Global Communication Systems Strategy & App Business Case Report

This report presents a comprehensive business case for the Alaycare mobile application, commissioned by the CIO of Baptist Care Company. It outlines the app's purpose: to enhance technological processes for clients and service delivery by securing data in the cloud, improving communication, and boosting organizational productivity. The report details the background of Baptist Care, the proposed solution to address inefficiencies and lack of real-time information, and a cost analysis of approximately $170,450 for development. It emphasizes strategic alignment with the organization's business and IT strategies, highlighting value propositions such as compliant solutions and secure data storage. The report also covers project management and control, infrastructure requirements including development platforms, coding languages, and cloud services, as well as software design, internationalization, social media integration, risk management, deployment strategies, user acceptance, maintenance, and future enhancement opportunities. The report concludes with recommendations for the app's implementation and integration.

Global Communication
Systems Strategy and
Communication
Contents

Letter of transmittal.....................................................................................................................1
Cover sheet..................................................................................................................................1
EXECUTIVE SUMMARY.............................................................................................................3
Background..................................................................................................................................3
Proposed solution.........................................................................................................................4
Cost analysis................................................................................................................................4
Strategic alignment within the organisation’s business and IT strategies...................................4
Value proposition and other benefits...........................................................................................5
Project management and control.................................................................................................5
Infrastructure requirements..........................................................................................................6
Software design, development methodologies and testing strategies..........................................7
Internationalisation......................................................................................................................8
Social media.................................................................................................................................9
Risk management.......................................................................................................................10
Integration and deployment strategies.......................................................................................11
User acceptance and change management.................................................................................12
Maintenance...............................................................................................................................12
Future opportunities and enhancement......................................................................................13
Recommendations......................................................................................................................14
Conclusion.................................................................................................................................14
REFERENCES..............................................................................................................................16

Letter of transmittal
Service Manager
Baptist Care Company
Pert, Western Australia
May 13, 2020
XYZ
CFO, Baptist Care Company
Dear Mr. XYZ
I submit here with a proposal in support of a mobile application entitled “Alaycare Mobile App”
to developed under the direction of Baptist Care Company. This application is innovative notion
to develop technological activity for clients and service delivery. The app is able to secure data
in cloud and develop the communication process and productivity for the organisation. This
application is capable to work in mobile and computer ( Android and IOS) compatibility. With
the help of this technique the firm can access client data from cloud and monitor staff case notes
and report. The concept behind developing this app is to deliver client centric data, offer
effective care system and provide workforce with real time data and services delivery so that
firm can perform its responsibilities in effective way.
Questions associating to any technical aspects of the proposal should be directed to me.
Questions of management and administration nature may be directed to Service delivery
manager.
Your consideration of my proposal is greatly appreciated.
Sincerely,
Mr. ABC
Cover sheet
This document is based on Global Communication Systems Strategy and Communication.
Within this project the information will cover about the development of a mobile application.
The document will capture data about background of the project, app development, proposed
solution, cost analysis and strategic alignment & IT strategies. Moreover, this document would
be addressing the value proposition, along with other advantages of application, as well as
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requirement of infrastructure in terms of designing this app and ensure its internationalisation.
Further, the report will define social media promotion of tool, its risk management, deployment
plan of action and maintenance of the application amongst other elements.
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EXECUTIVE SUMMARY
Global communication is a capability to offer and access data cross wise diverse ethnicity by
speaking, listening, reading and writing. It can be an activity of making communication and
interaction with the people of entire globe with the help of communication system. By using
different tools and technologies like internet, mobile application, email, computers, web
conferencing etc., people and make communication with individual of across world. This written
document is based on a global communication tool mobile application which is developed by
Baptist Care Company. Thus corporation offer heath, childcare and accommodation services to
children and retirement and old age people. The document will consist of information about the
brief description of app, reason of development of app, cost analysis, benefits of this tool,
infrastructure requirement in term of developing and framing it. Further, the report the report
would be will describing about internationalisation of application, risk management, change
management, maintenance, and future growth option of this mobile tool.
