directly linked with upcoming generations. Because, it is
mandatory at present to reduce the air pollution among different aspects where one is pollution
spread by different airlines of all over the world.
The individuals who will be getting different benefits from this investigation are:
different researchers, scholars, persons who are connected to different agencies that are looking
forward to reduce air pollution and so on. Basically, this investigation will lead them to gain
knowledge in relation to different modern technologies that can be adopted by different airlines,
so that appropriate modifications could be made which will directly impact positively on various
aspects like reduction of air pollution. Also, it will deliver a range of benefits as well on the
future aspects like aircrafts can be built using different systems, tools and technologies which
would lead them to reduce the pollution done by them in the past and so on.

LITERATURE REVIEW
In this present chapter, investigator will provide detailed knowledge on the chosen topic
that is “To critically analyse the different ways through which airlines can reduce air pollution by
using Modern technology” with the different perspectives. As per the views given by Carter,
(2018) it has been determined that with passing time airline industry is growing constantly, this
is so because of incorporating latest technology. Here, it has been seen that industry leader of
retail sector makes use of latest software for smoothing its functions. Usage of the technology is
not only limited in making industrial functions simple but at the same time it also helps in
reducing air pollution. On the views expressed by Koch, W., (2015), Technology plays vital role
in order to reduce pollution and safeguard the environment effectively. Fuel which is made from
biomass, sugar cane and cooking oil emits less pollution. The level of pollution is also declined
by adding gear and lighter materials in engines which not only declines cost but also saves fuel.
In addition to this, design of non- stick coatings declines number of bugs due to which pollution
is minimized.
To investigate the importance of reducing air pollution for airline industry.
As per the views of conserve energy future (2020), It is very important for airline
organisation to conduct different activities which will lead to reduce in air pollution. It is crucial
for Airline sector to focus in minimizing air pollution as this will have significant impact on
business performance as well as attaining desired goals. It has been determined that there are
different harmful effective of air pollution of human being, environment as well as business. It is
important for airline sector to identify the major factors that is creating more air pollution as well
as work on reducing air pollution (Is Flying Bad For the Planet?, 2020). Airplane run on
kerosene fuel which lead to enhance the level of carbon in environment. This is the major factor
which lead to increase in air pollution. Increase in air pollution will lead to contribute to global
warming, huge carbon foot prints and so on. Importance of reducing air pollution for airline
industry is mention below in detail.
Enhancing performance – It is crucial for organisation to focus on reducing air pollution as this
will help in increasing the performance of organisation. It has been identified that modern
technologies will support in reducing air pollution and impact over increase the overall
performance of company as well as help in enhancing productivity of business. New and

innovation technology consist of creative tools and techniques to perform business task.
Companies dealing in Airline industry will be able to market its services to potential customers.
This will help in attracting more and more customers towards business by reducing the impact of
air craft on air pollution that will support in increase business productivity as well as
profitability (Hussain, Al Nasser and Hussain, 2015).
Better Customer services – It is important for airline company to focus on its customers and
customer services. By reducing air pollution airline sector will be able to provide better and
effective services to customers. This will help in enhancing the relationship with customer as
well as attract more customers towards business. There are different ways through which
company can reduce air pollution and its will assist in providing solution that is able to meet with
the requirement of customers. (Laña and et. al., 2016).
Improving environmental conditions – Environment is crucial part of individual life as well as
business. When environmental condition and factors are is in support airline industry will be able
to perform business activities very smoothly. Increase in air pollution will lead to have
significant impact over affect the environmental conditions. So it is important for airline industry
to focus in reducing air pollution in order to maintain sustainable environmental condition.
What is the influence of modern technology in Airline industry?
As per the views of Sumit Rehal (2020), it has been determined that modern technology
will lead to have major impact on Airline industry. It is essential for company which is dealing in
Airline industry to adopt new and innovative technology. This will help in improving the overall
performance of company as well as accomplishment of desired goals. Modern technology refers
to advancement in old technology by conducting different task and activities in better manner.
There are various positive as well as negative impact of modern technology in Airline industry.
Modern technology will support in performing business activities in effective and efficient
manner by enhancing the system of business. Implementation of modern technology in Airline
industry will be helpful for organisation as well as its employees. This will help in improving the
product and services offered by Airline company to attract more and more customers towards
business. Airline company which is implementing new and modern technology in process will
help in gaining competitive advantage over other rival companies (Jeeradist,
Thawesaengskulthai and Sangsuwan, 2016). So it has been determined that modern technology

