Detailed Marketing Report: Apple AirPods2 Product and Market Analysis

This report provides a comprehensive marketing analysis of Apple's AirPods2, focusing on the United Kingdom market. It begins with a product description highlighting the features and benefits of the AirPods2, followed by a market analysis, emphasizing the brand's popularity and competitive landscape. The report then delves into segmentation, targeting, and positioning strategies, identifying the target demographic as young people aged 14-19. The marketing mix is examined, including product features, pricing strategies, promotional methods, and distribution channels. The report concludes that the AirPods2 is an innovative product that meets the needs of the target customers. The references include books and journals that support the analysis. This document is contributed by a student and available on Desklib, a platform providing AI-based study tools.

Assessment

Table of Contents
INTRODUCTION...........................................................................................................................1
Product/ Service Description.......................................................................................................1
Market Analysis:.........................................................................................................................1
Segmentation, targeting and Positioning:...................................................................................1
Marketing Mix............................................................................................................................2
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3
.........................................................................................................................................................3

INTRODUCTION
Marketing is a process of exchanging and managing relationship between customers so
that their needs and requirements can be satisfied. Present assignment is based on the product
AIRPODS2 that was developed by Apple in the year 2016. Targeted market for this product is
United Kingdom and targeted customers will be Youngster age between 14 – 19 year old.
Product/ Service Description
On March 2017, Apple announced to launch a new product named Airpods2 which can a
biggest hits. With the help of this product an individual can listen to music, make a call and
operate other audio programming without even touching the iPhone (Goyal and et. al., 2015).
This includes various features which is making the product unique in nature.
Market Analysis:
Apple brand it popular all over the world and most of the people love to buy phones of
this company because of its brand value. In order to complete this report, targeted country will be
United Kingdom and it has been chosen because of increased customer base as compared to any
other country. According to the recent times people are moving more towards brand because of
maintaining status in front of other individuals. In terms of competitors as such Apple doesn't
have any competitor in United Kingdom because they are itself a unique product. But Samsung
can be considered as a major rival firm because of its large customer base.
Segmentation, targeting and Positioning:
Segmentation: Market area is wide so it is is crucial that company after analysing the
market environment do proper segmentation so that effective services and facilities can be
provided to targeted customers (Goff and et. al., 2014). In terms of Apple, they have done
segmentation by considering demographic aspects such as age, income, etc.,
Targeting: This is done after making proper segmentation, like for this assessment
targeted customers were from the age group of 14 – 19 years. This age group was targeted in
order to know about the view points of these youngsters towards this innovation. Nowadays
people want their product to be compact but with lots of features.
Positioning: This is determine as factor in which one can know about the standard of the
company in front of its customers. For instance: after hearing Apple brand, one can determine it
is a brand which is one of the leading company across the world and provides excellent feature
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products to its customers. Therefore, it can be said that in relation with Apple they have a good
positioning in front of its customers (Stocker, 2014).
Marketing Mix
Product: Apple is very famous for innovative products through which life can be more
easier. Company provides a variety of products to its customers. Such as Mac, Iphone, Ipod,
Apple Watch etc., AIRPOD2 is a new product that was launched by the company in the year
2016 and gained much recognition in the market area.
Pricing Strategy: As Apple is a premium brand so they doesn't make products for all
sections of the society. Therefore, their pricing strategy depends upon the new and innovative
features they have added.
Promotional Strategy: Apple Inc., in their promotional strategy adopts aggressive
advertisement and for this they are using different channels and mediums like TV, print media,
online ads etc.,
Place: In United Kingdom products of Apple i.e. AIRPODS are available in stores and
customers can also purchase these goods through online and other distribution channels
(Heyward and Gibson, 2014).
CONCLUSION
From the above report it has been concluded that airpod2 is one of the unique and
innovative products which is enabling customers in doing their activities with out even touching
the mobile phones. Targeted customers are using this product because of the nature of trying new
and innovative products.
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REFERENCES
Books and Journals
Goyal, M. and et. al., 2015. Randomized assessment of rapid endovascular treatment of ischemic
stroke. New England Journal of Medicine. 372(11). pp.1019-1030.
Goff, D. C. and et. al., 2014. 2013 ACC/AHA guideline on the assessment of cardiovascular
risk: a report of the American College of Cardiology/American Heart Association Task
Force on Practice Guidelines. Journal of the American College of Cardiology. 63(25
Part B). pp.2935-2959.
Stocker, T. ed., 2014. Climate change 2013: the physical science basis: Working Group I
contribution to the Fifth assessment report of the Intergovernmental Panel on Climate
Change. Cambridge University Press.
Heyward, V. H. and Gibson, A., 2014. Advanced fitness assessment and exercise prescription
7th edition. Human kinetics.
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