Background
Baptist Care is a leading non-profit organisation that offer services and work for children,
retirement people and old age individuals. The venture was incorporated in 1972 in order to
provide suitable accommodation and nursing care for the old age people. The respective
company is service provider that takes care of children out of home care, disability support
services, homeless, youth education and employment, NDIS and employment. There are 1200
skilled and well qualified professional employees and more than 300 volunteers that are all
dedicating to operating the business of the venture in term of transforming and enriching the
lives of the individual and offering them homecare and medical services (Ding, Han and Sindi,
2018). Now these days the use of technology is increase so the respective venture also feel the
requirement to develop an application by which they can make direct contact with their clients,
provide information about services and protract their data on cloud. With the help of this app the
service delivery manager can also look after clients centric data management outsources services
and tracking the records and updates the top management about daily practices. The project is
relating to development of an app “Alaycare mobile app” through which people can get
information about organisation’s new and existing services and make direct communication
regarding any kind of issues and problems.
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Proposed solution
The organisation face the problem of lack of efficiency and service improvement, lack of
innovation, lack of real time information’s and lack of end to end focus. Due to this, the
management of the company is unable to understanding customer, their needs and empower the
front line. Apart from this, the venture is also not able to take the feedback from consumers due
to lack use of technology and innovation, which influences the business of the company in
unfavourable manner (Percy, 2018). So, to deal with these kinds of complexities and issues, the
service manager of the respective organisation to organisation this kind of project like
developing an mobile app. By developing and creating this type of application, the enterprise can
make direct interaction with its clients in term of real time connections and live communication.
Apart this, the application is cloud based which help is storing customers, employees and
business information and securing in long time. By utilising this tool, the organisation can
transfer data to office back end. One of the major problem is faced by client is that some
application work on either iOS or Android. However, this mobile application is built in a manner
which enables it to run on both these service platforms.
Cost analysis
Cost analysis indicates to the evaluation of the cost-output relationship that is subjected
towards monitoring the cost acquired in hiring the inputs and re-arranging them to maximise the
productivity of the company. In context of Baptist Care, the cost analysis is associated with
analysing monetary value of employees and material which is known as the all over cost of
manufacturing. This helps the firm in assisting determination of the best extent of manufacturing.
In respective organisation, the management conduct cost analysis to analyse the actual cost of the
project that is invented in it in different form such as labour, purchasing commodities and many
more. The administration of the respective firm will require approx $170,450 for mobile
application development activities (Saeed and et. al., 2019). This cost will be required to cloud
storage cost, labour, employees and machinery cost, protection cost, protection software cost etc.
Apart from this, cost will required to maintain the software and maintaining cost of application.
Strategic alignment within the organisation’s business and IT strategies
Strategic alignment is a mechanism through which a company can visualise the
relationship among its business activities and plan of actions. It helps company’s determination
makers to collect meaning insights based on their current processes. By making changes through
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this application, the venture can gain several advantages. For instance, when the firm makes
direct communication then it would be able to provide information clearly and briefly about its
services. It will assist in retaining people till long term and ready to stakeholders in investing in
this project (Hua, 2018). This will also enable the firm into encouraging employees in context of
managing rosters and determining staff case notes and reports. The objective which is associated
with developing this kind of mobile application is to make direct connection with customers and
save their information on through cloud computing systems so that when the firm requires the
data for themselves or some authorised third party, then it can access it from the software and
acquire information about a specific individual.
By using IT strategies like cloud, mobility (iOS and Android), predictive analytics and
many more which are crucial to support this application, the firm can perform its activities and
operations in effective manner and offer appropriate benefits to its target audiences. This
application development will also assist the company in terms of improving its image in specific
business sectors in form of providing secure data storage, improve safety and security.
Value proposition and other benefits
Value proposition is an act of determining the ability of the product and services in terms
of resolving issues and fulfilling customers’ expectations, allowing them to identify the unique
value of the brand and indulge them into acquiring necessary benefits from the firm over existing
competitive organisations. In Baptist Care, the Alayacare Mobile application provides different
benefits to customers that are able to fulfil clients’ expectation and meeting their needs. Apart
from this, this app is also able to provide different benefits to organisation like compliant
solutions, electric security ad verification, audit trail, secure data storage, generate report real
times, dashboard ad KPIs performances and scheduling routine and optimisation operation etc.