will lead to have major influence on Airline industry. Different elements of modern technology
that will have direct as well as indirect impact on modern technology is mention below:
 Automated assistance – Morden technology will help Airline industry to provide
automated assistance to customers. It has been identified that Airline industry will be able
to provide better assistance to its customers in order to enhance their experience.
Automated assistance can be describe as an robotic assistance or help to customer in
order to make their journey easily. With this modern technology, Airline industry can
help customers in baggage process or to make it simpler. Automated assistance will lead
to have positive influence on Airline industry as it supports to customers in pre boarding
process (Villa and et. al., 2016). This type of technology includes biometric systems.
Biometric boom technology will help Airline industry to perform business task in better
and effective manner. It is determined that introduction of modern technology will help in
conducting task and activities of Airline industry in better manner so that task could be
Illustration 1: worldwide air traffic
Sources: Number of worldwide air traffic fatalities from 2006 to
2019*

conducted at required time (How New Technology Will Impact Airlines in The Next
Decade, 2020). It is analysed that introduction of new technology will help in saving time
as well as money of passengers and organisation. Biometric services will help in
providing extraordinary success to companies which is dealing in Airline industry.
Biometric is used for easily check in and check out for customers. This will support in
reducing the time of long queues in Airport. This will have direct influence on the
services of Airline industry and help in earning more revenues. Cyber security – Security is considered as very important part of Airline industry. It is
very important for company which is dealing in Airline sector to provide proper security
to its customers. There are different ways that will support company to provide better
cyber security to its customers. Airline industry needs to use more advance and modified
technology in its business process in order to provide better security to its customers. It
has been determined that modern technology will help in mainlining the data and
important information of company. Cyber security will support Airline industry to keep
data safe and secure. With the help of cyber security modern technology, information
data and information is safe as well as can be used by specific person. This is supportive
in maintaining data private with in Airline industry (Hayasaka and et. al., 2014). Cyber
security will includes more better and smarter systems. Morden technology will help in
providing smarter system to Airline industry. Advance and innovative technology will
help in conducting business operations in effective and efficient manner in order to attain
set goals. It is analysed that Airline company will be able to get better as well as smarter
system in order to perform task in effective manner. Morden technology will help in
creating better and creative systems for Airline company so that they can easily manage
its products and services. It has been determined that smart system will support in
providing strong communication with different function of company (She and et. al.,
2017). Greater connectivity – Technology will lead to enhance the connectivity of Airline
industry with different sectors. Morden technology supports in enhancing progress of
Airline company as well as gaining further advancement. With the support of advance
technology Airline industry will be able to control air traffic as well as connect with each
other very easily. Greater connectivity in airline industry will lead to conducting task in

better manner. Morden technology is helpful in managing different area as well as
enhance the greater connectivity with in Airline sector (Masiol and et. al., 2014). It has
been determined that greater connectivity between airline sector will lead to have
influence over reducing the flying time of aircraft. This will have significant impact on
reduction of air pollution for the environment as well as enhance airline company
services. With the support of better connectivity business will be able to enhance quality
of control with in the airline industry sector as well as support airline companies to
perform their activities. Greater in connectivity with the airline sector will assist in
performing airline activities in correct manner as well as supporting business in reducing
the impact on aircraft on air pollution.
What are the potential challenges in application of environment friendly practices in
Airline industry?
As per the view of Richard A. Clarke (2020), There are various challenges faced by
Airline industry to perform environment friendly practices in Airline industry. It is very
important for company to analyse as well as evaluate different issues that will lead to have
negative impact on performance of business practices. Airline industry is a very vast industry
which is providing different type of services to customers. It has been determined that companies
in Airline industry will be able to provide better and services to its customer by conducting
environment friendly practices. It is essential for company to use more environmental friendly
material in its business process in order to enhance quality of products and services.
Environmental friendly practices includes all those activities that will help in performing task
and activities in better and effective manner. It has been analysed that environment friendly
practices will support in performing different task and activities in such a manner that it will not
harm any other resources of environment. Airline industry is conducting different activities in
environment friendly manner as well as sustainability practices. This will lead to increase the
brand image of company in market areas along with this Airline company will be able to conduct
task in better manner (Eze and et. al. 2017). Different sustainability practices that has been used
in Aviation industry are mention below. Increasing fuel efficiency – Airline industry is increasing the fuel efficiency so that
company can provide better services with least impact on environment. It has been
analysed that Aviation sector is constantly looking for different as well as new way that