This report provides a comprehensive analysis of the AJE clothing brand's global expansion strategy, focusing on the challenges and opportunities in the international business environment. It begins with an overview of the brand's current position in the Australian market and its plans for international expansion, particularly in the Indian market. The report highlights the importance of thorough market research, risk assessment, and the selection of strategic partners, such as Levi's India, to facilitate successful expansion. It also discusses the potential risks associated with inadequate research and the importance of considering ethical and environmental factors. The report outlines a detailed research plan, including activities, timelines, and responsible managers, to ensure a well-informed approach to internationalization. References from academic sources are used to support the analysis.
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