Entrepreneurship: Al Reetaj Restaurant and Grill Business Plan

This document presents a business plan for "Al Reetaj Restaurant and Grill," a restaurant concept specializing in continental cuisine and grilled kebabs. The plan outlines the business's objectives, including attracting a minimum of 100 daily customers in the first year, providing excellent food and customer service, and generating positive cash flow. The mission is to offer an exclusive dining experience reminiscent of home, using quality ingredients at reasonable prices. The vision is to become the customer's first choice for continental food and kebabs, emphasizing performance excellence and community respect. Key competencies include superior food and service, and a prime business location. The target market includes families, university students, and office patrons. The financial plan involves owner funding and bank loans, with a focus on lowering operational costs and achieving breakeven in the short term, and maintaining healthy cash flow and profit growth in the long term. The plan aims to provide a comprehensive understanding of the project's potential benefits and ensure a healthy financial position over five years.

Running head: ENTREPRENEURSHIP
Entrepreneurship
Name of the Student
Name of the University
Authors Note
Course ID

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Table of Contents
Introduction:...............................................................................................................................2
Business objective:.....................................................................................................................2
Mission:......................................................................................................................................2
Vision:........................................................................................................................................3
Key competency:........................................................................................................................3
Target Market and Segmentation:..............................................................................................4
Financial Plan:............................................................................................................................4
Conclusion:................................................................................................................................5
Reference list:.............................................................................................................................6

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Introduction:
The current proposal is starting a business of restaurants under the banner of “Al
Reetaj Restaurant and Grill” to serve excellent continental and grilled kebabs. The focus is
opening a restaurant that would provide a share of fair and equitable returns for the present
owners. The idea is to serve the customer with superior value by creating and offering a
variety of delicious different forms of hot and grilled kebabs.
Business objective:
The objective of business are as follows;
a. The business would to attract at least a minimum of 100 regular customers each day
in the first year of its operations.
b. The objective of business is to offer customers with excellent continental and grilled
kebabs at a reasonable cost and offer an outstanding customer service, measured by at
least a five percent annual growth in sales revenue with less customer complaints
(Chambers and Humble 2017).
c. To positive generate cash flow from the operations and at least a minimum of 10 per
cent from the net sales.
Mission:
The mission of “Al Reetaj Restaurant and Grill” is to provide an exclusive and
relaxed experience of dinner that is identical to home. The owners would strive to achieve the
goals by offering menu items and would incorporate quality ingredients for better experience
of food at the reasonable price.
Another mission of “Al Reetaj Restaurant and Grill” is to use the strategy, workforce
and system to offer each customers with the seamless three part customer experience service

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products and service environment. The mission of “Al Reetaj Restaurant and Grill” is to
surpass the customer expectations.
Vision:
The vision of the owners is to be the first choice restaurants among the customer for
continental food and kebabs. The owners considers that its values are critical to its success as
the values underlie the vision of the future. The vision includes
a. Attaining performance excellence by continuously seeking to meet the customer
experience (Finch 2016).
b. The vision of the owners is to be a respected company measured by the customers,
employees and community.
Key competency:
The key competency of “Al Reetaj Restaurant and Grill” are as follows;
a. Excellent continental food and service which would build and maintain the customer
loyalty
b. Location of business that would guarantee high visibility of company with higher
customer flows (Storey 2016).
SWOT:
Strength
 The location of the business would
be prime with easy access from
interstate
 Because of small size of business,
the owners believes that it would
Weakness
 Tighter margin would only allow a
small profit
 Retaining and recruiting staff would
be threat

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offer exceptional quality service than
the large corporate competitors
(Schaper et al. 2014).
Opportunities
 Lower barriers of entry for
immediate business
 Offering supplementary catering
service
Threats
 Increasing cost of operations
 Building or maintaining the volume
of sales
Target Market and Segmentation:
The owners have selected the subject of restaurant area because the location of the
business would be at very busy connection from interstate. This would encourage the family
members and daily patrons to stop in for continental and grilled kebabs as they would enjoy
the food at a reasonable price (Drucker 2014). The business target customers from all ages.
The primary focus of the owners would be families, university students and office patrons.
The business would be targeting the average income patrons to market its foods.
The primary market segments would be individuals from retail customers as this
would account for 50% of the sales. The other market segment would include local business
and corporate customers that would typically make large orders for their customers.
Financial Plan:
Considering the financial plans the business be opting for owners funding and bank
loans. The business aims to have a start-up cost of AED 100,000 with 50 percent of the funds
would be provided from the owners funding. The owner’s contribution would be in the ratio
of 50:50 partnership form. The funds that would be derived from the owners would be used

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cover the start-up expenditure (Kuratko 2016). The short run objective of business would be
lowering operational costs and focusing on attaining breakeven costs. The long run business
plans includes maintaining healthy cash flow and increase in profit over the period of five
years.
Conclusion:
On a conclusive note the proposed business plan is aimed at helping the owners to
understand the potential benefits of the project. The conservative approach of the business
would help in maintaining a healthy financial position of the business over the span of five
years. During that time, it is envisioned that the bank loan and the owners funding will be
sought to meet the new development of business.

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Reference list:
Chambers, I. and Humble, J., 2017. Plan for the planet: a business plan for a sustainable
world. Routledge.
Drucker, P., 2014. Innovation and entrepreneurship. Routledge.
Finch, B., 2016. How to write a business plan. Kogan Page Publishers.
Kuratko, D.F., 2016. Entrepreneurship: Theory, process, and practice. Cengage Learning.
Schaper, M.T., Volery, T., Weber, P.C. and Gibson, B., 2014. Entrepreneurship and small
business.
Storey, D.J. ed., 2016. Entrepreneurship and new firm. Routledge.Kirzner, I.M.,
2015. Competition and entrepreneurship. University of Chicago press.