Project Plan for Launching Childcare Products in Alaron - Analysis

This project report details the launch of childcare products within Alaron, a personal care product manufacturer, aiming to expand its business. The project plan, designed to launch products for children under five, estimates a 36-day timeline and a budget of $40,240. The report includes a project scope checklist, project priority matrix, work breakdown structure, estimation of work package durations, responsibility matrix, communication plan, project network (with forward and backward pass, activity slack, critical path, and Gantt chart), risk register, and resource-leveled project network. The project covers various phases, including planning, initiation, execution, and closure, with detailed milestones and technical requirements. The report emphasizes the importance of marketing and performance, and the project's successful completion is expected to expand Alaron's business by targeting a new audience for childcare products. The report provides a comprehensive overview of project management principles and their application in a real-world business scenario.

Running head: PROJECT MANAGEMENT
Project: Launching child care products in Alaron
Name of the Student
Name of the University
Author’s Note

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PROJECT MANAGEMENT
Table of Contents
Project overview.........................................................................................................................2
1. Project scope checklist...........................................................................................................2
2. Project priority matrix............................................................................................................4
3. Work breakdown Structure....................................................................................................5
4. Estimation of work package durations...................................................................................5
5. Responsibility matrix.............................................................................................................7
6. Communication plan............................................................................................................10
7. Project network....................................................................................................................12
7.1 Forward and backward pass...........................................................................................12
7.2 Activity slack.................................................................................................................12
7.3 Critical path....................................................................................................................16
7.4 Gantt chart......................................................................................................................17
8. Risk register.........................................................................................................................18
9. Resource levelled project network.......................................................................................19
10. Report Summary................................................................................................................20

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PROJECT MANAGEMENT
Project overview
The paper mainly focusses on the launching of childcare products within “Alaron”
which generally engages in manufacturing personal care products. In order to expand the
business, the higher authority of the organization wants to launch some childcare products for
the children who are below the age limit of five. In order to launch the childcare products, the
organization develops a plan for estimating the cost and time for launching the products.
In this paper, project plan for the event is created and as per the plan, the time that is
needed for launching the project will be around 36 days. It is found that budget of $ 40,240 is
mainly required for launching the products. Furthermore, the paper also reflects on project
scope, project priority matrix, WBS, communication plan as well as risk register.
1. Project scope checklist
1. Project objectives The overall goal of the organization
“Alaron” is to launch childcare products
for expanding the business.
2. Deliverables The main deliverables of the project are as
follows:
 Documentation
 Cost benefit analysis report
 Document of marketing strategies
 Documentation for launching
products
3. Milestones The project milestones are as follows:
Milestone Completion date

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PROJECT MANAGEMENT
Milestone 1:
Completion of
planning phase
01/06/18
Milestone 2:
Completion of
initiation phase
11/06/18
Milestone 3:
Completion of
execution phase
04/07/18
Milestone 4:
Completion of
closure phase
06/07/18
4. Technical requirements The technical requirements that are needed
include Lights, fans, sound system and
more.
5. Limits and exclusions The limits and exclusions include:
 The launching of project must be
completed within the expected time
otherwise project related budget will
enhance
 No parking lot facility for the audience
6. Reviews with customers The review with customers can be collected
with the help of :
 Feedback

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PROJECT MANAGEMENT
 Suggestions
2. Project priority matrix
A prioritization matrix is considered as one of the simple tool that generally helps in
providing proper diverse set of project items into proper order of importance. It generally
helps in identifying the significance by providing proper means in order to rank the project.
The project prioritization matrix is provided below:
PROJECT PRIORITY MATRIX
TIME PERFORMANCE COST
CONSTRAIN
ENCHNACE
ACCEPT
The figure that is displayed above is the project priority matrix for the launching of
childcare products within the organization ““Alaron”. As marketing is quite important for
launching, the project manager of the project utilizes every opportunity for reducing the time
of project completion, and in doing so the going budget is considered to be acceptable but not
desirable. In addition to this, the performance specification of the entire project cannot be
compromised.