By using this application, the customers can get direct information their issues and services of
venture (Babe, 2018). The firm can also make client documentation and make control over data
and information with the assistance of this mobile application.
Project management and control
Project management is an activity of commencing, planning, controlling and winding up
the work of a group to accomplish particular aims and goals and attain specific growth criteria in
set time duration. The main challenge of project management is to accomplish all of the project
aims within the provided constraints. In context of Baptist Care, the service delivery department
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is responsible to managing this project of mobile app development. The facility executive will be
kept and maintained informed of progress of project by considering the project management
steps such as initiation, planning, execution, monitoring & control and closure (El Bilali and
Allahyari, 2018). Within all the phases of project management mentioned above, the respective
division can monitor the progress of the project from the starting phase of starting work then
making plans and in next phase, which could further be forecasted. Further, the department can
track or measure the execution and in finally reporting the entire project to determine the
progress of work.
Infrastructure requirements
To develop a mobile application, the firm will require infrastructure that will assist in
framing an application. High computing capacity, storage capacity, networking infrastructure,
security and cost effective solutions are highly required for the development of an app. The
descriptions of some infrastructure requirements are as under in context of Alayacare mobile
app:
Development platforms- A mobile app development platform is a form of software that
permits a business to quickly generate, test and deploy mobile app for smart phones and tablets.
A business venture can either build its own mobile application platform or purchase form one of
the many third party commodities that are easily accessible in the market. The several
development platforms in market like iOS, Windows and Android that can be use Baptist Care
Company.
Coding languages and tools- It refers to a vocabulary and set of grammatical rules for
instructing a computer or computing tool to execute particular tasks. Programming tools
indicates to that tool which assists in finding out and solving bugs in a program’s source code.
Compilers, linkers, assemblers, disassembles, load testers, performance analysts etc. are some
programming tools and codes that use by the organisation during app development (Lee and et.
al., 2018). There are several coding and programming languages such as Java, Kotlin, C++, C#,
Python, Corona, HTML, CSS and java Script etc. that are used by the app development function
of respective firm.
Cloud services- It indicates to any information technology service that are conditioned and
contact from a cloud computing provider. It is a broad term that includes all delivery and service
models of cloud computing and connected or associated solutions. These types of services are
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delivered over the internet and available internationally from the internet. There are number of
cloud services like Tiggr, UI and jQuery, HTML, REST, Testing native place, exporting the app
etc. are some cloud services that can be provided by it through an mobile application to
respective firm.
Software design, development methodologies and testing strategies
Software design is an activity of through which an agent generates a specification of a
software artefact, planed to attain aims, utilising a set f primitive aspects and subject to restraints
(Mars, 2018). Design of software basically consists problem solving and planning a software
resolution. There are several app design tool such as Sketch, BuildFire, Adobe Experience
Design, Axure RP, Marvel, Origami Studio and Balsamiq etc. are some mobile app designing
software that can be used and adopt by Baptist Care.
Software development and testing methodologies explained as plan of actions and testing
types that used to certify that the application under Test accomplish client expectations.
Basically, it refers to the strategies and testing ways that enhances the capabilities of the mobile
application towards fulfilling the needs and demands of target audiences. These methodologies
consist of functional and non-functional testing to confirm the AUT. For example, there are
numerous testing methods like Unit testing, Integration testing, System testing, performance
testing etc., and each and every testing method has explained test objectives, test plan of action
and deliverables (Hegde and Salvatore, 2019). Some other methodologies consist of waterfall,
prototyping, iterative and incremental development, spiral development, fast application
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development and extreme programming. In Baptist care, the administration of the venture can
use these kinds of strategies, methodologies and testing tool during the time of development of
mobile application.
Internationalisation
Internationalisation is the activity of planning and implementing products and services so
that they can easily and simply accept to particular cultures and people. Mobile application
internationalisation refers to the procedure of customising codes so that the application is ready
for localization and capable to be changed and confined in multiple languages (Cameron, Kudsia
and Mansour, 2018). It requires coming one step ahead of the mobile app localisation activity
because the app code requires being ready to handle the localised content when it is developed.
