Case Study Analysis: Akron Children's Hospital Research Findings

This case study analyzes Akron Children's Hospital, focusing on its history, mission, and strategic challenges. It examines the hospital's need to differentiate itself in a competitive market while maintaining its high standards of care and patient satisfaction. The study highlights the research process employed by Marcus Thomas LLC, including data collection through focus groups and phone surveys. The analysis explores how the hospital can maintain its reputation and address the needs of its diverse patient base. The case study concludes by emphasizing the critical role of research in the hospital's success, particularly in understanding parents' perspectives and preferences. The study references the five-step research hierarchy and the importance of adapting to market changes. The study also provides details on the hospital's services, facilities, and the need to adapt to the changing healthcare environment.

Case Study: Akron Children's Hospital 1
Week 3: Case Study Analysis

Case Study: Akron Children's Hospital 2
Week 3 Case Study Analysis: Akron Children's Hospital
Summary
The case study's target for Akron Children's Hospital will change based on a few key
themes. The first step is to write a short narrative about the hospital's history and a short story for
Akron Children's Hospital. As a result, Marcus Thomas LLC will include an overview of the
research process. An analysis of the result, feasibility, and vital role of research in the hospital's
realization will be performed to summarise the case study summary for Akron Children's
Hospital.
The purpose of the case study for Akron Children's Hospital is to be more organized
about how the treatment is delivered while misrepresenting its strategic plan or increasing child
care costs. Since the community places a high value on the hospital's treatment and facilities,
patients mustn't see any adjustments in costs or quality of care as they work toward their goal.
This case study is complicated because the hospital is one of the most sought-after healthcare
facilities in the region where it is based. Since their specialty is infants, the hospital's company of
practices makes it impossible to set patients' rates.
Several of the necessary equipment and services are special orders, with an emphasis
exclusively on children. Besides that, the research workers must focus tirelessly on the facilities
they offer since the hospital's neighbors are not the only ones who rely on their concerns. For
support and care, many of the patients are from other nations, so the service they provide and the
staffing changes must remain consistent. The firm's issue must be focused on standing out from
the market to ensure high healthcare. Furthermore, it is committed to maintaining its legacy of
being a welcoming environment for every patient.

Case Study: Akron Children's Hospital 3
Akron Children's Hospital was founded in 1880. Since the hospital first opened its doors
over a century ago, Northeast Michigan's pediatric healthcare system has expanded to be one of
the country's largest. Its procedures are a combination of two pediatric hospitals that serve over
80 locations in the area. The hospital practices are made up of 30 different medical specialties,
with a focus on pediatric surgery. More than 3000 pediatric specialists are employed by the
facilities and treatment system, which attracts nearly half a million patients per year, not just on a
national scale but also globally. The mission of the Akron Children's Hospital, like every other
big organization, is laid out here:
A. To require medical attention for all babies, teenagers, youth, and burn
victims, regardless of financial means.
B. To make it obligatory to perform basic and clinical investigations,
diagnosis, and remedy of childhood diseases.
C. To enable residents and candidates in nursing, counseling, and other
health-related fields to pursue a multi-level master's degree.
D. To continue supporting and encouraging doctors and other health care
professionals who work with children to engage in lifelong learning.
The dedication of the Akron Children's Hospital is dedicated to providing the highest
quality of treatment by using the most up-to-date procedures, technology, and equipment
available, as well as promoting the family and child's reputation, emphasizing the dignity and
value of each patient, family member, and coworker, and adhering to the highest ethical
standards. To sustain and develop the leadership role, to partner with national healthcare
networks, community groups, business, industry, and government to ensure that the needs of

Case Study: Akron Children's Hospital 4
children and young adults are met at the local, national, state, and national levels, to maintain
highly skilled and allied health workers, to ensure efficient procurement.
The 5-step research hierarchy query, according to Quinlan et al. (2019), is the best
methodology for conducting research. It also means that stating the underlying problem and
deconstructing the original query is essential. Furthermore, Marcus Thomas's research team
needs to clarify the issues and the organizational structure.
A five-step procedure modifies this approach.
1. The first step is to address the management issue at Akron Children's
Hospital. In Akron's case, it will be how to set themselves apart from the competition
while preventing falling behind in terms and conditions, performance, and pricing.
2. There's still the issue of management. How can I compete with other
hospitals and service providers by innovating?
3. The analysis problems. They are discovering the possibility of extending
their programs outside of Summit County
4. The Akron Hospital Calculation Marcus Thomas LLC's main goal will be
to keep an eye on parents, doctors, and children during research, diagnosis, and care.
Besides, keep an eye on your children as they go to checkups, are admitted to the
emergency room, have surgery, or plan for surgery, among other things.
Marcus Thomas LLC is a major justification for the research team to double-check the
preliminary findings. All of Akron Children's Hospital's resources (energy, ingenuity, cutting-
edge technology, compassion, professional ability, expertise, and so on) are geared toward the
simple aim of assisting every child in achieving his or her maximum potential.

Case Study: Akron Children's Hospital 5
Marcus Thomas LLC's team of researchers learned that Clinic and Unicorn Babies &
Children's Hospital stressed the elevated aspect of their medical practice to describe their output
after reviewing and measuring Akron Children's Hospital's competitor message (Quinlan et al.,
2019). It was already up to the research team and saw whether the care-centered brand massage
they proposed would be a resounding success in convincing parents to choose a clinic.
Throughout that phase of the study, researchers determined that focus groups and phone surveys
would be the most effective methods.
The center community lasted 120 minutes and included Mahoning Valley, Medina,
northern Summit, and Portage Counties to focus on the three markets listed above. On the other
hand, the phone poll drew 1000 people asked to measure different issues related to Akron
Children's Hospital.
a) reasons driving hospital selection;
b) preferred hospital resources;
c) awareness of hospital environment and branding promises; and
d) how parents viewed healthcare reliability (Quinlan et al., 2019).
e) According to the most recent survey data in 2007, the hospital's
emergency room had 68,073 patients, with 8,647 being admitted. There were 2,430
inpatient procedures and 10,294 outpatient procedures undertaken by its physicians.
Via a pediatric residency program and community college internships, Akron Children's
prepares clinicians to be. The patient counseling patients, irrespective of their willingness to pay,
offer free educational services and support research initiatives to support its public better. The
top 50 facilities in most specialties are nationally ranked, and other facilities may be listed as
high performers. This partnership of research, education, and health institutions aimed at

Case Study: Akron Children's Hospital 6
pioneering the next wave of life-enhancing and life-saving improvements is recognized as
exceptional by many field experts (Akron Children's Hospital, 2010).
Conclusion
The Akron Children's Hospital management and executives recognized that
overwhelming the participants and creating an organizational marketing strategy would
necessitate extensive qualitative analysis. The decision to employ Marcus Thomas LLC and the
extensive study paid off with a rise in patient numbers due to a clearer understanding of patients'
parents' views on their needs and expectations (the main factors that affected parents' decisions
when their children required acute care). We are not exaggerating when we say that the research
proposal and the fellow researchers play a critical role in Akron Children's Hospital's recent
success.

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References
Quinlan, C., Babin, B., Carr, J., & Griffin, M. (2019). Business research methods. South-
Western Cengage.
(N. D). (2010). Office of Corporate Alliances. Retrieved March 27, 2021, from
https://www.akronchildrens.org/pages/Corporate-Giving-to-Akron-Children-s.html
(N.D). (2010). Akron Children's Hospital Retrieved March 27, 2021, from Akron Children's
Hospital in Akron, OH - Rankings, Ratings & Photos | U.S. News Best Children's
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