Leeds City College: Airline Social Media Marketing Report

This report analyzes the impact of social media on the marketing strategies of airline companies, particularly focusing on how platforms like Facebook, Twitter, Instagram, and LinkedIn are utilized to engage with consumers and increase brand awareness. The research explores how airlines leverage these platforms to publish content, share information about services, and ultimately enhance customer relationships. The study employs both primary and secondary data analysis, including surveys to gather quantitative data and literature reviews to establish a theoretical framework. The research also discusses the role of social media in customer service, data collection, and its overall contribution to competitive advantage within the aviation industry. The report provides a comprehensive overview of social media's influence on airline marketing, offering valuable insights into current practices and future trends.

Abstract
The present study deals with the influence of social media on airline establishments in the
sphere of marketing communications. The research emphasizes on the varied aspects of
communicating features to establish a solid foundation of inter-personal relations with the
consumers over social media platform. It is perceived that tourists and clienteles stand
characteristically as the prominent strength for expanding the business pursuits. It denotes the
collective lead of dissemination of services and facilities through the efforts of airports as
well as airlines groups. The dominant use of social media built over technological operations
prepares the platform for airline companies to interact with consumers and this streamlines
their competitive journey over their contestants. There are instances of social broadcasting
which are engaged by airline productiveness such as an online customer service desk through
the network applications to involve with patrons, to lead and interconnect with regulars from
any site and numerous other conveniences.
The social media correspondingly documented the aeronautics sector to undertake productive
techniques for research as well as developmental procedures in the domain of customer
satisfaction method. The methods of conducting assessment and evaluation and provision of
suitable opportunities of communicating strategy enable the patrons to develop a healthier
approach of mutual dealings.
In this investigation, primary as well as secondary approaches of data analysis are engaged.
The primary statistics comprises of quantitative facts whereas the secondary evidence is
composed by diverse sources including the journal articles, websites, and textbooks. These
collected facts are linked to the theoretical foundation as per the study related to the review of
literature. The computable facts are composed by the assortment of data as it is advantageous
for analyzing the interpretations and responses of members who are related to the entire
system of survey procedure.
In this dissertation, a structure of close ended questions were distributed to the participants to
reveal the viewpoints about social media used by airlines since it produces awareness and
attention among members to perform their role effectively and honestly. The questions were
carefully chosen as it constructs a virtuous policy for gathering the information from a large
section of population designed for quantitative assessment. The respondents get the scope of
reflecting their outlook and opinions confidentially rather than concentrating on the
conceivable feedback concerning the study. The researcher employed positive paradigm

founded on logical concepts around the effect of social media promotion on airlines. This
accentuates the aim for understanding the behaviour of individuals. Factual awareness
depends on the understanding of intellect on top of experiment and reflection. In consort with
this, authenticated facts are established with motivation as well as sensible consideration and
it is acknowledged as empirical substantiation.