Internationalisation of apps is the introductory phase the text and other content from the code.
With help of internationalisation of app, the firm like Baptist Care will be able to overcome the
Asia/pacific area that include more than half of the international app users. By making respective
app available in diverse nations will assist in increasing customer base and developing image of
the venture. Internationalising “Alaycare Mobile App” can help the firm in provide a higher
return on investment. A localised mobile application can offer the firm more visibility in the App
Store which is accessible in 150 nations.
In Baptist Care Company, the internationalisation activities also takes into description the
diverse punctuation discussions, formatting of numbers, dates and ways or understanding the text
in diverse languages. It offers a clawer idea of how much translation work is needed for
localisation of app. App globalisation follows the steps and it consists and precise translation of
the segregated content into foreign languages. Also referred to as transaction by some individual,
it consists modifications the text, screen layouts, descriptions and even app performance
according the localised requirements. The developers of the application basically do
internationalisation of mobile application only a single time but localisation is done several times
for diverse languages (Cambridge, 2019). There are several challenges also faced by respective
firm during the time of internationalisation because it can be do without facing disputes. One of
the main issues is that people of different nations use different languages in their conversation.
So, the company do globalisation of app in different language. During the time of app
localisation, the application developer design and frame an efficient strategy and plan of action
and test the localised app thoroughly with native users before launching them as an error. By
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considering effective phases and plan of action, the respective company can make
internationalisation of “Alaycare Mobile App”.
Social media
Social media refers to a combination of websites and applications that are created and
developed for individuals to share different content quickly, effectively and in real time with any
other person, community or organisation anywhere in the world. It is a cluster of powerful and
influential online channels that are used by millions worldwide. These channels are stands of
individual based connections, association and sharing of content (Avena-Koenigsberger, Misic
and Sporns, 2018). Social media is beneficial for the development of application. The
description, of why a firm is required to use social media to develop, app is as below:
Connectivity- The organisation like Baptist Care requires social media in app improvement
to connect with possible users in easy manner. Social media provides platforms to inform app
users cross wise the globe about application. Here, the location and religion are not considered as
challenges and barriers and therefore the management of the firm can connect with anyone from
anyplace in the globe. The administration of respective organisation can connect with app users
with the purpose of learning and sharing ideas regarding application and define its advantages.
Brand awareness- Even if a company is developing and creating a great app with effective
features then it cannot not guaranty the success of this application in the market. The tool might
fail without the right audience in the competitive app market. So, the firm like Baptist Care is
required to integrate social media into “Alaycare Mobile App” for brand awareness. With the
help of this, the firm can reach millions of individuals and users about the app crosswise the
world and help in maximising the visibility of app.
Better customer satisfaction- Social media is a platform where the administration of firm
can network and communicate with app users. By using this platform in term of providing
information about the developed application to users, the venture can provide an effective
customer fulfilment. In Baptist Care, during the time of humanising app and at the same time
reach a huge audience (Thussu, 2018). This outcome in maximised consumer satisfaction with
results been app installs and utilise. Social media is a stage to generate and develop on the
publicity and promotion of the app.
Cost efficient- Social media is a most cost effective promotion and publicity plan of action
and tool to integrate into app development. If the respective business venture will use social
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strategy then it would cost almost nothing in comparison to other tools and plan of action. This
technique saves the cist ad assist the firm in maintaining the budget.
Higher conversion rate- Social media offers company app a huge visibility to the right
audience cross wise the world. Therefore, provides options for the higher conversation rate for
the application. In Baptist Care, integrating social media with app development, the
administration can humanise the app with ease manner. The company can get interactive with the
accurate clients via blogs, videos and many others ways (Downey and Bedard, 2019). With this
the respective company can personify its new developed application by using different social
media tools and channels. This will help in providing accurate information about the application
and audiences will download this tool. So by using social media, the organisation can get higher
conversation rate and engendered most top app development business ventures.