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PROJECT MANAGEMENT
3. Work breakdown Structure
Figure 1: Work breakdown Structure
(Source: Created by Author)
4. Estimation of work package durations
The duration of the project is reflected in the table below:
Task Name Duration Start Finish
Launching child care products in Alaron 36 days Fri 18-05-18 Fri 06-07-18
Project planning phase 11 days Fri 18-05-18 Fri 01-06-18
Developing project plan 2 days Fri 18-05-18 Mon 21-05-18
Development of project resource plan 1 day Tue 22-05-18 Tue 22-05-18
Development of project financial plan 2 days Wed 23-05-18 Thu 24-05-18

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PROJECT MANAGEMENT
Development of project quality plan 2 days Wed 23-05-18 Thu 24-05-18
Development of risk management plan 2 days Fri 25-05-18 Mon 28-05-18
Development of project acceptance plan 1 day Tue 29-05-18 Tue 29-05-18
Development of communication plan' 2 days Wed 30-05-18 Thu 31-05-18
Development of procurement plan 1 day Fri 01-06-18 Fri 01-06-18
Project initiation phase 6 days Mon 04-06-18 Mon 11-06-18
Development of business case 2 days Mon 04-06-18 Tue 05-06-18
Undertaking cost-benefit analysis 1 day Wed 06-06-18 Wed 06-06-18
Understanding the market condition 1 day Wed 06-06-18 Wed 06-06-18
Creating charter 1 day Thu 07-06-18 Thu 07-06-18
Appointment of team members 2 days Fri 08-06-18 Mon 11-06-18
Project execution phase 17 days Tue 12-06-18 Wed 04-07-18
Identification of key audience 3 days Tue 12-06-18 Thu 14-06-18
Development of product 2 days Fri 15-06-18 Mon 18-06-18
Development of marketing plan 2 days Tue 19-06-18 Wed 20-06-18
Measurement of results 3 days Tue 19-06-18 Thu 21-06-18
Venue selection 1 day Fri 22-06-18 Fri 22-06-18
Theme selection 1 day Mon 25-06-18 Mon 25-06-18
Entertainment 1 day Tue 26-06-18 Tue 26-06-18
Selection of event timing 1 day Wed 27-06-18 Wed 27-06-18
Social media activity 2 days Wed 27-06-18 Thu 28-06-18
Planning for project follow up 2 days Fri 29-06-18 Mon 02-07-18
Product launching 2 days Tue 03-07-18 Wed 04-07-18

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PROJECT MANAGEMENT
Project closure phase 2 days Thu 05-07-18 Fri 06-07-18
Post-project review 1 day Thu 05-07-18 Thu 05-07-18
Stakeholders sign off 1 day Thu 05-07-18 Thu 05-07-18
Project documentation 1 day Fri 06-07-18 Fri 06-07-18
5. Responsibility matrix
Event
planner
Event
manager
Financia
l
manager
Hr.
manager
Marketing
manager
Organizer
Developing
project plan
A, R I C
Development
of project
resource plan
C I A, R
Development
of project
financial plan
I A, R C
Development
of project quality
plan
C I A, C
Development
of risk
management plan
C I A, C
Development I A, C C

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PROJECT MANAGEMENT
of project
acceptance plan
Development
of
communication
plan'
C I A, C
Development
of procurement
plan
C I A, C
Development
of business case
A, R C I
Undertaking
cost-benefit
analysis
I A, R C
Understanding
the market
condition
C I A, R
Creating
charter
A, R C I
Appointment
of team members
C I A, R
Identification
of key audience
I C A, R
Development

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PROJECT MANAGEMENT
of product
Development
of marketing plan
I A, R C
Measurement
of results
I C A, R
Venue
selection
I A, R C
Theme
selection
I C A, R
Entertainment
I A, R C
Selection of
event timing
I C A, R
Social media
activity
I C A R
Planning for
project follow up
A R, I C
Product
launching
C R, A I
Post-project
review
C R, A I
Stakeholders
sign off
C R, A I
Project
documentation
C R, A I

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PROJECT MANAGEMENT
6. Communication plan
Type Objective Medium Frequency Audience Owner
Kick off
meeting
Kick off
meeting is
mainly
arranged for
providing
proper
overview
about the
objectives of
the project to
the team
members
Face to face Once Project team
member
Project
manager
Project
team
meeting
Project team
meeting is
mainly
arranged for
discussing
about the
issues and
challenges
that are
related with
project.
Face to face Weekly Project team
member
Risk
manager

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PROJECT MANAGEMENT
Monthly
meeting
Monthly
meetings are
arranged for
making sure
that proper
budget is
utilized
within the
project.
Face to face,
conference
Monthly Project team
members
Financial
manager