Risk management
It is an activity of and practice of finding out possible uncertainties in advance,
determining them and considering precautionary steps to minimise the risk. When an
organisation will develop and crate an app the by organising this activity, the administration will
analyses the risk related to security of inflation and data hacking etc. he descript on of some
uncertainties and risks that can be faced by Baptist Care in context of its “Alaycare Mobile
App”.
Privacy- It is defining as the ability of a person and tool to seclude the particular
information. During the time of developing a mobile application, this issue and threat can be
highly faced by the company. In Baptist Care, this problem can be suffered by venture in term of
making secure information and data of users and company that are available on mobile
application so that it can be theft by others. By using effective software that are able to provide
safety to accessible information, this risk can be reduce and minimise the administration of
respective venture.
Security- It is a process of providing security to the personal and close data of an
individual and company that are share by one person to another or one system to other. In current
era, the issues of data theft and information hacking are arisen high basis (Yu, Xu and Schober,
2019). So, in Baptist Care, when the company developed mobile application then, the
management of this venture also consider on the risk management factor and use effective
security techniques and tools that are able to secure the data of company, customers and
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employees. By providing the option of sign in within the application, the firm provide safety to
firm. With the help of it, the user will share its identity then log in the app with purpose of
utilisation it.
Confidentiality- It refers to the protection of personal data and maintaining a client’s
information among company and client and not telling others consisting co-workers, friends,
family and many more (Zhou and et. al., 2018). This issue can also be suffered by the business of
respective company when the venture use developed mobile application. So the administration of
Baptist Care can take some steps to deal with this problem like locked and secured individual’s
files, do not tell information about customers to others and support workforce do not tell others
what is in a client’s documents without taking the permission of the client. The venture will not
share medical details of a person without their constant and use effective security software that
able to make secure target audiences profile.
Ethical issues- It mention to the problem and situation that needs an individual and
company to select among alternatives that must be measured as right and wrong. In developing
and using it, the main ethical issue can be false promotion, price issues, age, gender, race issues
and many others. So when the company like Baptist Care developing its mobile application then,
it should also consider these problems so that the firm will not face these kinds of complexities.
So the administration will not asking in its app login process about gender and race etc. By
offering actual services and benefits, the organisation can deal with these types of issues.
The main risk is confidentiality and securities of the data that is affect the business of the
firm and also generate barriers in accomplishment f the objectives of the firm. But the
administration will use high security in term of using strong security software etc. that will help
in making safe to client and business data.
Integration and deployment strategies
Integration and deployment strategies and plan of actions refers to the way to change,
modify an upgrade an application. The purpose is to devise that modifications and alteration
without downtime in a manner that the user barely notices the developments. It can also be
utilised to verify proper and appropriate operation in a production context where issues influence
a limited number of people that use that application (Obermaisser, 2018). There are some
strategies of integration and deployment like culture, automation platform, app architecture,
security, insight, monitoring and feedback etc. In context of other applications, if the
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administration will add to effective safety and security of the software, then it would be able to
keep the data of company and employees safe. By making changing development in applications
login manner at frequently basis, the firm can secure applications. The business venture can
make security plan and strategies in term of during the time of using mobile app; they can send a
notification to the registered number of email of the person so that the person can aware about
application (Arnold and Boggs, 2019). Apart from this, the management can chose the option of
one time password strategy to secure the information of customers’ information that are available
and accessible in the apps.
User acceptance and change management
User acceptance refers to the activity of adopting the products and services of the firm in
actual form. In context of IT, it is a form of testing performed by the end user or the customer to
accept the software before moving the tool and application to the production atmosphere (Flew,
2018). In Baptist Care, the administration conduct this activity to analyse that the app is
developed in actual form and people are ready to adopt this form and ready to use it without
demanding any kind of change. This activity is conduct as the last step of testing after functional,
amalgamation and system testing is finished and completed. Change management is an approach
to inducing shift the status quo of the firm or alteration within a company’s aims, activities and
techniques to achieve better outcomes. The motive of change management is to use plan of
action for influencing modifications, controlling change and assist individual to accept to
alteration. If the customers and clients of respective company demand to make changes in this
developed mobile application then the service development division of respective organisation
can use the process of change management. With the help of this activity, the firm can make
modification in application as per consumers needs by following steps of change management
like Urgency creation, Build a team, create a vision, communication of vision, removing issues,
go for quick wins, let the change mature and integrate the change etc. This will assist in
administrating change in the development and post development phases of mobile application
formulation.
Maintenance
It is an act of functional checking, servicing, repairing and replacing needed devices,
instruments, machinery, designing infrastructure and supporting utilities (Harris and Sherblom,
2018). Mobile application maintenance indicates to the entire extent of process that tracked to
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assure a seamless and bug-free working of ay live mobile app. It consists determining,
cultivating, swindling and updating the elements that devise it up in order to make sure an
excellent end user experience. In Baptist Care Company, the administration will need for
maintenance of app, when clients want to make change in some function of application due to
not get effective service, add some extra features and functions by the company and use new
technology in it to provide advance functions and services to its target audiences. There are some
mobile app maintenance strategies that can be used and adopt by respective organisation like
updates, improvement of existing features, testing app upgrades, analysis and feedback, use
retention etc. When any kind of change occurred in technology, the administrations of the firm
determines them and adopt them to update the application through its lifestyle (Lundgren and
McMakin, 2018). Behaviour of clients also assists in maintaining the app and updating it with
the new technologies.
Future opportunities and enhancement
In today’s era, people are inclined towards using new technologies and with evident and
effective developments each day within the technological front, it enables the companies towards
ensuring better success and growth opportunities. Present time, organisations also use advanced
technologies in their mobile applications so that they can offer effective and better services to
them in comparison to their rivals in particular business industry. In Baptist care, the
administration could ensure better outcomes and developments in the future through
consideration of several alternatives in terms of design and performance. For example, design
approach is one alternative with the help of which the firm can make the application more
attractive to get attention of number of individuals. Other growth options can be Wearable
Gadgets, Swift-The demanding language, Internet of things, use of Artificial Intelligence,
augmented reality and virtual reality, cross platform development, location base service etc. All
these options will help the respective firm in essentially contributing towards the offering’s
sustainability and effective growth.
After a period of time, improvement in things is also necessary. So in Arlayacare mobile
app, the business firm also make enhancement in its respective mobile application (Mumby and
Kuhn, 2018). There are some that can be adopt by the company in term of making development
in its app like by developing consistency of the app design, improving the search feature,
animate the transitions, by utilising native component in mobile application, ensuring security
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and trustworthiness, integrating behavioural gesturization etc. These all development parties and
activities will help in improvement and enchaining the app of Baptist care.
Recommendations
According to the above mentioned information, it can be recommended to the company
that this application is effective for the firm to offer services to its customers and making
communication with clients, stakeholders and employees. By using effective tools and
techniques of promotion like TV, Social media channels such as Twitter Instagram and Facebook
etc. the firm could appropriately make the customers aware about the new offering which the
company is willing to launch in the market (Blakeman, 2018). It will assist in increasing
customer base and improving the business of firm. Apart from this, it can also be recommended
to the firm that by using security software like Zed Attack Proxy, Kiuwan, QARK, Mirco Focus,
Drsozer, Veracode and many more, the firm could secure and protect the information and data of
clients, employees and business firm data theft and information hacking. It can also be suggested
to the firm that before launching the app in market, the administration should do the testing of it
over a small market so that the entire business of the firm will not get affected by it.
Conclusion
This has been summarised form the above mentioned information that mobile application
development is an effective activity and task to offering and providing reliable and adequate
services to the target audiences of the company. Before developing an application, the
management can determined the cost that is required for making or creating app through cost
analysis. With the assistance of this activity, the firm can analyse the entire cost and finance that
is required to develop a mobile app. In designing and framing an app there are number of things
required to form it, test it, manage it and many more. By using effective promotional tools and
channels like TV, Social media, web ads and many more, the business venture can aware people
and its target audiences about this type of tool. By perfuming effective activities and practices,
the risk regarding application can be managed by enterprise. Technology is developing day by
day so different future growth option can assist in making development and enhancement in the
app.
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